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Home My WebLink About3. 2015 Vail Valley Soccer Cup Recap Vail Valley Cup, 2nd Annual Cindy Eskwith Memorial Tournament October 3-4, 2015 Vail Valley Cup : October 3-4, 2015 Office: 970-390-7994 Mobile: 970-390-7994 director@vailsoccer.com 3Town of Vail | CSE | October 3-4, 2015 Estimated Results* 4Town of Vail | CSE | October 3-4, 2015 * Based on survey results. •Estimated attendance: 7000 plus •200 Volunteers •108 Referees plus their families Estimated:350 people •150 Coaches and Assistant Coaches •2376 players •4,752 plus traveling family members Estimated 3 people per family •Number/percentage of people in Vail specifically for event: The most games were played in Vail. Fields used: VMS, Ford (2), Vail Athletic, Donovan. Vail had the most fields being utilized of any to town. Estimate 2000 plus people were at fields in town for games each day, patronizing restaurants, gas stations, convenience stores and enjoying local activities. ! Number of Teams 2015: 132 Number of Teams 2014: 108 teams ! Increased by 24 teams, 480 players and coaches, 1000 additional spectators ! ! ! Estimated Results* 5Town of Vail | CSE | October 3-4, 2015 •Attendees came from (local, regional, out of state, international): TRAVELING TEAMS: •Park City, Utah 8 teams •Durango •Aspen •Fort Collins •Colorado Springs •Boulder •Broomfield •Denver and surrounding areas LOCAL TEAMS: •Summit County teams (stayed in Vail hotels) •VVSC teams 14% •1 Youth Foundation team (scholarship) TOTAL TEAMS: 132 !* Based on survey results. Importance of Event - Intent 6Town of Vail | CSE | October 3-4, 2015 -Supports local TOV economy in traditionally slow time of year (October). -Fills hotels, restaurants and store with players and their families. -VVSC’s largest fundraiser -Fills Town of Vail fields with players and spectators. -Supports scholarship fund for local youth (over $45,000 awarded this year). -Supports local businesses, many of which are parents of our players own and operate. -Favorite Tournament for teams year after year……tradition -Builds community -Honors Cindy Eskwith memory * Based on survey results. 7 The reported hotel stays is still premature as our event just finished. We anticipate the Vail hotel nights is higher than this recorded. Estimated Results* 7Town of Vail | CSE | October 3-4, 2015 •Lodging: 1131 room nights in Vail @ $150 average night=$169,650.00 Antlers 100% occupancy -87 rooms Lionsquare Lodge 117 rooms Montenaros 54 rooms Evergreen Lodge 100% occupancy 90% Vail Cup 85 rooms Lodge at Vail 30 rooms Austria Haus 28 rooms Vail Cascade 282 rooms Vail International 90% occupancy 65% with Vail Cup Landmark Condos 62 rooms Vail Racquet Club 86 rooms Sitzmark Lodge 36 rooms Marriott Mt. Resort 182 Simba Run 11 rooms Sandstone Condos 6 rooms Lodge at Lionshead 32 rooms Holiday Inn 7 rooms Apex at Vail 2 nights 5 Vail Home Residences Average spending: Additional $100 spending per day/per family(1.5 families, including condos)=$346,200.00 Local families spending $100= $38,000.00=$384,200.00 Total Sales=$553,850.00 NPS (Net Promoter Score) 8Town of Vail | CSE | October 3-4, 2015 Would you recommend this event to someone else? •The Vail Valley Cup is incredible opportunity for soccer enthusiast. Players, coaches, referees and families enjoy all a highly competitive tournament amongst the amazing beauty of Vail in full fall foliage. It is the perfect pairing. ! * Based on survey results. Estimated Return on Investment (ROI)* 9Town of Vail | CSE | October 3-4, 2015 •Additional Town of Vail spending event generated: $553,850.00 •Ratio of increased revenue to amount of funding received: 110:1 •Sales tax revenue generated by event and accrued to Town of Vail  including sales and lodging tax:** $24,529.10 * Based on survey results. ** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after the addition of a 1.4% local marketing district tax. For more information: http://www.vailgov.com/subpage.asp?dept_id=48 Vail Brand Compatibility The Premier International Mountain Resort Community 10Town of Vail | CSE | October 3-4, 2015 The event met the standard of excellence by: •The TOV logo and brand was place at on our website for the entire year. •Photos and descriptions of Vail and all it offers was on VVSC’s website page. 2500 Impressions •Social Media shares occurred at least once a month on average. 7000 Impressions •Gotsoccer invitations, updates and emails were sent many times throughout the year. 2500 Impressions •Tournament listed on Gotsoccer for entire year. 500,000 plus Impressions •TOV printed on VVSC’s practice jersey. Over 1000 shirts made and worn 3x weekly for entire year. •Thank you Ad placed in Vail Daily. •Vail Daily write up about business generated by the Vail Cup. •Vail placed in Vail Cup logo, which was placed on pins, coaches gifts, t-shirts and referee coins. •Full page AD in Vail Valley Cup program-over 2500 distributed. 6000 Impressions Event Strengths & Weaknesses 11Town of Vail | CSE | October 3-4, 2015 •Exceeded expectations in these ways: Record number of teams, Utilized 5 fields in Vail, thus keeping more people in Vail, test ran Vail Team Lunch Program, highlighted Vail businesses through sponsorship program, encouraged and guided more hotel business to TOV •Measures that could be taken for event improvement: Continue to encouraged more hotel business to Vail next year. Turn Big Horn Park into a usable soccer field in Vail. Increasing attendees by 1000 people in Vail. Increase out of state business and travel. Implement Vail Team Lunch Program. •For repeat event, comparison to past years: Record numbers of players and teams. 24 Additional teams this year, adding 480 players and coaches, additional 1000 plus family members attending. •Controlled number of hotels in Vail-giving the most business to Vail, more than 50% county wide. Community Contribution 12Town of Vail | CSE | October 3-4, 2015 •Describe how the event impacted Vail’s sense of community: •Generated sales tax revenue for the TOV in a traditionally down time of year. Encourage and promote TOV business for local restaurants, shops and hotels. Many of which our families own or are employed by. •Offer a home tournament for our players and families. Building a sense of pride, community and excitement for our local membership, community partners and parents. •Offered opportunities for our financially challenged players and families. Topline Marketing Efforts 13Town of Vail | CSE | October 3-4, 2015 •Full Ad in Vail Valley Cup Program-over 2500 distributed to players and families, 7000 Impressions. •TOV prominently displayed on Practice Jersey •Vail printed on all Vail Valley Cup logo wear;shirts, coins, coaches gifts. •Website and Gotsoccer exposure. 500,000 plus Impressions •Proudly represented the name Vail in all our representations, advertising and relationships. Potential for Growth & Sponsorships/Media Exposure 14Town of Vail | CSE | October 3-4, 2015 ! •Families visiting in October are more likely to return for year round travel, particularly in off seasons. •Families return for regular league games over 10 to 12 weekends during the year. Allows families to create Vail traditions, find local favorite shops and restaurants. Establish loyalty and love for Vail! •Encourage second home ownership/ Home away from home for Denver families……Quick Vail getaways……. •Exposure to TOV for future travel; year round travel and tourism ! ! Sustainability Efforts 15Town of Vail | CSE | October 3-4, 2015 •What measures were taken at your event to support the environmentally- friendly goals of the Town of Vail? •Working closely with Honeywagon/ Removing all trash at the end of each day, recycling, and sorting trash. •Emailing newsletters, informations, updates, etc…..Cutting down on paper waste. ! The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 16Town of Vail | CSE | October 3-4, 2015 •Total event budget: $106,500.00 •CSE funds: $5000 •Profit and loss: $55,578.00 •Funding utilization: Advertising on Gotsoccer, Practice Jerseys=cost $10,000, Vail Cup Program Costs, Graphic Designer, Honeywagon expenses, Play the Whistle and Tournament Staff, Field costs: maintenance, painting, goals, breakdown=Total 25,000.00 plus in expenses •In-kind sponsorship: Town of Avon for field usage $2000 •Cash sponsorship: $5000 from Town of Eagle, $8,000 Program Sponsorship * Event producer to attach detailed budget for recap Additional Information 17Town of Vail | CSE | October 3-4, 2015 Additional documents attached to presentation Vail Cup 2015 Team Registration Fees 82500 Sponsorships 18000 T-Shirt Sales 4000 Lodging Commissions 2000 !! Total Revenue 106500 Referees 20110 Awards, Medals and Coaches Gifts 7776 Tournament Staffing 12000 Supplies 1198 Signage and Tents 2168 Gotsoccer 2070 Program Costs 3750 Field Rentals 1850 Expenses 50922 Profit 55578