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HomeMy WebLinkAbout2016 Jazz Festival CSE RecapEvent Recap: Vail Jazz Festival December 7, 2016 Vail Jazz Festival: June 24 –September 5, 2016 970.479.6146 | vailjazz.org | info@vailjazz.org 2Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Event Highlights 3 Performances by international superstars of jazz including: World-renowned piano prodigy Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Event Highlights (continued…) 4 2016 GRAMMY Winner for Best Jazz Vocal Album Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Event Highlights (continued…) 5 In year one, Vail Jazz @ The Remedy established a popular late night jazz scene at The Four Seasons. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Attendance Estimate (Vail Jazz Party only) 6 How would you impact attendance next year? •NOTE: This attendance estimate reflects only the 5-day Vail Jazz Party over Labor Day weekend. The attendance estimate for the entire 10-week Vail Jazz Festival was approximately 17,000. How would you impact attendance next year? •Increased digital marketing efforts for target segments. Increased community engagement efforts to raise awareness and create advocates among Eagle County residents. •A short series of down-valley events are being used to drive local traffic to Vail Jazz’s larger performances in Vail. This has been an effective tool thus far with the growth of Riverwalk First Fridays. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Attendance Estimate (Entire Festival…) 7 Performance Series Total Attendees Per Series # of Performances Vail Jazz @ The Remedy 1125 9 Vail Jazz Club Series 460 4 Vail Jazz @ The Market 6500 10 Vail Jazz @ Vail Square 4500 9 Vail Jazz Party 2800 25 Vail Jazz Gala 200 1 Vail SummerFest 500 1 Event Attendance 16085 59 Youth Program Total Attendees Program Days Jammin' Jazz Kids 320 4 Vail Jazz Workshop 12 10 Educational Attendance 440 14 Additional Participants Instructors 8 Artists 225 Participant Attendance 425 Total Attendance 16,950 Visitor Type 8 Was this the visitor type split you expected? Why or why not? Please explain. •The dashboard to the left reflects the visitor type for the Vail Jazz Party. We did expect this type of visitor for this event, which has developed a nationwide reputation as a destination jazz event. Our survey dashboard to the right reflects the rest of the Vail Jazz Festival visitor types, which indicates that we have a more even spread throughout the summer with our varied series. What steps would you take to optimize visitor mix? •We will continue to ensure that our distinct performance series offer wide ranging artistic diversity, accessible price points, venue variation, and overall unique guest experiences Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Overall Visitor Profile 9 Who was your anticipated target demographic? •This dashboard reflects the overall visitor profile of the Vail Jazz Party attendee, which is a very specific type of jazz fan and trends much older than the rest of the summer-long Festival attendees. Vail Jazz has identified the 35-55 age group as a target demographic to grow, knowing that it will be a long-term goal. Did you reach your target demographic? Why or why not? •Our website analytics indicate that we have grown our target demographic by 138% from last year (Google Analytics). This number will likely not increase drastically from year to year for the Vail Jazz Party, because of this demographics' limited digital interaction. What would you change to reach that audience next year? •The Vail Jazz Party will likely remain our oldest group of attendees, but we continue to activate our target demographic in this event series and throughout the Festival with powerful social media campaigns, strategic partnerships, cross-marketing with other organizations, and targeted digital marketing campaigns. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Overnight Visitor Profile 10 What measures did you take to incentivize attendees to book lodging in the Town of Vail? •We offered attendees special lodging deals with select lodging partners in the Town of Vail, including Vail Marriott (the headquarters hotel for the Vail Jazz Party), Antlers at Vail, Lion Square Lodge and Destination Resorts Vail. These deals were heavily promoted on our website and through our digital and print campaigns. •Within Town of Vail lodging properties, we promoted Vail Jazz events heavily through concierges and in hotel guest newsletters Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Role/Importance of Event in Intent to Visit Vail 11 What actions did you take this year to generate the number of overnight guests? •We offered guests a variety of competitive lodging and transportation discounts through our sponsors, including Vail Marriott, Antlers at Vail, Lion Square Lodge, Destination Resorts Vail, Hertz and CME . Also, new marketing dollars were spent in the Front Range to attract regional destination attendees. How would you increase the number of overnight Vail guests coming for the event next year? •Continue to promote new and existing relationships with lodging and transportation partners, and made strategic ad buys in the Front Range for shows that will have the largest destination draw. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 NPS (Net Promoter Score)/Likelihood to Recommend 12 Do you think the NPS scores reflect the attendee event experience? •Yes, the high NPS reflects the overall increased quality of performances and positive attendee experience. This is also a reflection of the loyalty that Vail Jazz has developed with its patrons over the past 22 years. What steps would you take to improve the NPS scores for your event next year? •Maintain spectacular performance quality and superb listening experience, explore ways to make venues special and unique, and continue to book concerts with great artistic diversity and star appeal. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Estimated Return on Investment (ROI) & Attendee Expenditures 13 What did your event do to encourage spending in Vail? •Vail Jazz encourages spending in Vail by integrating dozens of local businesses into our regular programming. As sponsors, advertisers, partners and collaborators, Town of Vail businesses fully embrace the Vail Jazz Festival and look for creative opportunities to capture the business of Vail Jazz attendees. We seek out new opportunities of this nature each year. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Estimated Return on Investment (Continued…) 14Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Return on Investment:Funding vs. Impact (All Festival Events) 2016 Event Funding $74,160 Direct Economic Impact to the TOV $1,772,152 Economic Impact Payback Ratio $23.90 *documentation and methodology provided Vail Brand Compatibility The Premier International Mountain Resort Community 15 The event met the standard of excellence by: •Branding: High quality and consistency of promotional materials, onsite branding, and collateral. Fully responsive website maintains and extends brand experience. Vail Jazz Festival program awarded Hermes platinum award 2016. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Vail Brand Compatibility The Premier International Mountain Resort Community 16 The event met the standard of excellence by: •Programming: Quality and breadth of programming for performance series and educational programs match Vail’s reputation for world-class experiences. •Diversity of world-class performances offer an outstanding cultural and entertainment experience for all types of attendees, including: •Free community enrichment events like Vail Jazz @ The Market •Lifestyle events like Vail Jazz @ The Remedy •Exclusive/luxury events like Vail Jazz Club Series •Free & ticketed performances in Vail’s main public spaces (Vail Square, Solaris, Mountain Plaza) Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 17 Print advertising and collateral Event Strengths & Weaknesses 18 •Exceeded expectations in the following ways: 1.Awe-inspiring, high energy performances that built brand trust and encouraged repeat attendance throughout summer. A new subscription model also drastically increased repeat attendance for Vail Jazz @ Vail Square performances. 2.Improved on-site branding at all performances, which strengthened attendee awareness of Vail Jazz and the wide array of Festival offerings. 3.Successful at activating a broad range of locales around Vail: •Mountain Plaza for Club Series and Vail SummerFest •Lionshead for Vail Jazz @ Vail Square and the Vail Jazz Party •Solaris for Vail Jazz @ the Market •The Four Seasons for Vail Jazz @ The Remedy Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Event Strengths & Weaknesses 19 •Measures that could be taken for event improvement: 1.In 2017, Vail Jazz will continue to build its relationships with hotel concierges through an improved incentive program, maximizing ticket sales among visiting guests. 2.Venue improvements like more comfortable seating, enhanced food and beverage offerings, and increased production quality will create an even better guest experience throughout next year’s Festival. 3.A new collection of digital benefits are currently being developed to provide additional value to sponsors and advertisers. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Event Strengths & Weaknesses 20 •Compared to the 21st Annual Vail Jazz Festival in 2016: 1.Ticket sales increased by 5% 2.Contributions increased by 30% 3.Program advertising sales increased by 44% 4.Sponsorship sales increased by 5% Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Community Contribution 21 Describe how the event impacted Vail’s sense of community: •The Vail Jazz Ambassador program expanded this year to more than 50 volunteers, reaching out to volunteer corps from other organizations and offering a wider variety of volunteer opportunities •Vail Jazz employed a team of “Festival Assistants” throughout the summer, who were local high schools students with an interest in pursuing careers in the arts •Vail Jazz Goes to School is operating in its 19th year, bringing jazz education to over 1,200 Eagle County 4th and 5th graders annually •Vail Jazz presented over 25 free performances in 2016, providing high quality, accessible performances to all members of the community Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Topline Marketing Efforts 22 Website: 136% sessions 169% users 68% page views Source: Google Analytics, vailjazz.org 10/1/14 –11/30/15 vs. 10/1/15 –11/30/16 Google AdWords 1,232.4% clicks 305.5% impressions 228.6% click through rate (CTR) Source: Google AdWords 10/1/14 –11/30/15 vs. 10/1/15 –11/30/16 Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Social Media: 36% Facebook followers 1,782% Facebook clicks 236% Twitter followers 23% Twitter impressions 61% Instagram followers 588% Instagram likes Source: Facebook, Twitter, Instagram 10/1/14 –11/30/15 vs. 10/1/15 –11/30/16 Topline Marketing Efforts 23 Print: •89 ads in Vail Daily this summer •Advertisements in Bravo! Vail, Mountain Living, Downbeat Magazine, Vail Valley Magazine, Vail Luxury, Vail Beaver Creek, Gourmet on Gore, Vilar Performing Arts Center, Vail en Español •100 page Vail Jazz Festival Guide, circulation 18,000 •Addition of folding pocket calendar for Vail Jazz Festival and Vail Jazz Party, distributed at all concierge desks TV: interviews on TV8 with artists and staff prior to Thursday evening Vail Jazz @ Vail Square shows Radio: KZYR, KUVO, CPR (Front Range) Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Topline Marketing Efforts 24 Photo + Video: •Local professional photographer Jack Affleck hired to capture photos of all Vail Jazz Festival performances, providing highest level of quality and consistency •Photo and video intern hired to supplement in-house efforts •Vail Jazz produced 10 in-house promotional videos for digital distribution channels and TV8 commercials, an effort that will continue to grow next year Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Potential for Growth & Sponsorships/Media Exposure 25 •New and returning major sponsors were secured in 2016, including: • Tasting sessions at Vail Jazz @ Vail Square performances have provided greater value to beverage sponsors over the past two years Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Sustainability Efforts 26 What measures were taken at your event to support the environmentally-friendly goals of the Town of Vail? •Vail Jazz operates a paperless ticketing system: all tickets and receipts are digitally issued. •All events provide marked trash and recycling containers. Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Event Budget 27 •Total event budget: $404,750 •CSE funds: $74,160 •Profit and loss: $0 •Funding utilization: Artist fees and event production for Vail Jazz Festival Performances •In-kind sponsorship: $185,000 •Cash sponsorship: $175,535 * Event producer to attach detailed budget for recap Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Event Recap: Vail SummerFest December 7, 2016 Scenes from Vail SummerFest 29Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Vail SummerFest: June 24, 2016 30Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 This first-year event consisted of: •Nearly 4 hours of world-class live music by: 1.GRAMMY© winning jazz artist and electric bass player Marcus Miller 2.Internationally recognized smooth jazz artist Nelson Rangell 3.Local jazz favorites Tony Gulizia & Brian Loftus •20 participating vendor and nonprofit booths •Food and beverage by Vail Resorts Estimated Return on Investment 31Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Return on Investment:Funding vs. Impact Estimated Attendance 500 Average Spending Per Person $50 Direct Economic Impact to the TOV $25,000 2016 Event Funding $15,000 Economic Impact Payback Ratio $1.66 *documentation and methodology provided Event Budget 32 •Total event budget: $37,000 •CSE funds: $15,000 •Profit and loss: $0 •Funding utilization: Artist fees and event production •In-kind sponsorship: $5,000 •Cash sponsorship: $25,000 * Event producer to attach detailed budget for recap Town of Vail | CSE Vail Jazz Festival Recap | 12/7/16 Total economic impact per attendee day Restaurants/Bars/ Prepared Food Vendors Lodging Shopping Other items, excluding lodging Recreation (golf, bike rental, entry fees, etc.) $0 $100 $200 Economic Impactper Attendee-Day$206 $28 $73 $66 $32 $8 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 81% 9% 7% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 14% 63% 7% 5% 8% 2% 1 2 3 - 5 6 - 8 9 - 14 15 or more 14% 59% 19% 5% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 87% 4% 5% 1% 4% Under $50k $50k-$100k $100-$150k $150k or more 35% 27% 32% 6% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 30% 29% 26% 1% 4% 4% 7% Male Female 53% 47% Promoter Passive Detractor 0% 20% 40% 60% 80%% of Total Number of Records93% 4%3% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40% 60% 80%Percent Responding71% 4%1%7%6%4%6% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding (all Vail Jazz Festival events, including Party and others) Direct economic Impact to TOV (Jazz Party only) Economic impact payback ratio (i.e. impacts of Jazz Party only vs. total funding for all Vail Jazz events. Ratio would be higher if impact of all Vail Jazz events were included.) $7.79 $578,077.07 $74,160.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 2.8K Attendance Est 90% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding75% 10%7%4%4% Visitor Type Colorado California Tennessee Texas Arizona Massachusetts 3% 3% 4% 5% 11% 52% 2016 Vail Event Visitor Summary: Vail Jazz Party, September 1-5, 2016 Survey technique: Post-trip web. Overall sample size: 129 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 22 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Day visitor to Vail 9.8 7.9 3.8 9.4 8.8 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median:$170 $150 Overall Overnight visitor Overall 3:16 PM 10/27/16 Cash Basis The Vail Jazz Foundation, Inc. Profit & Loss November 1, 2015 through October 27, 2016 Nov 1, '15 - Oct 27, 16 Ordinary Income/Expense Income 40000 · Revenue 41000 · Admissions 41100 · Vail Jazz Festival 120,116.00 41200 · Concerts 61,371.60 41300 · Jams/Clubs 11,035.00 41375 · Winter Series 20,535.60 41500 · Ticket Fees 8,118.38 Total 41000 · Admissions 221,176.58 42000 · Production Fees 42300 · Other Productions 9,125.00 Total 42000 · Production Fees 9,125.00 43000 · Sponsorship Fees 65,545.00 44000 · Contributions 44100 · Individuals 298,889.63 44200 · Businesses 4,226.42 44300 · Foundation/Grants 301,161.54 44400 · Other Contributions 9,657.00 Total 44000 · Contributions 613,934.59 45000 · Fund Raisers 45100 · Fund Raisers Revenue 60,800.00 45200 · Fund Raisers Expenses (46,928.98) Total 45000 · Fund Raisers 13,871.02 45240 · First Fridays 45242 · First Fridays Revenue 23,848.00 45244 · First Fridays Expenses (18,337.65) 45240 · First Fridays - Other 250.00 Total 45240 · First Fridays 5,760.35 45250 · Fees for Education 13,931.68 45500 · Raffle/Auction-Net 49,183.03 46000 · Merchandise Sales 13,197.39 46500 · Program Ad Sales 53,439.50 47000 · Advertising Allowance 7,749.40 48000 · Interest Income 1,038.79 49000 · Misc. Income 6,000.00 49100 · Gain/Loss Securities Sales (23.45) Total 40000 · Revenue 1,073,928.88 Total Income 1,073,928.88 Gross Profit 1,073,928.88 Expense 51000 · Performances 51100 · Vail Jazz Festival 51110 · Artistic 51111 · Artists Fees 58,050.00 Page 1 of 6 3:16 PM 10/27/16 Cash Basis The Vail Jazz Foundation, Inc. Profit & Loss November 1, 2015 through October 27, 2016 Nov 1, '15 - Oct 27, 16 51113 · Artists Travel 9,807.54 51117 · Artists Housing 16,951.32 51119 · Other Artistic 808.93 Total 51110 · Artistic 85,617.79 51130 · Production 51131 · Contract Labor 5,906.00 51133 · Equipment Rental 1,197.49 51137 · Instrumental Rental 6,410.07 51141 · Liability Insurance 1,212.80 51143 · Programs 7,465.00 51144 · Opening Night 22,019.37 51145 · Sound 5,750.00 51147 · Staging 3,264.36 51149 · Supplies 3,778.89 51153 · Technicians Housing 3,614.00 51155 · Venue Rental 3,183.34 51159 · Other Production Expenses 4,217.69 Total 51130 · Production 68,019.01 51100 · Vail Jazz Festival - Other 0.00 Total 51100 · Vail Jazz Festival 153,636.80 51200 · Concerts 51210 · Artistic 51211 · Artists Fees 87,250.00 51213 · Artists Travel 819.75 51217 · Artists Housing 750.00 51219 · Other Artistic 546.20 Total 51210 · Artistic 89,365.95 51230 · Production 51231 · Contract Labor 11,823.40 51233 · Equipment Rental 2,250.00 51237 · Instrumental Rental 4,065.00 51241 · Liablility Insurance 694.20 51243 · Programs 5,598.75 51244 · Receptions/Events 799.29 51245 · Sound 6,480.00 51247 · Staging 2,607.42 51249 · Supplies 4,512.31 51255 · Venue Rental 25,604.55 51259 · Other Production Expenses 3,276.88 Total 51230 · Production 67,711.80 Total 51200 · Concerts 157,077.75 51300 · Jams/Clubs/Producions 51310 · Artistic 51311 · Artists Fees 17,025.00 51319 · Other Artistic 178.28 Page 2 of 6 3:16 PM 10/27/16 Cash Basis The Vail Jazz Foundation, Inc. Profit & Loss November 1, 2015 through October 27, 2016 Nov 1, '15 - Oct 27, 16 Total 51310 · Artistic 17,203.28 51330 · Production 51331 · Contract Labor 2,100.00 51337 · Intrumental Rental 2,100.00 51341 · Liability Insurance 347.10 51343 · Programs 1,866.25 51345 · Sound 75.00 51347 · Staging 222.35 51349 · Supplies 308.14 51355 · Venue Rental 6,836.00 51359 · Other Production Expenses 1,000.00 Total 51330 · Production 14,854.84 Total 51300 · Jams/Clubs/Producions 32,058.12 51400 · Other Productions 51410 · Artistic 51411 · Artists Fees 25,050.00 51413 · Artists Travel 600.00 51417 · Artists Housing 600.00 51419 · Other Artistic 1,112.92 Total 51410 · Artistic 27,362.92 51430 · Production 51431 · Contract Labor 2,260.17 51437 · Instrumental Rental 1,224.00 51441 · Liability Insurance 347.10 51443 · Programs 3,732.50 51445 · Sound 3,099.50 51447 · Staging 2,500.00 51449 · Supplies 266.31 51455 · Venue Rental 18,516.75 51459 · Other Production Expenses 2,668.92 Total 51430 · Production 34,615.25 Total 51400 · Other Productions 61,978.17 51500 · Winter Series 51510 · Artistic 51511 · Artists Fees 12,940.00 51513 · Artists Travel 1,396.37 51519 · Other Artistic 3,469.66 Total 51510 · Artistic 17,806.03 51530 · Production 51531 · Contract Labor 420.00 51533 · Equipment Rental 111.83 51535 · Food, Beverage & Other 1,945.00 51537 · Instrumental Rental 1,000.00 51543 · Programs 46.57 51545 · Sound 630.00 Page 3 of 6 3:16 PM 10/27/16 Cash Basis The Vail Jazz Foundation, Inc. Profit & Loss November 1, 2015 through October 27, 2016 Nov 1, '15 - Oct 27, 16 51549 · Supplies 443.02 51555 · Venue Rental 3,249.78 51559 · Other Production Expenses 2,079.99 Total 51530 · Production 9,926.19 Total 51500 · Winter Series 27,732.22 Total 51000 · Performances 432,483.06 52000 · Education 52100 · Workshop 52110 · Educatiors Fees 26,750.00 52114 · Educators Travel 3,795.78 52122 · Educators Housing 6,369.45 52134 · Students Travel 3,377.71 52150 · Local Travel 185.87 52154 · Students Meals 3,509.12 52162 · Supplies 10.78 52170 · Instruments Rental 1,620.00 52190 · Other-Workshop Expenses 629.90 Total 52100 · Workshop 46,248.61 52200 · School Programs 52210 · Educators Fees 20,700.00 52214 · Educators Travel 470.60 52242 · Meals 1,053.88 52266 · Other-School Program Expense 2,385.00 Total 52200 · School Programs 24,609.48 52300 · Special Projects 52326 · Other Special Projects Expenses 0.00 Total 52300 · Special Projects 0.00 52500 · Summer Programs 52510 · Educators Fees 1,500.00 52530 · Educators Other 80.00 52538 · Supplies 3.98 52562 · Other-Summer Program Expense 226.00 Total 52500 · Summer Programs 1,809.98 Total 52000 · Education 72,668.07 53000 · Marketing 53100 · Direct Mail 53110 · Printing 1,318.55 53120 · Mailing Service 100.00 53130 · Postage 639.84 Total 53100 · Direct Mail 2,058.39 53200 · Advertising 53232 · Program Distribution 1,150.00 53210 · Advertising Print 18,734.00 53215 · Advertising Jazz Publications 10.00 53220 · Advertising Other Media 5,284.56 Page 4 of 6 3:16 PM 10/27/16 Cash Basis The Vail Jazz Foundation, Inc. Profit & Loss November 1, 2015 through October 27, 2016 Nov 1, '15 - Oct 27, 16 53225 · Production/Art Work 1,000.00 53235 · Other-Advertising 1,345.65 Total 53200 · Advertising 27,524.21 53250 · Photo/Video 10,419.80 53300 · Printing-General Marketing 2,361.82 53400 · Marketing/PR Consultant 6,221.99 53500 · Poster 1,739.21 Total 53000 · Marketing 50,325.42 54000 · Promotion 54075 · Discounts-Tickets and Reception 1,293.18 54050 · Comp Lodging 417.00 54100 · Promotional Items 186.00 54200 · Media/Reviews 3.00 54300 · PR Consultant 11,800.00 Total 54000 · Promotion 13,699.18 54800 · Information Technology 54810 · Software 1,102.49 54812 · Consultants 924.02 54815 · Service Fees 132.48 54850 · Other-IT 503.65 Total 54800 · Information Technology 2,662.64 55000 · Fund Raising 55250 · Events 3,336.80 55300 · Entertainment 3,578.33 52275 · Annual Funding Request 430.88 55350 · Postage 345.89 55360 · Mailing Service 195.00 55400 · Other Fund Raising Expenses 6,945.80 Total 55000 · Fund Raising 14,832.70 56000 · Administration 56100 · Accounting 72.20 56104 · Auto 4,503.46 56108 · Bank Charges 16,183.50 56116 · Dues/Subscriptions 825.00 56119 · Employee Benefits 2,477.00 56120 · Employee Benefits-Simple Plan 760.00 56121 · Employee Benefits-Med Reimb 14,719.28 56124 · Employee Relations 2,113.75 56126 · Entertainment 2,267.33 56128 · Equipment Rental 671.94 56136 · Insurance-Liability 510.80 56138 · Insurance-Workers Comp.511.00 56139 · Legal 99.00 56140 · Office Supplies 2,713.27 56150 · Independent Contractor Fees 3,110.00 Page 5 of 6 3:16 PM 10/27/16 Cash Basis The Vail Jazz Foundation, Inc. Profit & Loss November 1, 2015 through October 27, 2016 Nov 1, '15 - Oct 27, 16 56168 · Postage 878.03 56172 · Printing and Forms 1,871.93 56173 · Professional Development/Ed 100.00 56174 · Rent 17,700.00 56176 · Suspense 20.00 56180 · Telephone Charges 3,111.53 56188 · Miscellaneous 3,880.97 Total 56000 · Administration 79,099.99 6560 · Payroll Expenses Processing Fee 565.00 56148 · Payroll 242,428.09 56152 · Payroll Taxes 19,520.17 6560 · Payroll Expenses - Other 0.00 Total 6560 · Payroll Expenses 262,513.26 6999 · Uncategorized Expenses 0.00 Total Expense 928,284.32 Net Ordinary Income 145,644.56 Net Income 145,644.56 Page 6 of 6