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Home My WebLink About2016 Valley Tastings ERYC RecapEvent Recap: Valley Tastings: Food for Youth November 2, 2016 Valley Tastings: Food for Youth | October 6, 2016 Benefitting the Eagle River Youth Coalition (ERYC) Office: 970.949.9250 | Mobile: 970.390.9513 | hhower@eagleyouth.org 2Town of Vail | CSE | 11/02/16 Estimated Results 3Town of Vail | CSE | 11/02/16 •211 attendees •Approximately 70% of attendees came to Vail specifically for the event •Approximately 60% of attendees had attended the event in previous years •Attendees came from primarily from the local community and surrounding region Importance of Event -Intent 4Town of Vail | CSE | 11/02/16 •Importance of event in decision to visit Vail: •The Valley Tastings: Food for Youth event is designed to bring the entire Vail Valley together to promote positive youth and support the efforts of the Eagle River Youth Coalition to strengthen community collaboration around the needs of youth. Many attendees come from all over the county and specifically come to Vail for the event. There is a level of prestige that comes from hosting an event in Vail, especially at Donovan Pavilion, which is beautifully designed to host these types of events. We believe the location entices attendees to come to the event. We want our attendees to connect with the entire Vail Valley and believe that holding the event in Vail connects us from one end of our valley to the other. Estimated Results 5Town of Vail | CSE | 11/02/16 •Lodging: •This is a community event, honoring the great work of youth-serving agencies as well as Town of Vail and business partners. It primarily brings in attendees from the immediate area who may not take advantage of lodging opportunities. •Average spending: •Dining: food tastings provided at the event •Shopping: unknown •Other Activities: meetings, errands, and recreation activities scheduled by attendees prior to the event. Attendees have commented that they make other plans to either stay in Vail if they work there or arrange other errands and meetings to occur in Vail on the same day as the event. Estimated Return on Investment (ROI) 6Town of Vail | CSE | 11/02/16 •Additional Town of Vail spending event generated: The return on investment for Town of Vail spending for this specific event supports prevention efforts of the Eagle River Youth Coalition. The estimated return for every $1 invested in prevention returns up to $18 saved from costs related to substance use disorders, including judicial and treatment costs. •Sales tax revenue generated by event and accrued to Town of Vail including sales and lodging tax:** •Additional spending by attendees within the Town of Vail is unknown. We do know some attendees purchased gas, food, and other small items prior to event. It is a ticketed event for food, beverage, and entertainment. Silent auction items did include lodging stays, restaurant certificates and activities that will bring event attendees back to Vail and generate more revenue during these visits. ** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after the addition of a 1.4% local marketing district tax. For more information: http://www.vailgov.com/subpage.asp?dept_id=48 Vail Brand Compatibility The Premier International Mountain Resort Community 7Town of Vail | CSE | 11/02/16 The event met the standard of excellence by: •The food tastings at the event were provided by premier restaurants including Game Creek Club, Beano’s Cabin, Splendido, Ristorante Ti Amo, Batter Cupcake, Vail Blue Moose and The Farm at Knapp Ranch. The event expanded attendees knowledge of fine dining options in Vail and the extended community, promoting future patronage of these restaurants. •The silent auction items promoted Vail businesses and the Vail experience these businesses offer. •Chief Dwight Henninger was our welcome address speaker, highlighting the partnership between ERYC and the Town of Vail •The ambiance of the event was in keeping with Vail’s premier resort image Event Strengths & Weaknesses 8Town of Vail | CSE | 11/02/16 •Exceeded expectations in these ways: This is the 10th anniversary of the event and the 4th year the event was held at Donovan Pavilion. While we have a core base of annual attendees, each year we’ve been able to expand our attendee base and encourage new supporters of our efforts. •Measures that could be taken for event improvement: Improved audio for awards presentation and shorter speeches during this presentation. •For repeat event, comparison to past years: The event committee improved the layout this year to encourage more mingling, tasting of food, and attention during presentations. The silent auction was the highest retail valued auction in the event history and provided great options for attendees . The event continues to draw a large number of attendees and has reached near building capacity the past two years. Community Contribution 9Town of Vail | CSE | 11/02/16 •Describe how the event impacted Vail’s sense of community: •The event is designed to bring the community together to celebrate youth, youth-serving agencies, and the overall community commitment to keeping youth a priority. The event celebrates the spirit of community and collaboration and encourages mingling and networking. •The event is the largest fundraiser for the Eagle River Youth Coalition, which works with all youth-serving entities to identify and address priority youth needs. All funds raised support efforts to bring the community together and work together to best serve our youth. Topline Marketing Efforts 10Town of Vail | CSE | 11/02/16 •Event flyer with all supporters distributed throughout the community through business message boards, local events including Kids Adventure Games, National Night Out, and Eagle County Schools Educator Academy. •Vail Daily and Daily Weekly Exposure: •(3) full page ads, (1) ¾ page ad, (2) 1/3 page ads, (2) ¼ page ads, Town Talk •Vail Daily feature article prior to event •Daily Weekly article prior to event •Letter to editor day of event •Social Media: 40 Facebook and Twitter Posts •Email blasts, ERYC Newsletter, and Vail Valley Partnerships newsletter, sent to over 4,000 contacts •Event page on ERYC website •KZYR Radio: 60 spots, Last DJ, and Radio Interview mentioning all supporters •TV8: 3 live Good Morning Vail interviews mentioning all supporters, Out & About feature story of the event made night of •At the event: slideshow, podium and banner recognition of supporters Potential for Growth & Sponsorships/Media Exposure 11Town of Vail | CSE | 11/02/16 •Sponsorships continue to be one of the primary sources of revenue for this event. ERYC continues to pursue and expand partnerships in the community to increase sponsorships •TV8 partnership has increased since previous years and they were on-site to produce a video of the event. •The Vail Daily has been a title sponsor of the event for many years and continues to provide great advertisement support as well as news articles, High Life Scenery recap articles, and thank you advertisements. We will continue to work with them to capitalize and grow all marketing/PR opportunities through their publication. •Radio support from KZYR continues to grow with on-air interview, PSAs, and DJ mentions. Sustainability Efforts 12Town of Vail | CSE | 11/02/16 •What measures were taken at your event to support the environmentally- friendly goals of the Town of Vail? •The event is organized and communicated to restaurant partners as a zero waste event. ERYC coordinates with Town of Vail staff to be able to collect organic waste and contribute to the compost collection. All silverware, plates, napkins used at the event are compostable. Attendees were encouraged to reuse products when possible. Drinks are served in rented glassware and decorations were donated to a local school for their play props. Event Budget 13Town of Vail | CSE | 11/02/16 •Total event budget: $3,950 (budgeted expenses), $15,500 anticipated income •CSE funds: $1,000 cash sponsorship, $3,500 in-kind use of Donovan Pavilion •Profit and loss: $3,222.04 expenses, $16,379 income, net profit $13,156.96 •Funding utilization: Funds awarded by CSE and overall event revenue supported the event production as well as all prevention efforts of the Eagle River Youth Coalition, particularly youth behavior assessment and service coordination activities. •In-kind sponsorship: $29,487.70 value of in-kind support •Cash sponsorship: $6,750 total cash sponsorship from 7 entities Thank You! 14Town of Vail | CSE | 11/02/16 •We would like to thank the Town of Vail and the Commission on Special Events for being our presenting sponsor of the 10th Anniversary of Valley Tastings: Food for Youth! Your tremendous support of cash and in-kind sponsorship enables the Eagle River Youth Coalition to continue and enhance community-wide prevention efforts. •With funds raised, ERYC is able to serve over 2,000 middle and high school youth through prevention messaging and education, over 300 parents with resources and tools, and over 40 community partners with service coordination, training, and capacity building. Thank you for being a part of these efforts! Expenses Income In-Kind Support Budget $ 3,950.00 $ 15,500.00 $ 21,850.00 Actuals $ 3,222.04 $ 16,379.00 $ 29,487.70 Variance of Budget to Actuals $ (727.96) $ 879.00 $ 7,637.70 Net Profit (Income - Expense actuals): $ 13,156.96 Budgeted Expenses Budget Actual Facility: Venue rental of Donovan Pavilion 1,700.00$ 875.00$ Facility: Alpine party rentals, decorations, miscellaneous supplies 1,000.00$ 1,482.54$ Liquor License 100.00$ 100.00$ Marketing & Print Materials 450.00$ 282.50$ Entertainment 200.00$ 250.00$ Award Winner supplies 150.00$ -$ Supporter & Volunteer Thank you gifts 250.00$ 202.00$ Other (Misc Supplies, Travel)100.00$ 30.00$ TOTAL 3,950.00$ 3,222.04$ 3,950.00$ 3,222.04$ Anticipated Income Budget Actuals Sponsorships 6,000.00$ 6,750.00$ Ticket Sales 4,000.00$ 1,950.00$ Silent Auction 5,000.00$ 7,464.00$ Additional Donations 500.00$ 215.00$ 15,500.00$ 16,379.00$ In-Kind Support Facility Rental -$ 3,500.00$ Marketing & Print Materials 3,650.00$ 3,911.34$ Restaurant Partners 5,500.00$ 5,500.00$ Silent Auction Items 10,000.00$ 14,544.90$ Beverages (wine and beer)1,100.00$ 1,613.46$ Photography 1,500.00$ -$ Other in-kind support 100.00$ 418.00$ 21,850.00$ 29,487.70$ Budget Notes: We receive great in-kind support from all the restaurant partners who donate all the food and staffing for the event, and great in-kind support for our silent auction items for over 60 local businesses, many of whom are Town of Vail businesses. We also have great partnerships with the Vail Daily, KZYR, Always Mountain Time, and TV8 for in-kind support of interviews, print media, and advertisements. The majority of expenses to ERYC for marketing include design of print items and printing. Actual ticket sales were lower due to tickets provided to sponsors and in-kind supporters. Additionally, photography was provided by a youth program participant who donated their time. Award Winner supplies were supported through a federal grant, with which ERYC is a recipient. ERYC Valley Tastings: Food For Youth 2016 Budget to Actuals ______ ______________________________________________________________________________ P.O. BOX 4613 Edwards, Colorado 81632 · 34520 US Highway 6, Suite C10, Edwards, Colorado 81632 · (970) 949-9250 · www.eagleyouth.org ERYC Board Edgar Arroyo Andrej Birjulin Ryan Collins Jennifer Coulson Kristi Grems Daric Harvey Elise Holstrom Katie Jarnot Anabel Johnson Tom Pohl Philip Qualman Franklin Reilly James Wilkins Korrine Winstead October 28, 2016 Re: ROI Explanation Dear Commission on Special Events: Celebrating our 15th anniversary, the Eagle River Youth Coalition (ERYC) has experienced tremendous growth and progress in serving the needs of youth in the Eagle River Valley this past year. We are excited to share the Healthy Kids Colorado Survey administration was the most comprehensive to date; we have added new programs and staff to enhance our efforts and facilitate the statewide Communities that Care model; the Youth Leaders Council continues to grow in size and interest and has become a recognized advisory board to serve as the voice of youth throughout the community; our in-school substance use prevention efforts continue to grow and serve new populations; and our parent efforts continue to be a source of support and opportunity to learn best practices, connect to resources, and be a sounding board for challenges parents face in the home. ERYC also stays committed to the youth-serving community and is proud to provide support, training, marketing, and capacity building opportunities for 26 local member organizations and collaboration with 20 additional community organizations. Your generous support enabled over 3,000 community members to actively participate in prevention programming, data assessment and youth development activities. One year ago, ERYC coordinated the biennial administration of the Healthy Kids Colorado Survey (HKCS), the 7th administration of the survey in 14 years. This is the largest local youth behavioral assessment at all public and private middle and high schools in the Eagle River Valley. Our community is the only one in the state of Colorado that had 100% local school buy-in, providing the most comprehensive and accurate youth behavior data. Survey results are utilized to address gaps in services and to steer ERYC’s continued focus on preventing youth substance use, educating parents and the larger community, strengthening the youth voice, and ensuring the community is working collaboratively. Additionally, the results are used by youth serving agencies to secure nearly $2 million annually for local services. By supporting the Eagle River Youth Coalition, you are helping to sustain prevention efforts that will keep our youth healthy, supported and vibrant. Support of prevention efforts, positively changes the shape of our community. For every $1 invested in prevention, the return amounts up to $18 saved from costs related to substance use disorders, including judicial and treatment costs. Through these efforts and community support, we have experienced meaningful change; however, there is much work still ahead of us. We are seeing positive trends regarding youth substance use behaviors and perceptions of harm from previous years. However, the Healthy Kids Colorado Survey data is concerning regarding youth behavioral and mental health needs including suicidal tendencies. While we have seen some positive changes in our youth behaviors, as a community we must stay committed to these efforts in order to not see a relapse in behavior. The power of prevention is reducing the need for intervention and treatment efforts and helping to create a community of positive and healthy youth. Thank you for being a part of making a community priority and positively shaping our community. Respectfully, Mikayla Curtis Manager of Strategic Impact