HomeMy WebLinkAbout2016 Vail Veterans Program RecapSurveyed Event Recap:
VAIL VETERANS PROGRAM
MOUNTAINS OF HOPE
JUNE 1, 2016
Vail Veterans Program - Mountains of Hope
JANUARY 24 – 28, 2016
MARCH 6 – 11, 2016
Office: 970.476.4906
Mobile: 970.390.8225
cheryl@vailveteransprogram.org
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Attendance Estimate
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•The VVP continues to create new programs to
meet the needs of the wounded warrior
population.
Visitor Type
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•Our visitor type will always be an overnight visitor with the average stay of
4.5 nights
•95% of our visitors are from out of state
Overall Visitor Profile
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•VVP provides eight programs annually to
military injured and their families from
across the nation with the average night
stay of 4.5 nights in the town of Vail.
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only
Only
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•VVP reserves and funds all
lodging rooms for the
participants.
Role/Importance of Event in Intent to Visit Vail
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•VVP works closely with three national military medical centers based in
Bethesda, Maryland; San Antonio, Texas and San Diego, California.
•VVP increased the overnight visits during the March 2016 program from 4
nights to 5 nights which we will continue in 2017.
NPS (Net Promoter Score)/Likelihood to Recommend
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•The NPS scores are a reflection of the experience that our attendees and their families
have at the VVP because of the quality of what we provide and the outcomes that they
produce.
Estimated Return on Investment (ROI) & Attendee Expenditures
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•VVP provides arrival gifts bags to each
participant with several items purchased at
Vail Village and Lionshead stores. Also the
VVP provides information regarding
shopping in Vail Village and Lionshead
Vail Brand Compatibility
The Premier International Mountain Resort Community
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•VVP is recognized as the “gold” standard at the three major military medical
centers we work with.
•VVP is on the forefront of creating innovative programs to assist with the
rehabilitation of wounded warriors and their families.
•VVP is one of the few programs in the US that includes the family to
accompany the wounded warrior at no cost to them.
Event Strengths & Weaknesses
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•Exceeded expectations in these ways:
•90% reach the goals they set for themselves before the trip
•87% are likely to seek out recreational therapy after attending
•93% saw an increase in communication with their family, confidence in
themselves and a more positive outlook on life
•100% would visit Vail again
•VVP needs to continue to listen to wounded warriors and adapt our
programming to meet those needs
Community Contribution
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•VVP provides an opportunity for the community to recognize and
give thanks to our military heroes. “My favorite day of the year”
•VVP has become a TOV tradition
•24 volunteers reside in the TOV
Topline Marketing Efforts
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•TOV Vail banner at the base of Golden Peak during the events
•TOV banner at the Vail Firehouse Dinner
•TOV logo included in Vail Daily Thank You Ad
•TOV logo on VVP web-site
•TOV mentioned on VVP social media outlets
Potential for Growth & Sponsorships/Media Exposure
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•VVP budgeted for 3 new programs and 4 individual family retreats
•Johnson & Johnson – Veterans Path to Success
•American Airlines
•Hidden Hero Retreats
Sustainability Efforts
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•Utilization of Town of Vail bus system
•Colorado Mountain Express & Vail Coach
•Reusable VVP water bottles are given to each participant
•VVP shopping bags are given to each participant
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget
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•Total 2016 budget: $1,259,700
•January 2016 Program Budget: $ 215,000 ( in-kind $88,995)
•March 2016 Program Budget: $ 210,000 (in-kind $99,145)
•CSE granted for 2016 winter: $ 18,000
•Funding utilization: 100% of CSE funding went to pay for a portion of
lodging and meals in Vail
* Event producer to attach detailed budget for recap
Additional Information/Appendix
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•Provide detailed budget in complete PDF please
•Provide full version of the Survey Dashboard PDF in Appendix
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THANK YOU FOR YOUR SUPPORT!
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