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HomeMy WebLinkAbout01-24-2016 Vail Veterans_DashOvernightvisitor to theregion Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedown valleyresident Day visitorto Vail 0% 50% 100%Percent Responding100% Visitor Type Gender Male Female State/Country California Texas Virginia North Carolina Maryland Arkansas Utah Alabama Georgia 88% 13% 41% 25% 9% 6% 6% 3% 3% 3% 3% 0K 10K 20K 30K 40K 50K Attendee-Days0.7K Attendance Est Are you staying:In paid lodging How many peopleare staying in youraccommodationsunit? Myself only 2 3 4 5 6 or more Nights in the areathis trip 1 night 2 nights 3 nights 4 nights 5 nights Where are yourlodgingaccommodationslocated? Vail Edwards Summit County Beaver Creek Avon Eagle/Gypsum 100% 25% 22% 16% 19% 6% 13% 0% 0% 0% 49% 51% 100% 0% 0% 0% 0% 0% Overnight Visitor Profile 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming toVail 6 7 8 9 10: My onlyreason forcoming toVail 0% 20% 40% 60% 80% 100%Percent Responding13%0%0%0%3%9%3%6%9%3% 53% Importance of Event in Decision to Visit Vail Today Promoter Passive Detractor NPS 10% 20% 30% 40% 50% 60% 70% 80% 90%100%Percent Responding [0=Not atall likely,10=Extremely likely]91% 0% 9% 81% Likelihood of Recommending Event to a Friend or Family Member Total economicimpact per attendeeday Lodging Restaurants/Bars/Prepared FoodVendors Other items,excluding lodging Recreation (skiing,ski lessons, rentals,etc.)Shopping $0 $100 $200 EconomicImpact perAttendee-Day$230 $134 $95 $1 Direct Economic Impact to TOV per Attendee-Day ($ paid by organizers; excludes services donated in-kind) 2016 Event funding Direct economic impact to TOV($ paid by organizers) Economic impact payback ratio $8.93 $160,671.00 $18,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics Age of respondent Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 0% 16% 45% 32% 3% 3% 0% 0% Overall Visitor Profile 2016 Event Visitor Summary: Mountain of Hope, Jan. 24-28 & Mar. 6-11 Survey technique: Post-event web. Overall sample size: 32 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 13 Overnight only Average 7.6Overall Average of 4.5nights