HomeMy WebLinkAbout01-24-2016 Vail Veterans_DashOvernightvisitor to theregion
Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedown valleyresident
Day visitorto Vail
0%
50%
100%Percent Responding100%
Visitor Type
Gender Male
Female
State/Country California
Texas
Virginia
North Carolina
Maryland
Arkansas
Utah
Alabama
Georgia
88%
13%
41%
25%
9%
6%
6%
3%
3%
3%
3%
0K
10K
20K
30K
40K
50K
Attendee-Days0.7K
Attendance Est
Are you staying:In paid lodging
How many peopleare staying in youraccommodationsunit?
Myself only
2
3
4
5
6 or more
Nights in the areathis trip 1 night
2 nights
3 nights
4 nights
5 nights
Where are yourlodgingaccommodationslocated?
Vail
Edwards
Summit County
Beaver Creek
Avon
Eagle/Gypsum
100%
25%
22%
16%
19%
6%
13%
0%
0%
0%
49%
51%
100%
0%
0%
0%
0%
0%
Overnight Visitor Profile
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming toVail
6 7 8 9 10: My onlyreason forcoming toVail
0%
20%
40%
60%
80%
100%Percent Responding13%0%0%0%3%9%3%6%9%3%
53%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%100%Percent Responding [0=Not atall likely,10=Extremely likely]91%
0%
9%
81%
Likelihood of Recommending Event to a Friend or Family Member
Total economicimpact per attendeeday Lodging Restaurants/Bars/Prepared FoodVendors
Other items,excluding lodging
Recreation (skiing,ski lessons, rentals,etc.)Shopping
$0
$100
$200
EconomicImpact perAttendee-Day$230
$134 $95
$1
Direct Economic Impact to TOV per Attendee-Day ($ paid by organizers; excludes services donated in-kind)
2016 Event funding
Direct economic impact to TOV($ paid by organizers)
Economic impact payback ratio $8.93
$160,671.00
$18,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
0%
16%
45%
32%
3%
3%
0%
0%
Overall Visitor Profile
2016 Event Visitor Summary: Mountain of Hope, Jan. 24-28 & Mar. 6-11
Survey technique: Post-event web. Overall sample size: 32 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 13
Overnight only
Average
7.6Overall
Average of 4.5nights