HomeMy WebLinkAbout02-06-2016 CarniVail_DashOvernight
visitor to the
region
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Day visitor
to Vail
Seasonal
resident of
Vail Valley
0%
20%
40%
60%Percent Responding58%
19%
9%9%5%
Visitor Type
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Male
Female
State/Country Colorado
Louisiana
Florida
Texas
New York
New Jersey
Connecticut
33%
13%
22%
32%
0%
11%
32%
8%
20%
20%
9%
0%
69%
31%
36%
7%
6%
5%
5%
4%
4%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
Attendee-Days3.5K
Attendance Est*
Are you staying:In paid lodging
Vacation home/timeshare
With friends/family
Other
How many people
are staying in your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
65%
28%
7%
0%
0%
33%
21%
18%
11%
18%
1%
12%
34%
40%
12%
1%
68%
11%
10%
0%
2%
5%
5%
Nightly Rate
(if Paid)
Average:
$435
Median:
$402
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%Percent Responding63%
10%0%1%7%2%3%0%0%0%13%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
0%
10%
20%
30%
40%
50%Percent Responding [0=Not atall likely,10=Extremely likely]44%
20%
36%
8%
Likelihood of Recommending Event to a Friend or Family Member
Total economic
impact per
attendee day
Restaurants/
Bars/Prepared
Food Vendors
Recreation
(skiing, ski
lessons, rentals,
etc.)
Lodging Shopping
Other items,
excluding
lodging
Admission fees
$0
$50
$100
EconomicImpact perAttendee-Day$56
$31
$13 $7 $5 $1 $0
Direct Economic Impact to TOV per Attendee-Day
2016 Event funding
Direct economic impact to TOV*
Economic impact payback ratio*$9.83
$196,503.08
$20,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2016 Event Visitor Summary: CarniVail, February 6-9 (Sat-Tues)
Survey technique: Intercept. Overall sample size: 63. (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 9
*Attendance and economic impact estimates exclude on-mountain events (Saturday Crawfish Boil at Eagle's Nest and Sunday Mardi Gras at Mid-Vail). Surveys and attendance counts only done in
town.
Overnight only
Average
Day visitor
Full-time downvalley resident
Overall
Overnight visitor
Seasonal resident of Vail Valley 0.0
1.1
2.0
2.5
4.2Overall