HomeMy WebLinkAbout04-08-2016 Spring Back to Vail_DashOvernight
visitor to the
region
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Day visitor
to Vail
Seasonal
resident of
Vail Valley
0%
20%
40%
60%Percent Responding51%
18%17%
10%4%
Visitor Type
Annual
Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of
respondent
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Male
Female
State/Country Colorado
California
New York
Illinois
New Jersey
16%
25%
19%
40%
0%
8%
30%
19%
25%
13%
5%
1%
58%
42%
69%
4%
2%
2%
2%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
Attendee-Days7.0K
Attendance Est
0%20%40%60%
Overnight only
Are you staying:Other
In paid lodging
With friends/family
Vacation home/timeshare
How many people
are staying in your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Avon
Beaver Creek
Eagle/Gypsum
Summit County
Other
Edwards
66%
19%
12%
2%
36%
12%
23%
13%
14%
1%
14%
30%
40%
10%
3%
3%
66%
12%
8%
5%
5%
2%
1%
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%Percent Responding33%
3%6%4%2%
18%
2%2%3%3%
25%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%Percent Responding [0=Not atall likely,10=Extremely likely]83%
6%11%
72%
Likelihood of Recommending Event to a Friend or Family Member
Total economic
impact per attendee
day
Restaurants/Bars/
Prepared Food
Vendors
Shopping Lodging
Recreation (skiing,
ski lessons, rentals,
etc.)
Other items,
excluding lodging
$0
$100
$200
EconomicImpact perAttendee-Day$96 $60 $14 $12 $6 $5
Direct Economic Impact to TOV per Attendee-Day
2016 Event funding
Direct economic impact to TOV
Economic impact payback ratio $26.79
$669,716.16
$25,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
Spring Back to Vail, April 8 - 10, 2016
Survey technique: Intercept. Overall sample size: 191. (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 13.
Average
Overall
Day visitor
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley 7.0
3.6
6.4
4.8
4.5Overall
Nightly Rate
(if Paid)
Average:
$333
Median:
$250