HomeMy WebLinkAbout06-09-2016 GoPro Mountain Games_DashOvernightvisitor to theregion
Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedown valleyresident
Day visitorto Vail
0%
20%
40%
60%Percent Responding51%
11%13%18%
7%
Visitor Type
Annual HouseholdIncome Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Male
Female
State/Country Colorado
Texas
Arizona
Florida
California
Missouri
Illinois
15%
32%
19%
35%
1%
10%
26%
17%
21%
14%
10%
1%
45%
55%
64%
5%
2%
2%
2%
2%
2%
Overall Visitor Profile
0K10K
20K
30K
40K
50K
60K
70K
Attendee-Days56.1K
Attendance Est
Are you staying:In paid lodging
With friends/family
Vacation home/timeshare
Other
How many peopleare staying in youraccommodationsunit?
Myself only
2
3
4
5
6 or more
Nights in the areathis trip 1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are yourlodgingaccommodationslocated?
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
55%
17%
23%
5%
5%
31%
12%
20%
11%
20%
7%
29%
35%
22%
5%
2%
66%
2%
12%
5%
2%
6%
6%
Nightly Rate(if Paid)Average:$246Median:$183
Overnight Visitor Profile
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming toVail
6 7 8 9 10: My onlyreason forcoming toVail
0%
20%
40%
60%
80%
100%Percent Responding25%
1%1%0%1%
14%
1%2%4%2%
50%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%
90%Percent Responding [0=Not atall likely,10=Extremely likely]86%
5%8%
78%
Likelihood of Recommending Event to a Friend or Family Member
Total economicimpact per attendeeday
Restaurants/Bars/Prepared FoodVendors Shopping Lodging Recreation (skiing,ski lessons, rentals,etc.)
Other items,excluding lodging
$0
$100
$200
EconomicImpact perAttendee-Day$136
$60 $51 $11 $8 $6
Direct Economic Impact to TOV per Attendee-Day
2016 Event funding
Direct economic impact to TOV
Economic impact payback ratio $89.83
$7,635,795.27
$85,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2016 Event Visitor Summary: GoPro Mountain Games, June 9-12
Survey technique: Intercept. Overall sample size: 174 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 15.
Overnight only
Average
OverallFull-time resident of Town of VailFull-time down valley residentDay visitorOvernight visitorSeasonal resident of Vail Valley 5.05.77.48.27.66.4Overall