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HomeMy WebLinkAbout06-09-2016 GoPro Mountain Games_DashOvernightvisitor to theregion Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedown valleyresident Day visitorto Vail 0% 20% 40% 60%Percent Responding51% 11%13%18% 7% Visitor Type Annual HouseholdIncome Under $50k $50k-$100k $100-$150k $150k or more Age of respondent Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older Gender Male Female State/Country Colorado Texas Arizona Florida California Missouri Illinois 15% 32% 19% 35% 1% 10% 26% 17% 21% 14% 10% 1% 45% 55% 64% 5% 2% 2% 2% 2% 2% Overall Visitor Profile 0K10K 20K 30K 40K 50K 60K 70K Attendee-Days56.1K Attendance Est Are you staying:In paid lodging With friends/family Vacation home/timeshare Other How many peopleare staying in youraccommodationsunit? Myself only 2 3 4 5 6 or more Nights in the areathis trip 1 2 3 - 5 6 - 8 9 - 14 15 or more Where are yourlodgingaccommodationslocated? Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 55% 17% 23% 5% 5% 31% 12% 20% 11% 20% 7% 29% 35% 22% 5% 2% 66% 2% 12% 5% 2% 6% 6% Nightly Rate(if Paid)Average:$246Median:$183 Overnight Visitor Profile 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming toVail 6 7 8 9 10: My onlyreason forcoming toVail 0% 20% 40% 60% 80% 100%Percent Responding25% 1%1%0%1% 14% 1%2%4%2% 50% Importance of Event in Decision to Visit Vail Today Promoter Passive Detractor NPS 10% 20% 30% 40% 50% 60% 70% 80% 90%Percent Responding [0=Not atall likely,10=Extremely likely]86% 5%8% 78% Likelihood of Recommending Event to a Friend or Family Member Total economicimpact per attendeeday Restaurants/Bars/Prepared FoodVendors Shopping Lodging Recreation (skiing,ski lessons, rentals,etc.) Other items,excluding lodging $0 $100 $200 EconomicImpact perAttendee-Day$136 $60 $51 $11 $8 $6 Direct Economic Impact to TOV per Attendee-Day 2016 Event funding Direct economic impact to TOV Economic impact payback ratio $89.83 $7,635,795.27 $85,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics 2016 Event Visitor Summary: GoPro Mountain Games, June 9-12 Survey technique: Intercept. Overall sample size: 174 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 15. Overnight only Average OverallFull-time resident of Town of VailFull-time down valley residentDay visitorOvernight visitorSeasonal resident of Vail Valley 5.05.77.48.27.66.4Overall