HomeMy WebLinkAbout06-14-2016 Hot Summer Nights_DashTotal economic
impact per attendee
day
Restaurants/Bars/
Prepared Food
Vendors
Shopping Recreation (golf,
bike rental, entry
fees, etc.)
Other items,
excluding lodging
Lodging
$0
$100
$200
Economic Impactper Attendee-Day$25 $18
$73
$23 $8 $0
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
24%
47%
26%
3%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
35%
12%
18%
15%
15%
6%
1
2
3 - 5
6 - 8
9 - 14
15 or more
15%
59%
12%
9%
6%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
42%
33%
12%
3%
9%
Under $50k
$50k-$100k
$100-$150k
$150k or more
27%
30%
36%
6%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
20%
18%
30%
18%
2%
4%
2%
6%
Male
Female
47%
53%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records83%
12%6%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%
60%Percent Responding51%
12%
24%
4%2%2%4%2%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $59.37
$1,681,604.70
$28,325.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
23.1K
Attendance Est
71%
NPS
Net Promoter Score
Overnight visitor Seasonal
resident of Vail
Valley
Full-time
resident of Town
of Vail
Day visitor to
Vail
0%
50%Percent Responding67%
15%13%
4%
Visitor Type
Colorado
Florida
Mexico
Texas
California
Kansas
Michigan
Minnesota
Nebraska
Pennsylvania 4%4%
4%
4%
4%
4%
6%
6%
10%37%
2016 Vail Event Visitor Summary: Hot Summer Nights, June 14, 21, 28; July 5, 12, 19; August 16, 23
Survey technique: Intercept. Overall sample size: 52 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 29
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time resident of Town of Vail
Day visitor to Vail 5.5
8.4
2.3
2.9
3.6
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$174
$160
Overall
Overnight visitor Overall