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HomeMy WebLinkAbout06-17-2016 King of the Mountain_DashTotal economicimpact per attendeeday Lodging Restaurants/Bars/Prepared FoodVendors Shopping Recreation (golf,bike rental, entryfees, etc.) Other items,excluding lodging $0 $100 $200 Economic Impactper Attendee-Day$134 $13$16$20$42 $42 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 79% 8% 7% 6% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 13% 19% 22% 39% 1% 7% 1 2 3 - 5 6 - 8 9 - 14 17% 49% 33% 1% 1% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 80% 4% 2% 4% 3% 1% 5% Under $50k $50k-$100k $100-$150k $150k or more 18% 28% 26% 28% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 18% 21% 23% 28% 3% 6% 1% Male Female 46% 54% Colorado New Mexico Wyoming Kansas Florida Oklahoma Texas 1% 1% 1% 1% 1% 3% 92% Promoter Passive Detractor 0% 20% 40% 60% 80%% of Total Number of Records70% 20%11% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail 0% 20% 40% 60% 80%Percent Responding84% 1%3%2%1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impactto TOV Economic impactpayback ratio $45.67 $684,996.96 $15,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 5.1K Attendance Est 59% NPS Net Promoter Score Overnightvisitor Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail 0% 50%Percent Responding82% 3%1%5%9% Visitor Type 2016 Vail Event Visitor Summary: King of the Mountain Volleyball, June 17-19 Survey technique: Post-trip web. Overall sample size: 174 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 44. Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Day visitor to Vail 9.5 8.0 8.8 9.7 9.5 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (if Paid) Average: Median:$304$200 Overall Overnight visitor Overall