HomeMy WebLinkAbout06-17-2016 King of the Mountain_DashTotal economicimpact per attendeeday
Lodging Restaurants/Bars/Prepared FoodVendors
Shopping Recreation (golf,bike rental, entryfees, etc.)
Other items,excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$134
$13$16$20$42 $42
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
79%
8%
7%
6%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
13%
19%
22%
39%
1%
7%
1
2
3 - 5
6 - 8
9 - 14
17%
49%
33%
1%
1%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
80%
4%
2%
4%
3%
1%
5%
Under $50k
$50k-$100k
$100-$150k
$150k or more
18%
28%
26%
28%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
18%
21%
23%
28%
3%
6%
1%
Male
Female
46%
54%
Colorado
New Mexico
Wyoming
Kansas
Florida
Oklahoma
Texas 1%
1%
1%
1%
1%
3%
92%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records70%
20%11%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming to Vail
6 7 8 9 10: My onlyreason forcoming to Vail
0%
20%
40%
60%
80%Percent Responding84%
1%3%2%1%4%5%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impactto TOV
Economic impactpayback ratio $45.67
$684,996.96
$15,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
5.1K
Attendance Est
59%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedownvalleyresident
Day visitor toVail
0%
50%Percent Responding82%
3%1%5%9%
Visitor Type
2016 Vail Event Visitor Summary: King of the Mountain Volleyball, June 17-19
Survey technique: Post-trip web. Overall sample size: 174 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 44.
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail 9.5
8.0
8.8
9.7
9.5
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (if Paid) Average: Median:$304$200
Overall
Overnight visitor Overall