HomeMy WebLinkAbout06-24-2016 Vail Arts Festival_DashTotal economicimpact per attendeeday
Shopping Restaurants/Bars/Prepared FoodVendors
Recreation (golf,bike rental, entryfees, etc.)
Lodging Other items,excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$58 $26
$90
$4 $2 $1
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
58%
25%
11%
6%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
60%
14%
14%
3%
3%
6%
123 - 56 - 89 - 1415 or more
11%
54%
17%
9%
9%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
65%
21%
3%
9%
3%
Under $50k
$50k-$100k
$100-$150k
$150k or more
11%
11%
30%
47%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
15%
17%
28%
22%
14%
5%
Male
Female
48%
52%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records45%
33%
22%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming to Vail
6 7 8 9 10: My onlyreason forcoming to Vail
0%
20%
40%
60%Percent Responding55%
15%
3%4%1%6%1%3%4%6%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impactto TOV
Economic impactpayback ratio $108.39
$1,083,921.43
$10,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
12.0K
Attendance Est
23%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedownvalleyresident
Day visitor toVail
0%
50%Percent Responding52%
14%14%10%9%
Visitor Type
Colorado
Florida
Texas
Georgia
Louisiana
Oklahoma 3%
3%
3%
8%
16%
55%
2016 Vail Event Visitor Summary: Arts Festival, June 24-26
Survey technique: Intercept. Overall sample size: 69 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 32
Average
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail
Full-time resident of Town of Vail 7.9
3.1
7.8
1.6
1.9
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (if Paid) Average: Median:$233$198
Overall
Overnight visitor Overall