HomeMy WebLinkAbout06-25-2016 Lacrosse Shootout_DashTotal economicimpact per attendeeday
Lodging Restaurants/Bars/Prepared FoodVendors
Shopping Other items,excluding lodging Recreation (golf,bike rental, entryfees, etc.)
$0
$100
$200
Economic Impactper Attendee-Day$210
$67$70 $30 $22 $22
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
90%
3%
5%
2%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
21%
18%
18%
27%
8%
9%
123 - 56 - 89 - 1415 or more
81%
11%
4%
5%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
83%
3%
7%
3%
2%
3%
Under $50k
$50k-$100k
$100-$150k
$150k or more
10%
21%
23%
46%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
16%
15%
29%
26%
9%
5%
0%
Male
Female
88%
12%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records80%
15%6%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming to Vail
6 7 8 9 10: My onlyreason forcoming to Vail
0%
20%
40%
60%
80%Percent Responding83%
1%1%0%2%0%2%4%6%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impactto TOV
Economic impactpayback ratio $179.39
$2,690,882.53
$15,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
12.8K
Attendance Est
74%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedownvalleyresident
Day visitor toVail
0%
50%
100%Percent Responding93%
2%1%2%2%
Visitor Type
Colorado
California
Maryland
Texas
New York
Massachusetts
Pennsylvania 3%
3%
4%
5%
6%
7%
44%
2016 Vail Event Visitor Summary: Lacrosse Shootout, June 25-July 3
Survey technique: Post-trip web. Overall sample size: 338 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 44
Average
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail
Full-time resident of Town of Vail
9.6
6.3
6.6
9.6
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (if Paid) Average: Median:$413$214
Overall
Overnight visitor Overall