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HomeMy WebLinkAbout06-25-2016 Lacrosse Shootout_DashTotal economicimpact per attendeeday Lodging Restaurants/Bars/Prepared FoodVendors Shopping Other items,excluding lodging Recreation (golf,bike rental, entryfees, etc.) $0 $100 $200 Economic Impactper Attendee-Day$210 $67$70 $30 $22 $22 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 90% 3% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 21% 18% 18% 27% 8% 9% 123 - 56 - 89 - 1415 or more 81% 11% 4% 5% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 83% 3% 7% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 10% 21% 23% 46% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 16% 15% 29% 26% 9% 5% 0% Male Female 88% 12% Promoter Passive Detractor 0% 20% 40% 60% 80%% of Total Number of Records80% 15%6% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail 0% 20% 40% 60% 80%Percent Responding83% 1%1%0%2%0%2%4%6% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impactto TOV Economic impactpayback ratio $179.39 $2,690,882.53 $15,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 12.8K Attendance Est 74% NPS Net Promoter Score Overnightvisitor Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail 0% 50% 100%Percent Responding93% 2%1%2%2% Visitor Type Colorado California Maryland Texas New York Massachusetts Pennsylvania 3% 3% 4% 5% 6% 7% 44% 2016 Vail Event Visitor Summary: Lacrosse Shootout, June 25-July 3 Survey technique: Post-trip web. Overall sample size: 338 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 44 Average Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Day visitor to Vail Full-time resident of Town of Vail 9.6 6.3 6.6 9.6 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (if Paid) Average: Median:$413$214 Overall Overnight visitor Overall