HomeMy WebLinkAbout06-25-2016 Vail Family Fun FestTotal economicimpact per attendeeday
Restaurants/Bars/Prepared FoodVendors
Shopping Lodging Recreation (golf,bike rental, entryfees, etc.)
Other items,excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$182
$88
$26$54 $9 $6
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
79%
13%
8%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
31%
20%
44%
2%
2%
1
2
3 - 5
6 - 8
9 - 14
19%
32%
22%
27%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
89%
2%
2%
4%
2%
Under $50k
$50k-$100k
$100-$150k
$150k or more
18%
74%
8%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
63%
27%
6%
4%
Male
Female
51%
49%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records73%
13%15%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming to Vail
6 7 8 9 10: My onlyreason forcoming to Vail
0%
20%
40%
60%
80%Percent Responding73%
10%4%2%4%6%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impactto TOV
Economic impactpayback ratio $40.11
$802,182.98
$20,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
4.4K
Attendance Est
58%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedownvalleyresident
Day visitor toVail
0%
50%Percent Responding80%
12%2%2%4%
Visitor Type
Colorado
Texas
Mexico
Missouri
Virginia
New York
Florida
Minnesota 4%
4%
4%
4%
6%
13%
15%
35%
2016 Vail Event Visitor Summary: Family Fun Fest, June 25; July 2, 9, 16, 23, & 30; August 6
Survey technique: Intercept. Overall sample size: 49 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 9
Average
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail
Full-time resident of Town of Vail 0.0
0.0
3.0
1.7
2.1
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (if Paid) Average: Median:$309$250
Overall
Overnight visitor Overall