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HomeMy WebLinkAbout06-25-2016 Vail Family Fun FestTotal economicimpact per attendeeday Restaurants/Bars/Prepared FoodVendors Shopping Lodging Recreation (golf,bike rental, entryfees, etc.) Other items,excluding lodging $0 $100 $200 Economic Impactper Attendee-Day$182 $88 $26$54 $9 $6 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 79% 13% 8% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 31% 20% 44% 2% 2% 1 2 3 - 5 6 - 8 9 - 14 19% 32% 22% 27% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 89% 2% 2% 4% 2% Under $50k $50k-$100k $100-$150k $150k or more 18% 74% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 63% 27% 6% 4% Male Female 51% 49% Promoter Passive Detractor 0% 20% 40% 60% 80%% of Total Number of Records73% 13%15% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail 0% 20% 40% 60% 80%Percent Responding73% 10%4%2%4%6% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impactto TOV Economic impactpayback ratio $40.11 $802,182.98 $20,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 4.4K Attendance Est 58% NPS Net Promoter Score Overnightvisitor Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail 0% 50%Percent Responding80% 12%2%2%4% Visitor Type Colorado Texas Mexico Missouri Virginia New York Florida Minnesota 4% 4% 4% 4% 6% 13% 15% 35% 2016 Vail Event Visitor Summary: Family Fun Fest, June 25; July 2, 9, 16, 23, & 30; August 6 Survey technique: Intercept. Overall sample size: 49 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 9 Average Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Day visitor to Vail Full-time resident of Town of Vail 0.0 0.0 3.0 1.7 2.1 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (if Paid) Average: Median:$309$250 Overall Overnight visitor Overall