HomeMy WebLinkAbout06-29-2016 Bluegrass Series_DashTotal economicimpact per attendeeday
Shopping Restaurants/Bars/Prepared FoodVendors
Lodging Recreation (golf,bike rental, entryfees, etc.)
Other items,excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$18$63 $34 $7 $2 $1
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
69%
25%
4%
2%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
46%
22%
17%
7%
8%
1
2
3 - 5
6 - 8
9 - 14
10%
37%
41%
6%
6%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
78%
10%
7%
2%
3%
Under $50k
$50k-$100k
$100-$150k
$150k or more
22%
27%
10%
42%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
16%
17%
17%
26%
14%
6%
4%
Male
Female
41%
59%
ColoradoTexasOklahomaMissouriMinnesotaPennsylvaniaFloridaKansasNew York 2%4%
4%4%5%
5%6%
10%40%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records78%
11%11%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming to Vail
6 7 8 9 10: My onlyreason forcoming to Vail
0%
20%
40%
60%Percent Responding56%
25%
1%1%1%1%9%1%2%2%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impactto TOV
Economic impactpayback ratio $2.26
$112,863.75
$50,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
1.8K
Attendance Est
67%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedownvalleyresident
Day visitor toVail
0%
50%Percent Responding65%
10%10%11%4%
Visitor Type
2016 Vail Event Visitor Summary: Summer Bluegrass Series, June 29, July 13, 27, August 10
Survey technique: Intercept. Overall sample size: 81 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 3.
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail 6.7
6.9
2.0
1.9
3.5
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (if Paid) Average: Median:$281$215
Overall
Overnight visitor Overall