HomeMy WebLinkAbout07-11-2016 ColoradoCup_DashTotal economicimpact perattendee day
Total ColoradoCup Campregistration fees
Restaurants/Bars/PreparedFood Vendors
Other items,excludinglodging
Shopping Recreation (golf,bike rental, entryfees, etc.)
Lodging
$0
$100
$200
Economic Impactper Attendee-Day$28$46 $10 $5 $5 $0$4
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
50%
50%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
17%
83%
123 - 56 - 89 - 1415 or more
83%
17%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
83%
17%
Under $50k
$50k-$100k
$100-$150k
$150k or more
14%
20%
26%
40%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
21%
34%
37%
3%
5%
Male
Female
44%
56%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records51%
29%20%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming to Vail
6 7 8 9 10: My onlyreason forcoming to Vail
0%
20%
40%Percent Responding38%
47%
3%6%3%3%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impactto TOV
Economic impactpayback ratio $4.00
$40,037.46
$10,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
0.9K
Attendance Est
32%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedownvalleyresident
Day visitor toVail
0%
50%Percent Responding14%11%14%
50%
11%
Visitor Type
Colorado
Texas
Florida 3%
5%
92%
2016 Vail Event Visitor Summary: Colorado Cup Camp, July 11-14, 2016
Survey technique: Post-trip web. Overall sample size: 45 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 1
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail 10.0
4.4
1.8
9.2
5.5
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (if Paid) Average: Median:$225$225
Overall
Overnight visitor Overall