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HomeMy WebLinkAbout07-11-2016 ColoradoCup_DashTotal economicimpact perattendee day Total ColoradoCup Campregistration fees Restaurants/Bars/PreparedFood Vendors Other items,excludinglodging Shopping Recreation (golf,bike rental, entryfees, etc.) Lodging $0 $100 $200 Economic Impactper Attendee-Day$28$46 $10 $5 $5 $0$4 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 50% 50% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 17% 83% 123 - 56 - 89 - 1415 or more 83% 17% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 83% 17% Under $50k $50k-$100k $100-$150k $150k or more 14% 20% 26% 40% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 21% 34% 37% 3% 5% Male Female 44% 56% Promoter Passive Detractor 0% 20% 40% 60% 80%% of Total Number of Records51% 29%20% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail 0% 20% 40%Percent Responding38% 47% 3%6%3%3% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impactto TOV Economic impactpayback ratio $4.00 $40,037.46 $10,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 0.9K Attendance Est 32% NPS Net Promoter Score Overnightvisitor Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail 0% 50%Percent Responding14%11%14% 50% 11% Visitor Type Colorado Texas Florida 3% 5% 92% 2016 Vail Event Visitor Summary: Colorado Cup Camp, July 11-14, 2016 Survey technique: Post-trip web. Overall sample size: 45 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 1 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Day visitor to Vail 10.0 4.4 1.8 9.2 5.5 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (if Paid) Average: Median:$225$225 Overall Overnight visitor Overall