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HomeMy WebLinkAbout07-29-2016 KickIt3v3Soccer_DashTotal economicimpact per attendeeday Lodging Restaurants/Bars/Prepared FoodVendors Recreation (golf,bike rental, entryfees, etc.) Shopping Other items,excluding lodging $0 $100 $200 Economic Impactper Attendee-Day$193 $53 $23$26$30$61 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 96% 3% 1% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 26% 13% 30% 12% 16% 4% 123 - 56 - 89 - 1415 or more 40% 57% 3% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 90% 1% 6% 1% 1% Under $50k $50k-$100k $100-$150k $150k or more 15% 23% 22% 40% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 10% 12% 43% 26% 1% 6% 1% Male Female 56% 44% Promoter Passive Detractor 0% 20% 40% 60% 80%% of Total Number of Records51% 20%30% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail 0% 20% 40% 60% 80%Percent Responding79% 6%1%1%1%4%4%3% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impactto TOV Economic impactpayback ratio $72.81 $2,912,273.32 $40,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 15.1K Attendance Est 21% NPS Net Promoter Score Overnightvisitor Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail 0% 50% 100%Percent Responding90% 3%1%3%2% Visitor Type ColoradoIllinoisOklahomaVermontArizonaNew MexicoOhioTexasUtahWashington 1%1%1%1%1%1%3%3%4%83% 2016 Vail Event Visitor Summary: Kick It 3v3 National Soccer Championship, July 29-31, 2016 Survey technique: Post-trip web. Overall sample size: 92 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 2 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Day visitor to Vail 9.0 5.3 6.0 9.1 8.8 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (if Paid) Average: Median:$242$195 Overall Overnight visitor Overall