HomeMy WebLinkAbout07-29-2016 KickIt3v3Soccer_DashTotal economicimpact per attendeeday
Lodging Restaurants/Bars/Prepared FoodVendors
Recreation (golf,bike rental, entryfees, etc.)
Shopping Other items,excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$193
$53 $23$26$30$61
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
96%
3%
1%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
26%
13%
30%
12%
16%
4%
123 - 56 - 89 - 1415 or more
40%
57%
3%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
90%
1%
6%
1%
1%
Under $50k
$50k-$100k
$100-$150k
$150k or more
15%
23%
22%
40%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
10%
12%
43%
26%
1%
6%
1%
Male
Female
56%
44%
Promoter Passive Detractor
0%
20%
40%
60%
80%% of Total Number of Records51%
20%30%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome to Vailanyway
1 2 3 4 5: Half myreason forcoming to Vail
6 7 8 9 10: My onlyreason forcoming to Vail
0%
20%
40%
60%
80%Percent Responding79%
6%1%1%1%4%4%3%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impactto TOV
Economic impactpayback ratio $72.81
$2,912,273.32
$40,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
15.1K
Attendance Est
21%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident ofVail Valley
Full-timeresident ofTown of Vail
Full-timedownvalleyresident
Day visitor toVail
0%
50%
100%Percent Responding90%
3%1%3%2%
Visitor Type
ColoradoIllinoisOklahomaVermontArizonaNew MexicoOhioTexasUtahWashington 1%1%1%1%1%1%3%3%4%83%
2016 Vail Event Visitor Summary: Kick It 3v3 National Soccer Championship, July 29-31, 2016
Survey technique: Post-trip web. Overall sample size: 92 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 2
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail 9.0
5.3
6.0
9.1
8.8
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (if Paid) Average: Median:$242$195
Overall
Overnight visitor Overall