HomeMy WebLinkAbout08-10-2016 Kids Adventure Games_DashTotal economic
impact per attendee
day
Restaurants/Bars/
Prepared Food
Vendors
Lodging Recreation (golf,
bike rental, etc.)
Shopping Other items,
excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$198
$67
$13$44$52 $22
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
67%
22%
11%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
11%
67%
22%
1
2
3 - 5
6 - 8
9 - 14
15 or more
22%
56%
22%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
56%
44%
Under $50k
$50k-$100k
$100-$150k
$150k or more
18%
24%
53%
6%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
63%
37%
Male
Female
10%
90%
Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records10%
90%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%Percent Responding20%
10%
50%
5%5%5%5%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $13.63
$545,056.37
$40,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
2.8K
Attendance Est
90%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%Percent Responding41%36%
9%5%9%
Visitor Type
Colorado
Texas 5%
95%
2016 Vail Event Visitor Summary: Kids Adventure Games, August 10-14, 2016
Survey technique: Post-trip web. Overall sample size: 23 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 7
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail 6.5
4.4
0.0
8.8
6.4
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$340
$400
Overall
Overnight visitor Overall