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HomeMy WebLinkAbout09-02-2016 Gourmet on Gore_DashTotal economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $23.97 $1,318,274.54 $55,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 9.6K Attendance Est 69% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding62% 14%10%9%5% Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median:$276 $240 Overall Overnight visitor Overall