HomeMy WebLinkAbout09-02-2016 Gourmet on Gore_DashTotal economic
impact per attendee
day
Shopping Restaurants/Bars/
Prepared Food
Vendors
Lodging Other items,
excluding lodging
Recreation (golf,
bike rental, etc.)
$0
$100
$200
Economic Impactper Attendee-Day$137
$48 $18$33 $6$2
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
73%
21%
5%
2%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
56%
11%
13%
13%
6%
1
2
3 - 5
6 - 8
9 - 14
15 or more
18%
60%
13%
6%
2%
2%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
77%
7%
8%
3%
2%
3%
Under $50k
$50k-$100k
$100-$150k
$150k or more
24%
24%
45%
8%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
11%
20%
11%
27%
21%
2%
5%
2%
Male
Female
45%
55%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records21%
74%
5%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%Percent Responding50%
13%
27%
1%4%5%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $23.97
$1,318,274.54
$55,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
9.6K
Attendance Est
69%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%
50%Percent Responding62%
14%10%9%5%
Visitor Type
Colorado
Texas
California
Ohio 4%
4%
7%
62%
2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016
Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Full-time resident of Town of Vail
Day visitor to Vail 5.8
8.3
6.4
3.4
3.2
4.1
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$276
$240
Overall
Overnight visitor Overall