HomeMy WebLinkAbout09-11-2016 FIPS Mouche World Fly Fishing Championship_DashTotal economic
impact per
attendee day
Championships
entry fees
Restaurants/
Bars/Prepared
Food Vendors
Other items,
excluding
lodging
Lodging Shopping Recreation (golf,
bike rental, etc.)
$0
$100
$200
Economic Impactper Attendee-Day$215
$137
$25 $18 $17 $10 $10
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
72%
11%
10%
7%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
27%
41%
10%
15%
2%
5%
1
2
3 - 5
6 - 8
9 - 14
15 or more
30%
25%
19%
17%
4%
6%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
57%
11%
11%
5%
3%
7%
5%
Under $50k
$50k-$100k
$100-$150k
$150k or more
13%
40%
24%
22%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Male
Female
84%
16%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records18%
75%
7%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%
60%Percent Responding63%
7%1%1%6%1%7%9%6%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $3.66
$182,783.47
$50,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
0.9K
Attendance Est
67%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%
50%Percent Responding67%
13%10%3%6%
Visitor Type
Colorado
Czech Republic
Ireland
Luxembourg
Missouri
Netherlands
Pennsylvania
Texas
Utah 3%
3%
3%
3%
3%
3%
3%
3%55%
2016 Vail Event Visitor Summary: FIPS Mouche World Fly Fishing Championship, September 11-18, 2016
Survey technique: Post-trip web. Overall sample size: 113 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 6
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail 9.1
4.6
3.3
9.2
8.4
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$143
$140
Overall
Overnight visitor Overall
N/A