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HomeMy WebLinkAbout09-11-2016 FIPS Mouche World Fly Fishing Championship_DashTotal economic impact per attendee day Championships entry fees Restaurants/ Bars/Prepared Food Vendors Other items, excluding lodging Lodging Shopping Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$215 $137 $25 $18 $17 $10 $10 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 72% 11% 10% 7% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 27% 41% 10% 15% 2% 5% 1 2 3 - 5 6 - 8 9 - 14 15 or more 30% 25% 19% 17% 4% 6% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 57% 11% 11% 5% 3% 7% 5% Under $50k $50k-$100k $100-$150k $150k or more 13% 40% 24% 22% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older Male Female 84% 16% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records18% 75% 7% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40% 60%Percent Responding63% 7%1%1%6%1%7%9%6% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $3.66 $182,783.47 $50,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 0.9K Attendance Est 67% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding67% 13%10%3%6% Visitor Type Colorado Czech Republic Ireland Luxembourg Missouri Netherlands Pennsylvania Texas Utah 3% 3% 3% 3% 3% 3% 3% 3%55% 2016 Vail Event Visitor Summary: FIPS Mouche World Fly Fishing Championship, September 11-18, 2016 Survey technique: Post-trip web. Overall sample size: 113 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 6 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Day visitor to Vail 9.1 4.6 3.3 9.2 8.4 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median:$143 $140 Overall Overnight visitor Overall N/A