HomeMy WebLinkAbout09-11-2016 Oktoberfest_DashTotal economic
impact per attendee
day
Restaurants/Bars/
Prepared Food
Vendors
Shopping Lodging Recreation (golf,
bike rental, etc.)
Other items,
excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$111
$13$26 $10$54 $8
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
73%
16%
10%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
57%
14%
16%
10%
2%
1%
1
2
3 - 5
6 - 8
9 - 14
15 or more
20%
34%
25%
19%
1%
2%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
74%
11%
6%
2%
3%
4%
Under $50k
$50k-$100k
$100-$150k
$150k or more
17%
26%
20%
37%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
26%
20%
19%
18%
10%
0%
6%
2%
Male
Female
50%
50%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records15%17%
68%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%Percent Responding34%
39%
2%4%2%0%
6%3%4%4%2%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $21.84
$1,201,441.99
$55,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
10.9K
Attendance Est
52%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%
50%Percent Responding50%
10%
19%16%
5%
Visitor Type
Colorado
Florida
Texas
Minnesota
Nebraska
California
Illinois
Missouri
New York 1%
1%
1%
1%
2%
2%
3%
4%74%
2016 Vail Event Visitor Summary: Oktoberfest, September 9-11 & 16-18, 2016
Survey technique: Intercept. Overall sample size: 257 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 45
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Full-time resident of Town of Vail
Day visitor to Vail 7.4
7.0
7.6
3.1
3.6
5.3
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$252
$240
Overall
Overnight visitor Overall