HomeMy WebLinkAbout2016 Betty Ford_DashTotal economic
impact per attendee
day
Restaurants/Bars/
Prepared Food
Vendors
Shopping Other items,
excluding lodging
Recreation (golf,
bike rental, etc.)
Lodging
$0
$100
$200
Economic Impactper Attendee-Day$22 $12 $5 $0$2 $2
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
67%
33%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
17%
67%
17%
1
2
3 - 5
6 - 8
9 - 14
15 or more
17%
33%
17%
33%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
83%
17%
Under $50k
$50k-$100k
$100-$150k
$150k or more
13%
25%
13%
50%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
38%
33%
21%
8%
Male
Female
15%
85%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records15%
85%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%Percent Responding27%
14%
27%
5%
9%9%9%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $11.79
$176,911.11
$15,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
8.0K
Attendance Est
85%
NPS
Net Promoter Score
Overnight visitor Seasonal
resident of Vail
Valley
Full-time
resident of Town
of Vail
Full-time
downvalley
resident
0%Percent Responding21%
36%
18%
25%
Visitor Type
Colorado
Arizona
Arkansas
California
Florida 4%
4%
4%
4%
58%
2016 Vail Event Visitor Summary: Betty Ford Alpine Gardens, Various Exhibits/Events, Summer/Fall 2016
Survey technique: Post-trip web. Overall sample size: 28 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 1
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident 8.6
2.7
3.5
4.8
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:
Overall
Overnight visitor Overall
N/A