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Home My WebLink About2016 Bravo! Vail_DashTotal economic impact per attendee day Lodging Restaurants/Bars/ Prepared Food Vendors Shopping Recreation (golf, bike rental, etc.) Other items, excluding lodging $0 $100 $200 Economic Impactper Attendee-Day$128 $28$34$61 $3 $2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 63% 10% 11% 5% 3% 7% 1 2 3 - 5 6 - 8 9 - 14 15 or more 14% 31% 23% 13% 14% 3% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 67% 10% 9% 5% 0% 8% Under $50k $50k-$100k $100-$150k $150k or more 15% 22% 57% 6% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 24% 38% 21% 1% 3% 4% 9% Male Female 36% 64% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records13% 84% 3% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20%Percent Responding10%14%12% 33% 5%4%4%2%3%7%7% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $28.53 $7,306,558.47 $256,100.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 30K 40K 50K 60K 70K 57.0K Attendance Est 82% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0%Percent Responding34% 29% 16%14% 7% Visitor Type Colorado Texas Florida New York Arizona Missouri 2% 2% 3% 7% 10% 51% 2016 Vail Event Visitor Summary: Bravo! Vail, June 23 - August 5, 2016 Survey technique: Post-trip web. Overall sample size: 828 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 29 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 8.7 7.4 7.9 5.1 6.3 6.5 Are you staying: Including yourself, how many people are in your travel party? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median:$304 $220 Overall Overall N/A