HomeMy WebLinkAbout2016 Colorado Grand_DashTotal economic
impact per attendee
day
Lodging Restaurants/Bars/
Prepared Food
Vendors
Shopping Other items,
excluding lodging
Recreation (golf,
bike rental, etc.)
$200
$400
$600
$800
$1,000
Economic Impactper Attendee-Day$248 $189 $126
$922
$331
$28
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
97%
3%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
27%
73%
1
2
3 - 5
6 - 8
9 - 14
15 or more
36%
60%
4%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
97%
3%
Under $50k
$50k-$100k
$100-$150k
$150k or more 87%
4%
9%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Male 100%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records100%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%
60%
80%Percent Responding76%
3%8%3%3%8%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact to TOV of vintage
vehicle parties only (casual spectators
excluded)
Economic impact payback ratio (i.e. Impacts of
vehicle parties only vs. total funding for
Colorado Grand. Ratio would be higher if
impact of casual spectators were included.)
$40.95
$409,477.41
$10,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
0.4K
Attendance Est
100%
NPS
Net Promoter Score
Overnight visitor Seasonal resident of Vail Valley
0%
50%
100%Percent Responding98%
2%
Visitor Type
California
Colorado
Florida
New York
Kansas
New Jersey
New Mexico 3%
3%
3%
6%
6%
29%
38%
2016 Vail Event Visitor Summary: Colorado Grand, September 12-17, 2016 (start & end in Vail)
Survey technique: Post-trip web. Overall sample size: 40 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 28
Average
Overall
Overnight visitor 9.1
9.1
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$274
$283
Overall
Overnight visitor Overall
N/A