HomeMy WebLinkAbout2016 Farmers Market_DashTotal economic
impact per attendee
day
Restaurants/Bars/
Prepared Food
Vendors
Lodging Shopping Recreation (golf,
bike rental, etc.)
Other items,
excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$128
$48 $36$40 $3 $1
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
54%
38%
8%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
42%
21%
23%
4%
4%
6%
1
2
3 - 5
6 - 8
9 - 14
15 or more
21%
17%
35%
10%
10%
8%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
71%
10%
10%
8%
2%
Under $50k
$50k-$100k
$100-$150k
$150k or more
14%
26%
16%
44%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
11%
11%
21%
26%
21%
2%
8%
Male
Female
44%
56%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records10%
20%
70%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%
60%Percent Responding55%
10%
25%
1%1%1%1%1%3%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $303.00
$10,605,072.75
$35,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days10K
20K
30K
40K
50K
60K
70K
80K
90K 83.0K
Attendance Est
60%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%
50%Percent Responding60%
21%
5%7%8%
Visitor Type
Colorado
Texas
Florida
California
Kansas 3%
3%
6%
9%
47%
2016 Vail Event Visitor Summary: Farmer's Market, Sundays June 19-October 2, 2016 (16 Sundays)
Survey technique: Intercept. Overall sample size: 87 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 14
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Full-time resident of Town of Vail
Day visitor to Vail 4.3
7.3
7.8
3.8
2.7
3.6
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$359
$300
Overall
Overnight visitor Overall