HomeMy WebLinkAbout2016 Global Solutions Forum_DashTotal economic
impact per attendee
day
Lodging Restaurants/Bars/
Prepared Food
Vendors
Shopping Other items,
excluding lodging
Recreation (golf,
bike rental, etc.)
$0
$100
$200
Economic Impactper Attendee-Day$121
$18$37 $33 $23 $10
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
69%
19%
6%
6%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
25%
25%
25%
25%
1
2
3 - 5
6 - 8
9 - 14
15 or more
13%
81%
6%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
94%
6%
Under $50k
$50k-$100k
$100-$150k
$150k or more
26%
32%
19%
23%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
39%
27%
12%
3%
3%
9%
6%
Male
Female
41%
59%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records21%
76%
3%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%
60%Percent Responding10%
66%
7%3%3%7%3%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $9.67
$145,070.81
$15,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
1.2K
Attendance Est
74%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%
50%Percent Responding47%
15%
32%
3%3%
Visitor Type
Colorado
Texas
Massachusetts
New York
North Carolina
Louisiana
Nepal
Nicaragua 3%
3%
3%
6%
6%
6%
9%
65%
2016 Vail Event Visitor Summary: Global Solutions, October 20-23, 2016
Survey technique: Post-trip web. Overall sample size: 34 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 5
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Day visitor to Vail 10.0
6.0
10.0
9.6
8.3
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$442
$442
Overall
Overnight visitor Overall