HomeMy WebLinkAbout2016 Vail Centre Leadership Programs_DashTotal economic
impact per attendee
day
Lodging Restaurants/Bars/
Prepared Food
Vendors
Recreation (golf,
bike rental, etc.)
Shopping Other items,
excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$25
$87
$37 $11 $7 $6
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
100%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
33%
67%
1
2
3 - 5
6 - 8
9 - 14
15 or more
25%
50%
25%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
100%
Under $50k
$50k-$100k
$100-$150k
$150k or more
10%
38%
28%
24%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
14%
34%
29%
11%
3%
9%
Male
Female
47%
53%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records13%
28%
59%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%Percent Responding24%21%
27%
3%6%6%9%
3%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $0.54
$30,320.00
$56,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
0.4K
Attendance Est
46%
NPS
Net Promoter Score
Overnight visitor Full-time resident of
Town of Vail
Full-time downvalley
resident
0%
50%Percent Responding12%17%
71%
Visitor Type
Colorado
North Carolina 3%
97%
2016 Vail Event Visitor Summary: Applied leadership (Vail Centre), Various Dates, 2016
Survey technique: Post-trip web. Overall sample size: 61 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 2
Average
Overall
Overnight visitor
Full-time downvalley resident 5.7
7.6
6.0
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$205
$205
Overall
Overnight visitor Overall