HomeMy WebLinkAbout2016 Vail Dance Festival_DashTotal economic
impact per attendee
day
Restaurants/Bars/
Prepared Food
Vendors
Lodging Shopping Recreation (golf,
bike rental, etc.)
Other items,
excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$129
$47 $33 $33 $3 $1
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
57%
33%
9%
1%
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
41%
17%
19%
7%
8%
8%
1
2
3 - 5
6 - 8
9 - 14
15 or more
11%
22%
18%
31%
10%
8%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
65%
11%
9%
3%
3%
8%
Under $50k
$50k-$100k
$100-$150k
$150k or more
15%
30%
16%
40%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
19%
27%
24%
1%
3%
9%
9%
8%
Male
Female
37%
63%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records16%
77%
7%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%
40%Percent Responding40%41%
1%1%1%1%
9%
1%1%3%3%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $56.72
$2,687,497.53
$47,380.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
30K
20.9K
Attendance Est
70%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%
50%Percent Responding59%
16%12%
3%9%
Visitor Type
Colorado
Florida
Texas
Kansas
New York
Arkansas
California
Illinois
Mexico
Minnesota 2%2%
2%
2%
2%
4%
4%
5%
12%48%
2016 Vail Event Visitor Summary: Vail International Dance Festival, July 30-August 13, 2016
Survey technique: Intercept. Overall sample size: 63 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 28
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Full-time resident of Town of Vail
Day visitor to Vail 6.4
7.0
9.3
3.7
4.4
5.2
Are you
staying:
How many people
are staying in your
accomodations
unit?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$287
$205
Overall
Overnight visitor Overall