HomeMy WebLinkAbout2016 Winter Vail Symposium_DashOvernight
visitor to the
region
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
down valley
resident
Day visitor
to Vail
0%
20%
40%
60%Percent Responding14%
23%
53%
7%3%
Visitor Type
Annual Household
Income
Under $50k
$50k-$100k
$100-$150k
$150k or more
Age of respondent Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Gender Male
Female
State/Country Colorado
California
Minnesota
Arizona
Connecticut
11%
34%
24%
31%
2%
11%
13%
28%
22%
20%
5%
33%
67%
87%
1%
1%
1%
1%
Overall Visitor Profile
0K
10K
20K
30K
40K
50K
Attendee-Days1.4K
Attendance Est
Are you staying:In paid lodging
With friends/family
Vacation home/timeshare
Other
How many people
are staying in your
accommodations
unit?
Myself only
2
3
4
5
6 or more
Nights in the area
this trip
1
2
3 - 5
6 - 8
9 - 14
15 or more
Where are your
lodging
accommodations
located?
Vail
Edwards
Summit County
Avon
Beaver Creek
Eagle/Gypsum
Other
40%
10%
50%
22%
44%
33%
11%
33%
22%
22%
11%
60%
20%
10%
10%
Nightly
Rate (if
Paid)
Average:
$221
Median:
$225
Overnight Visitor Profile
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
0%
20%
40%
60%
80%
100%Percent Responding58%
3%4%3%2%7%1%2%1%18%
Importance of Event in Decision to Visit Vail Today
Promoter Passive Detractor NPS
10%
20%
30%
40%
50%
60%
70%
80%Percent Responding [0=Not atall likely,10=Extremely likely]78%
15%
7%
71%
Likelihood of Recommending Event to a Friend or Family Member
Total economic
impact per
attendee day
Restaurants/
Bars/Prepared
Food Vendors
Admission fees
Recreation
(skiing, ski
lessons, rentals,
etc.)
Lodging Shopping
Other items,
excluding
lodging
$0
$100
$200
EconomicImpact perAttendee-Day$73 $36 $19 $6 $6 $3 $2
Direct Economic Impact to TOV per Attendee-Day
2016 Event funding
Direct economic impact to TOV
Economic impact payback ratio $2.84
$99,499.46
$35,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
2016 Event Visitor Summary: Vail Symposium, Multiple dates January - March
Survey technique: Post-event web. Overall sample size: 148 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 46.
Overnight only
Average
Overall
Day visitor
Full-time down valley resident
Overnight visitor
Seasonal resident of Vail Valley 1.0
4.6
2.7
6.8
2.8Overall