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HomeMy WebLinkAbout2016 Winter Vail Symposium_DashOvernight visitor to the region Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time down valley resident Day visitor to Vail 0% 20% 40% 60%Percent Responding14% 23% 53% 7%3% Visitor Type Annual Household Income Under $50k $50k-$100k $100-$150k $150k or more Age of respondent Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older Gender Male Female State/Country Colorado California Minnesota Arizona Connecticut 11% 34% 24% 31% 2% 11% 13% 28% 22% 20% 5% 33% 67% 87% 1% 1% 1% 1% Overall Visitor Profile 0K 10K 20K 30K 40K 50K Attendee-Days1.4K Attendance Est Are you staying:In paid lodging With friends/family Vacation home/timeshare Other How many people are staying in your accommodations unit? Myself only 2 3 4 5 6 or more Nights in the area this trip 1 2 3 - 5 6 - 8 9 - 14 15 or more Where are your lodging accommodations located? Vail Edwards Summit County Avon Beaver Creek Eagle/Gypsum Other 40% 10% 50% 22% 44% 33% 11% 33% 22% 22% 11% 60% 20% 10% 10% Nightly Rate (if Paid) Average: $221 Median: $225 Overnight Visitor Profile 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40% 60% 80% 100%Percent Responding58% 3%4%3%2%7%1%2%1%18% Importance of Event in Decision to Visit Vail Today Promoter Passive Detractor NPS 10% 20% 30% 40% 50% 60% 70% 80%Percent Responding [0=Not atall likely,10=Extremely likely]78% 15% 7% 71% Likelihood of Recommending Event to a Friend or Family Member Total economic impact per attendee day Restaurants/ Bars/Prepared Food Vendors Admission fees Recreation (skiing, ski lessons, rentals, etc.) Lodging Shopping Other items, excluding lodging $0 $100 $200 EconomicImpact perAttendee-Day$73 $36 $19 $6 $6 $3 $2 Direct Economic Impact to TOV per Attendee-Day 2016 Event funding Direct economic impact to TOV Economic impact payback ratio $2.84 $99,499.46 $35,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics 2016 Event Visitor Summary: Vail Symposium, Multiple dates January - March Survey technique: Post-event web. Overall sample size: 148 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 46. Overnight only Average Overall Day visitor Full-time down valley resident Overnight visitor Seasonal resident of Vail Valley 1.0 4.6 2.7 6.8 2.8Overall