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HomeMy WebLinkAbout4.b. 2015 Torch Awards Vail Center RecapTorch Awards 2015 December 11, 2015 Torch Awards 2015 Office: 970.680.3525 corinne@vailcentre.org 2 Town of Vail | CSE | 2/3/2016 Estimated Results* 3 Town of Vail | CSE | 2/3/2016 * Based on registration. •Estimated attendance: •160 people •Number/percentage of people in Vail specifically for event: •100% •Number/percentage of people who attended the event in previous years: •2nd Year of Event Estimated Results* 4 Town of Vail | CSE | 2/3/2016 •Attendees came from (local, regional, out of state, international): •Local: 98% from the Vail Valley •Regional: 1% from the Front Range •Out of State: 1% •International: 0% * Based on registration. Importance of Event - Intent 5 Town of Vail | CSE | 2/3/2016 •Importance of event in decision to visit Vail •Attendees came to Vail to honor the leaders in our community. •Ninety-eight percent of the our audience is local, where attendees work or reside in Vail. * Based on registration. Estimated Results* 6 Town of Vail | CSE | 2/3/2016 •Lodging: •Estimated room nights booked due to event association: ~5 rooms •Location of lodging : Vail •Type of lodging – paid vs. unpaid (2nd home, family & friends): n/a •Nightly rate for lodging: $400/night •Number of people staying in the accommodation: •5 rooms, 1 person per room * Based on speaker hospitality. •Average spending: •Dining: ~ $200 •Shopping: ~ n/a •Other Activities: ~ n/a NPS (Net Promoter Score) 7 Town of Vail | CSE | 2/3/2016 Would you recommend this event to someone else? •On a scale from 1 to 10: n/a •NPS: n/a * Based on survey results. Estimated Return on Investment (ROI)* 8 Town of Vail | CSE | 2/3/2016 •Additional Town of Vail spending event generated: Tier IV. •Ratio of increased revenue to amount of funding received: n/a. •Sales tax revenue generated by event and accrued to Town of Vail including sales and lodging tax:** n/a * Based on survey results. ** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after the addition of a 1.4% local marketing district tax. For more information: http://www.vailgov.com/subpage.asp?dept_id=48 Vail Brand Compatibility The Premier International Mountain Resort Community 9 Town of Vail | CSE | 2/3/2016 The event met the standard of excellence by: •From the founding members of Vail to high school students, the Torch Awards honors those who have come before us and passes the torch to ignite our future •The Torch Awards honors community leaders who make a difference and inspire others through their leadership, perspective and ability to educate. •The event is professionally produced with stage, photography & video production and high quality catering. Event Strengths & Weaknesses 10 Town of Vail | CSE | 2/3/2016 •Exceeded expectations in these ways: •Support from our community to introduce a new learning event to Vail Valley. •Quality speakers and audience to ignite a high-level of engagement to create meaningful connections. •The Exchanges sparked reflective and critical thinking to honor the past and look towards the future. •Measures that could be taken for event improvement: •Expand marketing efforts. •Attendee surveys filled out at event for feedback. •For repeat event, comparison to past years: n/a Community Contribution 11 Town of Vail | CSE | 2/3/2016 •Describe how the event impacted Vail’s sense of community: •The Torch Awards galvanized connections between local businesses & organizations, educational institutions and government entities: •Real estate, financial institutes, design, education, print, restaurant , professional guiding, technology •Distinguished community leaders and up-and-coming leaders engaged & connected to share their perspectives. Topline Marketing Efforts 12 Town of Vail | CSE | 2/3/2016 •Vail Daily Ads •Online media •Partnerships Potential for Growth & Sponsorships/Media Exposure 13 Town of Vail | CSE | 9/2/2015 •The current audience is from the Vail Valley. There is potential to increase awareness of the event in the Vail Valley through general brand awareness. •Sponsorship opportunities from local businesses & institutions to support awards winners. •Increased media exposure through expanded co-branding efforts to increase reach. Sustainability Efforts 14 Town of Vail | CSE | 2/3/2016 •What measures were taken at your event to support the environmentally-friendly goals of the Town of Vail? •The Torch Awards is an Actively Green Event and designed to meet the sustainability standards of Walking Mountain Science Center. •Divert. Printed materials are 100% post-consumer waste. •Recycle. Recycling discarded materials. •Reduce. Minimize printing. •Reuse & Repurpose. Use materials, signage and supplies that are suited for multiple events. •Be Conscious. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 15 Town of Vail | CSE | 2/3/2016 •Total event budget: See attached. •CSE Funds: $6,000 •Profit and Loss: See attached. •Funding Utilization: Video production. •Sponsorship: Vail Daily, Pink Monkey, the Lodge at Vail •Cash sponsorship: None. * Event producer to attach detailed budget for recap Additional Information 16 Town of Vail | CSE | 2/3/2015 •Provide detailed budget in complete PDF please •Provide ROI explanation in complete PDF please Additional documents attached to presentation: PROFIT & LOSS STATEMENT 2nd Annual Torch Awards | 11 December 2015 2015 INCOME Grants 6,000.00$              Individual Ticket 7,000.00$              Table Sponsor 17,500.00$            Donations 38,800.00$            TOTAL FEES 51,800.00$            EXPENSES Venue 24,900.00$            Event Design 1,100.00$              Printer 1,400.00$              Attendee Hospitality 1,800.00$              Speaker Hospitality 8,000.00$              Photography 2,000.00$              Video Production 8,000.00$              AV Equipment 2,000.00$              Community Scholarships 6,000.00$              Marketing  Fees 2,000.00$              Design Fees 2,000.00$              Print Media 1,500.00$              Online Media 400.00$                  TOTAL PROGRAM COST 60,700.00$            NET SURPLUS/DEFICIT (8,900.00)$            (Total Income minus Total Expenses)