HomeMy WebLinkAbout8. Event Liasion Update 02-03-2016Event Liaison Update
Upcoming Events
1 Town of Vail | CSE | 2/3/16
CarniVail Feb 6-9
Burton USO Championship Feb 29-March 5
Taste of Vail March 30- April 2
Pink Vail April 2
Vail Film Festival April 7-10
Spring Back to Vail April 10
Vail Whitewater Race Series May 10, 17, 24, 31 & June 7
Go Pro Mountain Games June 9 - 12
Winter Family Program: Jan 24-28
Vail Veterans
2 Town of Vail | CSE | 2/3/16
Category: EE
Funded: $18K
Days out: Jan 24-28//
March 6-11
Highlights:
•TOV is mentioned as a sponsor at Vail Veterans Program events
•Two live interviews at Vail Veterans Program events with TV8
•TOV is recognized in a half-page Vail Daily and Vail Weekly newspaper ad
•Public Service announcements recognizing Town of Vail on radio (KSKE)
•One interview on TV8 prior to the start of 2016 Vail Veterans Program events
•Vail Daily newspaper article written by Randy Wyrick with a focus on Vail community and the Town of
Vail’s community outreach and support for wounded warriors and their families
•Hyperlink on Vail Veterans Program’s website
•Social media posts on Facebook, Twitter, and Instagram tagging TOV
•TOV banner placed at Golden Peak base area near Chair 6 on the following dates:
January 24 – 28, 2016 and March 6 – 11, 2016
CarniVail: Feb 6-9
Highline
2 Town of Vail | CSE | 2/3/16
Category: CRC
Funded: $20K
Days out: 3
Highlights:
Vail Fat Tuesday Parade and Bud Light Street Party:
•Community Outreach: 12-15 groups in the parade
CarniVail Court:
•Voting is taking place at vaildaily.com/carnivail and runs
through FAT TUESDAY
•Vail Daily is supporting this effort through community ads, editorial spotlights
•The Kings/Queens offer a fun element with social postings, exposure and
excitement for the return of the Fat Tuesday Parade and Bud Light Street
Party
Marketing and Outreach:
•Early Vail Daily and Radio Advertising
•2,500+ rack cards - 1/19/16
•CarniVail posters - distributed throughout the Vail Valley 1/15/16
•Concierge Blast - 1/14/16 and scheduled for 2/2/16
Burton USO: Feb 29-March 5
Highline
4 Town of Vail | CSE | 2/3/16
Category: Council
Funded: $400K
Days out: 26
Highlights:
•Early Radio Advertising/
Grassroots marketing
•7,500+ rack cards
•1,000+ BUSO posters - Vail Valley,
Summit, Roaring Fork Valley
•Event e-blast (10,000+) sent in
January
•LIVE Webcast 3.2-3.5
BurtonUSOpen.com
•LIVE TV Broadcast 3.4-5 FS2
•BurtonUSOpen.com
•#BurtonUSOpen
Taste of Vail: March 30-April 2
Taste of Vail Inc.
5 Town of Vail | CSE | 2/3/16
Category: CRC
Funded: $30K
Days out: 56
Highlights:
•Early advertising
•5280 Magazine coverage
•PR – Kristin Yantis
•Eblasts 3x week
•Consistent branding
•Diverse events/
seminars
•Great sponsors
•TOV - premier
Pink Vail: April 2, 2016
Ski Snowboard Club Vail
6 Town of Vail | CSE | 2/3/16
Category: CRC
Funded: $10K
Days out: 58
Attendees:
•2012: year 1 - 700
•2013: year 2 –1,320 (+47% YoY )
•2014: year 3 – 1625 (+23% YoY)
•2015: year 4 – 2424 (+33% YoY)
Highlights:
•Strong brand
•Great participant tool kit
•New sponsors: Supergoop! &
Zeal Optics goggles
•Ads/media coverage
Vail Film Festival: April 7-10
Colorado Film Institute
7 Town of Vail | CSE | 2/3/16
Category: CRC
Funded: $45K
Days out: 63
Highlights:
•Preview films - Cinebistro
•Commissioned Colorado painter to paint this year's poster,
ready in mid Feb.
•Confirmed Sponsors
•Audi
•Virgin America
•Lagunitas beer
•Comcast
•Rocky Mountain PBS
•Hong Kong Trade Office
•Screen Actors Guild
•Colorado Office of Film & TV
•Festival Video Showing:
•CME monitors at EGE
•CineBistro (80x week until
April)
•The Speakeasy Movie Theater
in Breck
•Rocky Mountain PBS – March
•Comcast Colorado - March