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Home My WebLink AboutVail Taxable Sales Report thru 2014-10-31Destination: Vail Report Period: Taxable sales through October 2014 a) Vail Village/Lionshead Combined Performance Taxable sales May - Oct 14 Taxable sales May - Oct 13 % Difference $29,659,750 $26,660,025 11.3% $43,572,725 $41,240,475 5.7% $33,787,000 $29,721,500 13.7% $107,019,475 $97,622,000 9.6% b) Retail Segment Performance, by Neighborhood Taxable sales May - Oct 14 Taxable sales May - Oct 13 % Difference $23,408,450 $20,869,150 12.2% $6,251,300 $5,790,875 8.0% $29,659,750 $26,660,025 11.3% c) Restaurant Segment Performance, by Neighborhood Taxable sales May - Oct 14 Taxable sales May - Oct 13 % Difference $34,100,500 $32,117,650 6.2% $9,472,225 $9,122,825 3.8% $43,572,725 $41,240,475 5.7% d) Lodging Segment Performance, by Neighborhood Taxable sales May - Oct 14 Taxable sales May - Oct 13 % Difference $20,996,250 $18,723,200 12.1% $12,790,750 $10,998,300 16.3% $33,787,000 $29,721,500 13.7%Lodging Sales in Vail Village + Lionshead DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and January (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2015 DestiMetrics. All Rights Reserved 1 Town of Vail All-Store Monthly Report SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Winter 2013/14 and Summer 2014 Taxable Sales Retail, Restaurant and Lodging Segments + Aggregate 12.0%14.0%13.3% 6.3% -1.8% 36.7% 10.0%10.5% 16.0% 9.4% 14.3% 6.5% 9.7%11.3% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Win t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 1b: Retail Sales -VV + LH: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 4.3% 9.9%10.4% 4.2% -3.9% 18.9% 5.9% 2.1% 8.4%7.9%6.7% 0.6% 2.8% 5.7% -10% -5% 0% 5% 10% 15% 20% 25% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 1c: Restaurant Sales -VV + LH: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 3.3% 20.7% 8.4% 4.3%6.8% 31.0% 12.4% 17.2% 28.9% 15.4% 19.6% 5.7% -20.9% 13.7% -30% -20% -10% 0% 10% 20% 30% 40% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 1d: Lodging Sales -VV + LH: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 6.4% 15.7% 10.3% 4.8% 1.4% 28.1% 9.9%8.4% 16.5% 10.7% 12.8% 3.7% -3.0% 9.6% -5% 0% 5% 10% 15% 20% 25% 30% $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 Sales thru YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 2 Town of Vail All-Store Monthly Report SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Winter 2013/14 and Summer 2014 Taxable Sales Vail Village, Lionshead and VV/LH Combined 0.7%3.3% 7.7%6.2% 0.0% 41.8% 6.3% -9.4% 5.2% 10.2% 21.9% -8.6% -1.0% 8.0% -20% -10% 0% 10% 20% 30% 40% 50% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Win t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 2c: Lionshead Retail Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 12.0%14.0%13.3% 6.3% -1.8% 36.7% 10.0%10.5% 16.0% 9.4% 14.3% 6.5% 9.7%11.3% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 2a: VV + LH Retail Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 17.8%18.2% 15.8% 6.4% -2.6% 34.7% 11.6% 15.6% 19.4% 9.2% 12.2%10.5% 12.6%12.2% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Win t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 2b: Vail Village Retail Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 3 Town of Vail All-Store Monthly Report SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Winter 2013/14 and Summer 2014 Taxable Sales Vail Village, Lionshead and VV/LH Combined 6.7%7.2% 10.0% 6.6% -9.6% 1.9%2.9% -3.4% 15.1% 23.5% 6.2% -17.3% -27.2% 3.8% -30% -20% -10% 0% 10% 20% 30% $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Win t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 3c: Lionshead Restaurant Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 4.3% 9.9%10.4% 4.2% -3.9% 18.9% 5.9% 2.1% 8.4%7.9%6.7% 0.6% 2.8% 5.7% -10% -5% 0% 5% 10% 15% 20% 25% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 3a: VV + LH Restaurant Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 3.5% 10.6%10.4% 3.5% -2.4% 24.6% 6.7% 3.9% 6.4% 3.9% 6.8%6.8% 11.5% 6.2% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Win t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 3b: Vail Village Restaurant Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 4 Town of Vail All-Store Monthly Report SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Winter 2013/14 and Summer 2014 Taxable Sales Vail Village, Lionshead and VV/LH Combined 10.6% 24.0% 11.0%10.9%8.4% 26.2% 14.6% 5.0% 29.4% 12.9% 27.0% 14.0% -13.8% 16.3% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 4c: Lionshead Lodging Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance 3.3% 20.7% 8.4% 4.3%6.8% 31.0% 12.4% 17.2% 28.9% 15.4% 19.6% 5.7% -20.9% 13.7% -30% -20% -10% 0% 10% 20% 30% 40% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 4a: VV + LH Lodging Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance -0.5% 18.2% 6.6% -0.2% 5.8% 34.3% 10.9% 26.4%28.6% 16.9%15.6% 1.4% -24.7% 12.1% -30% -20% -10% 0% 10% 20% 30% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 No v - 1 3 De c - 1 3 Ja n - 1 4 Fe b - 1 4 Ma r - 1 4 Ap r - 1 4 Wi n t e r T t l Ma y - 1 4 Ju n - 1 4 Ju l - 1 4 Au g - 1 4 Se p - 1 4 Oc t - 1 4 Su m m e r T t l Chart 4b: Vail Village Lodging Sales: Winter 2013/14 and Summer 2014 Sales thru Oct-14 Sales thru Oct-13 YOY % Variance Copyright (c) 2015 DestiMetrics. All Rights Reserved 5 Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT October 2009 - October 2014 Taxable Sales Vail Village, Lionshead and VV/LH Combined $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Chart 5a: VV + LH 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2015 DestiMetrics. All Rights Reserved 6 Town of Vail Total Taxable Sales Destination Comparative Seasonal Report SECTION 6 - VAIL TAXABLE SALES vs INDIVIDUAL COMPETITIVE DESTINATIONS - AGGREGATE Summer 2007 to 2014 and Winter 2006/07 to 2013/14 Absolute Values and Indexing -20% -10% 0% 10% 20% 30% 40% 50% Summer 2007 Summer 08 vs 07 Summer 09 vs 07 Summer 10 vs 07 Summer 11 vs 07 Summer 12 vs 07 Summer 13 vs 07 Summer 14 vs 07 % V a r i a n c e v s S u m m e r 2 0 0 7 B e n c h m a r k Chart 6b: All Vail and Competitive Destinations taxable summer sales indexed to 2007 Summer 2007 -2014 vs Summer 2007 Benchmark VAIL Summer Index Aspen Summer Index Breckenridge Summer Index Steamboat Springs $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 $450,000,000 Summer 07Summer 08Summer 09Summer 10Summer 11Summer 12Summer 13Summer 14 Winter 06/07 Winter 07/08 Winter 08/09 Winter 09/10 Winter 10/11 Winter 11/12 Winter 12/13 Winter 13/14 To t a l S a l e s b y D e s t i n a t i o n & S e a s o n Chart 6a: All Vail total taxable sales versus Competitive Destination total taxable sales Seasonal Totals Summer 2007 to 2014 and Winter 2006/07 to 2013/14 VAIL Aggregate Aspen Aggregate Breckenridge Aggregate Steamboat Springs Aggregate W -20% -10% 0% 10% 20% 30% 40% 50% Winter 06/07 Winter 07/08 vs 06/07 Winter 08/09 vs 06/07 Winter 09/10 vs 06/07 Winter 10/11 vs 06/07 Winter 11/12 vs 06/07 Winter 12/13 vs 06/07 Winter 13/14 vs 06/07 % V a r i a n c e v s W i n t e r 2 0 0 6 / 0 7 B e n c h m a r k Chart 6c: All Vail and Competitive Destinations taxable winter sales indexed to 2006/07 Winter 2006/07 -2013/14 vs Winter 2006/07 Benchmark VAIL Winter Index Aspen Winter Index Breckenridge Winter Index Steamboat Springs Winter Index Copyright (c) 2015 DestiMetrics. 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