HomeMy WebLinkAboutVail Taxable Sales Report thru 2015-11-30Destination: Vail
Report Period: Taxable sales through November 2015
a) Vail Village/Lionshead Combined Performance
Taxable sales
Nov 15
Taxable sales
Nov 14
%
Difference
$4,927,450 $4,848,575 1.6%
$5,148,750 $4,853,400 6.1%
$4,477,025 $3,980,100 12.5%
$14,553,225 $13,682,075 6.4%
b) Retail Segment Performance, by Neighborhood
Taxable sales
Nov 15
Taxable sales
Nov 14
%
Difference
$3,606,325 $3,421,175 5.4%
$1,321,125 $1,427,400 -7.4%
$4,927,450 $4,848,575 1.6%
c) Restaurant Segment Performance, by Neighborhood
Taxable sales
Nov 15
Taxable sales
Nov 14
%
Difference
$3,884,525 $3,714,125 4.6%
$1,264,225 $1,139,275 11.0%
$5,148,750 $4,853,400 6.1%
d) Lodging Segment Performance, by Neighborhood
Taxable sales
Nov 15
Taxable sales
Nov 14
%
Difference
$2,829,300 $2,429,050 16.5%
$1,647,725 $1,551,050 6.2%
$4,477,025 $3,980,100 12.5%Lodging Sales in Vail Village + Lionshead
DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail
Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations
("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow:
FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead
neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and
in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are
derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available.
SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and January (data-dependent) and is an
expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information
both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the
Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from
Aspen, Breckenridge and Steamboat Springs.
TOWN OF VAIL TAXABLE SALES REPORT
Retail Sales in Vail Village + Lionshead
Lodging Sales in Vail Village + Lionshead
Restaurant Sales in Vail Village + Lionshead
Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead
Lodging Sales in Vail Village
Lodging Sales in Lionshead
Restaurant Sales in Vail Village + Lionshead
Restaurant Sales in Lionshead
Restaurant Sales in Vail Village
Retail Sales in Lionshead
Retail Sales in Vail Village
Retail Sales in Vail Village + Lionshead
Copyright (c) 2016 DestiMetrics. All Rights Reserved 1
Town of Vail All-Store Monthly Report
SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS
Summer 2015 and Winter 15/16 Taxable Sales
Retail, Restaurant and Lodging Segments + Aggregate
-0.8%
5.3%5.5%
-1.1%
16.7%
11.5%
5.9%
1.6%1.6%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
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Chart 1b: Retail Sales -VV + LH: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
3.3%
10.3%
5.6%
-0.3%
18.1%17.2%
8.4%
6.1%6.1%
-5%
0%
5%
10%
15%
20%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
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Chart 1c: Restaurant Sales -VV + LH: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
0.8%
10.8%
6.5%
4.1%
26.7%
18.4%
10.2%
12.5%12.5%
0%
5%
10%
15%
20%
25%
30%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
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Chart 1d: Lodging Sales -VV + LH: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
1.6%
9.2%
5.8%
0.9%
20.3%
15.9%
8.3%
6.4%6.4%
0%
5%
10%
15%
20%
25%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
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Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 Sales thru YOY % Variance
Copyright (c) 2016 DestiMetrics. All Rights Reserved 2
Town of Vail All-Store Monthly Report
SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD
Summer 2015 and Winter 15/16 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
15.9%16.9%
10.1%
-7.4%
30.5%
4.5%
9.8%
-7.4%-7.4%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
Ma
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Chart 2c: Lionshead Retail Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
-0.8%
5.3%5.5%
-1.1%
16.7%
11.5%
5.9%
1.6%1.6%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
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Chart 2a: VV + LH Retail Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
-4.1%
2.2%
4.2%
0.7%
13.7%13.2%
4.9%5.4%5.4%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
Ma
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Chart 2b: Vail Village Retail Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
Copyright (c) 2016 DestiMetrics. All Rights Reserved 3
Town of Vail All-Store Monthly Report
SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD
Summer 2015 and Winter 15/16 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
-15.0%
-8.2%-11.1%
-1.3%
19.4%
42.2%
2.3%
11.0%11.0%
-20%
-10%
0%
10%
20%
30%
40%
50%
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
Ma
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Chart 3c: Lionshead Restaurant Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
3.3%
10.3%
5.6%
-0.3%
18.1%17.2%
8.4%
6.1%6.1%
-5%
0%
5%
10%
15%
20%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
Ma
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Chart 3a: VV + LH Restaurant Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
8.7%
16.2%
11.2%
0.0%
17.8%
11.9%
10.2%
4.6%4.6%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Ma
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Chart 3b: Vail Village Restaurant Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
Copyright (c) 2016 DestiMetrics. All Rights Reserved 4
Town of Vail All-Store Monthly Report
SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD
Summer 2015 and Winter 15/16 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
9.6%
4.2%
8.5%
-0.9%
22.4%
20.1%
8.4%
6.2%6.2%
-5%
0%
5%
10%
15%
20%
25%
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
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Chart 4c: Lionshead Lodging Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
0.8%
10.8%
6.5%
4.1%
26.7%
18.4%
10.2%
12.5%12.5%
0%
5%
10%
15%
20%
25%
30%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Ma
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Chart 4a: VV + LH Lodging Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
-4.6%
15.3%
5.3%7.0%
29.3%
17.4%
11.3%
16.5%16.5%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Ma
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Chart 4b: Vail Village Lodging Sales: Summer 2015 and Winter 15/16
Sales thru Nov-15 Sales thru Nov-14 YOY % Variance
Copyright (c) 2016 DestiMetrics. All Rights Reserved 5