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HomeMy WebLinkAbout2. Event Liasion Update 03-02-2016 FinalEvent Liaison Update Upcoming Events 1 Town of Vail | CSE | 3/2/2016 Spring Back to Vail April 8-10 Vail Whitewater Race Series May 10, 17, 24, 31 & June 7 Go Pro Mountain Games June 9 - 12 Hot Summer Nights 6/14 - 7/26, 8/16, 8/23 King of the Mountain 6/17 - 6/19 Vail Farmers’ Market 6/19 - 10/2 Vail Arts Festival 6/24 - 6/26 Vail Family Fun Fest 6/25 - 8/8 Vail Lacrosse Shootout 6/25 - 7/3 Vail Jazz Festival 6/26 - 9/5 Spring Back to Vail: April 8-10 Vail Recreation District Town of Vail | CSE | 3/2/2016 Category: CRC Funded: $25K + $121,700 (concert, VFF, Retail) Days out: 39 Highlights: •Vail Daily - Half Page 4C: March 26, April 2, 3, 8 and 9 •Vail Weekly - Full Page 4C: Friday, April 1 •Westword - Junior Page 4C in ‘Best of’ Issue: Thursday, March 31 •Open Snow - Mentions in the Snow Report •Zoned Cable TV - :30 spot: March 21 through April 3 + 80 TRP’s •TV8 - :30 spot: March 21 through April 9 (F/Sa/Su) Good Morning Vail •Total Traffic and Weather Network Radio - :10 and :15 traffic and weather sponsorships on top Denver radio stations from March 21 through April 3 •Local Radio - :60 spots from March 21 through April 9 - KZYR and KKCH •Out of Home: Billboard - I-70 North Side, .7mi East of the Dumont Exit, East Facing - Posted March 28 through April 10 Vail Whitewater Race Series: May 10, 17, 24, 31 & June 7 Vail Recreation District Town of Vail | CSE | 3/2/2016 Category: CRC Funded: $6K Days out: 69 Highlights: •Local promotions/posters •Facebook •Print Advertising •Regional Websites •Grassroots/Event Co-promotions Go Pro Mountain Games: June 9-12 Vail Valley Foundation Town of Vail | CSE | 3/2/2016 Category: CRC Funded: $85K Days out: 98 Run •Superfeet Spring Run-Off •Superfeet Aprés 5K •Vail Pass Kicker Half Marathon Bike •ENDURO! •Thursday, June 9 - Eagle, CO Yoga •@yogagirl – Rachel Brathen •June 10- June 11 - Ford Park Disc •Mountain Masters Disc Golf •Highlights/Tactics: •Event Spectators: Maintain record spectator base. •Registered Athletes: Grow athlete registration numbers and revenue. •Digital Video: Increase digital video and/or TV audience. •Tov Economic Impact: Increase economic impact to TOV. •Social Media: Implement year-round social media & email engagement plan. •Mktg/Pr: Increase total marketing & PR impressions and social media engagements.