HomeMy WebLinkAbout2. Event Liasion Update 03-02-2016 FinalEvent Liaison Update
Upcoming Events
1 Town of Vail | CSE | 3/2/2016
Spring Back to Vail April 8-10
Vail Whitewater Race Series May 10, 17, 24, 31 & June 7
Go Pro Mountain Games June 9 - 12
Hot Summer Nights 6/14 - 7/26, 8/16, 8/23
King of the Mountain 6/17 - 6/19
Vail Farmers’ Market 6/19 - 10/2
Vail Arts Festival 6/24 - 6/26
Vail Family Fun Fest 6/25 - 8/8
Vail Lacrosse Shootout 6/25 - 7/3
Vail Jazz Festival 6/26 - 9/5
Spring Back to Vail: April 8-10
Vail Recreation District
Town of Vail | CSE | 3/2/2016
Category: CRC
Funded: $25K + $121,700 (concert, VFF, Retail)
Days out: 39
Highlights:
•Vail Daily - Half Page 4C: March 26, April 2, 3, 8 and 9
•Vail Weekly - Full Page 4C: Friday, April 1
•Westword - Junior Page 4C in ‘Best of’ Issue: Thursday, March 31
•Open Snow - Mentions in the Snow Report
•Zoned Cable TV - :30 spot: March 21 through April 3 + 80 TRP’s
•TV8 - :30 spot: March 21 through April 9 (F/Sa/Su) Good Morning Vail
•Total Traffic and Weather Network Radio - :10 and :15 traffic and weather
sponsorships on top Denver radio stations from March 21 through April 3
•Local Radio - :60 spots from March 21 through April 9 - KZYR and KKCH
•Out of Home: Billboard - I-70 North Side, .7mi East of the Dumont Exit, East Facing
- Posted March 28 through April 10
Vail Whitewater Race Series: May 10, 17, 24, 31 & June 7
Vail Recreation District
Town of Vail | CSE | 3/2/2016
Category: CRC
Funded: $6K
Days out: 69
Highlights:
•Local promotions/posters
•Facebook
•Print Advertising
•Regional Websites
•Grassroots/Event Co-promotions
Go Pro Mountain Games: June 9-12
Vail Valley Foundation
Town of Vail | CSE | 3/2/2016
Category: CRC
Funded: $85K
Days out: 98
Run
•Superfeet Spring Run-Off
•Superfeet Aprés 5K
•Vail Pass Kicker Half Marathon
Bike
•ENDURO!
•Thursday, June 9 - Eagle, CO
Yoga
•@yogagirl – Rachel Brathen
•June 10- June 11 - Ford Park
Disc
•Mountain Masters Disc Golf
•Highlights/Tactics:
•Event Spectators: Maintain record spectator base.
•Registered Athletes: Grow athlete registration numbers and
revenue.
•Digital Video: Increase digital video and/or TV audience.
•Tov Economic Impact: Increase economic impact to TOV.
•Social Media: Implement year-round social media & email
engagement plan.
•Mktg/Pr: Increase total marketing & PR impressions and social
media engagements.