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Home My WebLink About3.b. Event Recap Big Beers and Barleywines Festival 2016Big Beers, Belgians & Barleywines Festival March 2, 2016 Big Beers, Belgians & Barleywines Festival January 7 – 9, 2016 Office: 970.977.0100 Mobile: 970.977.0100 bigbeersfestival@hotmail.com 2 Town of Vail | CSE | 3/2/2016 Attendance Estimate 3 Town of Vail | CSE | 3/2/2016 •How would you impact attendance next year? The attendance is maxed out for our current location, which will not be available next year. We will need to shrink our largest event in order to find a location for it. To increase the size of the overall weekend, we need to add additional events on additional days. First, however, we need to find a home for 2017. Visitor Type 4 Town of Vail | CSE | 3/2/2016 •Was this the visitor type split you expected? Yes •Why or why not? Please explain. This is the traditional split for our event. The full-time resident number continues to increase, which is nice to see. •What steps would you take to optimize visitor mix? We will continue to market locally & (inter)nationally, but I think it’s pretty optimal now. Overall Visitor Profile 5 Town of Vail | CSE | 3/2/2016 •Who was your anticipated target demographic? This is it. •Did you reach your target demographic? Yes. •Why or why not? By the nature of the location and the level of the event experience ($ + culinary awareness), we reach these people. •What would you change to reach that audience next year? We will continue to reach out for more national and international guests as well. Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only Only 6 Town of Vail | CSE | 3/2/2016 •What measures did you take to incentivize attendees to book lodging in the Town of Vail? All of our sponsored lodging was in the Town of Vail & advertised on our website. Role/Importance of Event in Intent to Visit Vail 7 Town of Vail | CSE | 3/2/2016 •What actions did you take this year to generate the number of overnight guests? Adding the additional event on Thursday night has increased the overnight length of stay. •How would you increase the number of overnight Vail guests coming for the event next year? Locate additional lodging at these rates. NPS (Net Promoter Score)/Likelihood to Recommend 8 Town of Vail | CSE | 3/2/2016 •Do you think the NPS scores reflect the attendee event experience? Yes, although based on the comments I would say it might be actually higher. •What steps would you take to improve the NPS scores for your event next year? Find a comparable location so that we can hold the event. Estimated Return on Investment (ROI) & Attendee Expenditures 9 Town of Vail | CSE | 3/2/2016 •What did your event do to encourage spending in Vail? Many of our 115 breweries and importers schedule promotions & events throughout Lionshead, Vail Village and West Vail. A lot of our guests attend. Vail Brand Compatibility The Premier International Mountain Resort Community 10 Town of Vail | CSE | 3/2/2016 The event met the standard of excellence by: •Big Beers, Belgians & Barleywines Festival brand recognition as the ski and snowboard destination for the elite among the craft beer industry - and their fans - annually. •Big Beers Festival net promoter score for 2014 was 79, with 81% of respondents Extremely Likely (9 or 10 out of 10) to recommend the event to friends or family members. The 2016 NPS was 87. •The variety and high quality of events scheduled throughout the weekend provide education for the individual’s palate and exposure to culinary arts, not limited to brewing alone. •The schedule of events is not limited to a single venue and provides ample opportunity to explore & patronize Vail Village/Lionshead and enjoy Vail Mountain. •The Big Beers Festival features international products, touts international industry history & culture, and frequently hosts international guests. Event Strengths & Weaknesses 11 Town of Vail | CSE | 3/2/2016 •Exceeded expectations in these ways: •Increased attendance to 1675 for Commercial Tasting with zero security issues. •Improved brewer check-in and increased exit efficiency for both attendees and participants. •Changed the third dining event to a late afternoon Small Plates & Craft Beer Pairing at Terra Bistro, therefore offering a different price point for the guest and reducing confusion between dining options. •The split sessions for the Homebrew Competition Judging were a huge improvement over the previous single session. •Increased space for coat check was very helpful. •Measures that could be taken for event improvement: •Parking will always be an area that can use improvement. •This year the # of bathrooms, although the same as last year, did not seem to be sufficient. •For repeat event, comparison to past years: •We continue to refine and tweak our operational systems, usually with success. Our brewer check-in is still not streamlined, so we will continue to work on that regardless of location. Community Contribution 12 Town of Vail | CSE | 3/2/2016 •Describe how the event impacted Vail’s sense of community: •Big Beers banners brought heightened awareness of the event all week in Lionshead and Vail Village. •Big Beers participants set up promotions throughout Vail, Lionshead, & West Vail at Mountain Standard, Tavern on the Square, Vail Ale House, & Bol to name a few. •Big Beers tickets were on sale at Alpine Wine & Spirits and West Vail Liquormart with many people from out of town reserving tickets by phone and making them a destination upon arrival. •Big Beers posters and information were available locally at host hotels, on TV8, AMT and KZYR radio stations, and in the Vail Daily extensively. •Town of Vail transportation and the Vail Cascade shuttle were used extensively. •Vail Valley Charitable Fund as the beneficiary raises awareness as well, especially community-wide Topline Marketing Efforts 13 Town of Vail | CSE | 3/2/2016 •Big Beers website •Internet articles/blogs/media exposure •Advertising with Westword •Social media activity •Facebook/Twitter •Printed articles/ads/media exposure •All About Beer Magazine •Vail Daily •Brew Your Own Magazine •Television & radio exposure •Posters locally & at breweries •Event calendars: Colorado, Town of Vail, Breweries, Brewers Assn, American Homebrewers Assn, Magazines (DRAFT, All About Beer, Zymurgy, The New Brewer, Encompass, Brew Your Own, etc.) Potential for Growth & Sponsorships/Media Exposure 14 Town of Vail | CSE | 3/2/2016 •Event growth will be focused on increased financial strength rather than increased attendance, as space is currently maxed out. •Specific weekend events other than the Commercial Tasting will be reviewed for strength and improvement, then improved or replaced. •Auxiliary events continue to be added organically by breweries and event sponsors outside of the weekend festival schedule. •Industry sponsorships have increased substantially. Increased sponsorship efforts, and potentially increasing the sponsorship rates, will be beneficial. •Efforts to attract a lifestyle sponsor(s) will continue to be initiated. •Efforts to increase mainstream media exposure will also be initiated. Sustainability Efforts 15 Town of Vail | CSE | 3/2/2016 •What measures were taken at your event to support the environmentally- friendly goals of the Town of Vail? •The Vail Cascade’s Destination Earth program provides the ability for the Big Beers Festival to sort and recycle all glass, plastics, cans, cardboard, and paper throughout event weekend. •Big Beers Festival has purchased glassware to be used for seminars, dinners, and other events rather than plastic wherever possible. •When presenters, notably the Brewers Association, bring their own plastic glasses, they are extremely conscious about being recyclable or compostable. •The brewing industry as a whole has very high standards set for its members and educates proactively about being 100% sustainable. Cans are replacing glass at an increasing rate, and environmental responsibility is one fundamental reason The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 16 Town of Vail | CSE | 3/2/2016 •Total event budget: $105,000.00 •CSE funds: $10,000.00 •Profit and loss: ($343.55) •Funding utilization: Expansion operational supplies, such as additional trash cans for ice and secure wireless network for media/retail, and Marketing growth. •In-kind sponsorship: $1100 + lodging discounts, radio and television interviews/announcements, Vail Daily ad, Avon Bakery bread, All About Beer Magazine ad, Brew Your Own Magazine ads, etc. •Cash sponsorship: $26,500.00 * Event producer to attach detailed budget for recap Additional Information/Appendix 17 Town of Vail | CSE | 3/2/2016 •2016 Media Samples: •Draft Magazine: 101 Beer Experiences - Drink in Winter http://draftmag.com/101-beer-experiences-drink-in-winter/ •Jonathan Shikes, Westword http://www.westword.com/restaurants/five-breweries-to-watch-from-vails-big-beers- fest-7534443 •Denny Conn & Drew Beechum, Experimental Brewing http://www.experimentalbrew.com/ (podcast #6 - about 16 minutes in) •Dan Rabin, Celebrator News http://www.fricke-parks.com/Emags/CBN_Feb_Mar_16/#/8/ •Tristan Chan & Team, PorchDrinking.com http://www.porchdrinking.com/articles/2016/01/12/2016-vail-big-beers/ •Spoiled Beer Brat Productions: https://www.youtube.com/watch?v=GzMMBdt9yBM •Brittany Werges, 303 Magazine (this really is 2016) http://303magazine.com/2016/01/highlights-from-the-2015-vail-big-beers-belgians-and- barely-wines/ Additional Information/Appendix 18 Town of Vail | CSE | 3/2/2016 Overnight visitor to the region Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail Seasonal resident of Vail Valley 0% 50% 100% P e r c e n t R e s p o n d i n g 86% 7%4%3%0% Visitor Type Annual Household Income Under $50k $50k-$100k $100-$150k $150k or more Age of respondent Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older Gender Male Female State/Country Colorado Illinois California Texas Kansas 11% 34% 21% 33% 0% 1% 31% 41% 18% 10% 1% 0% 75% 25% 82% 3% 2% 1% 1% Overall Visitor Profile 0K 10K 20K 30K 40K 50K A t t e n d e e -D a y s 3.2K Attendance Estimate Are you staying:In paid lodging Vacation home/timeshare With friends/family Other How many people are staying in your accommodations unit? Myself only 2 3 4 5 6 or more Nights in the area this trip 1 2 3 - 5 6 - 8 9 - 14 15 or more Where are your lodging accommodations located? Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 88% 4% 7% 2% 9% 35% 11% 13% 9% 22% 8% 35% 54% 2% 0% 0% 88% 1% 6% 1% 1% 3% 2% Nightly Rate (if Paid) Average: $342 Median: $275 Overnight Visitor Profile 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40% 60% 80% 100% P e r c e n t R e s p o n d i n g 1%1%0%0%0%4%1%2%7%9% 72% Importance of Event in Decision to Visit Vail Today Promoter Passive Detractor NPS 10% 20% 30% 40% 50% 60% 70% 80% 90% P e r c e n t R e s p o n d i n g [0 =N o t a t a l l l i k e l y ,1 0 =E x t r e m e l y l i k e l y ] 88% 11% 1% 87% Likelihood of Recommending Event to a Friend or Family Member Total amount you will spend today and tonight Lodging Restaurants/Bars/ Prepared Food Vendors Admission fees Recreation Other items, excluding lodging Shopping $0 $100 $200 $300 E c o n o m i c I m p a c t p e r A t t e n d e e -D ..$340 $91 $83 $66 $49 $29 $21 Direct Economic Impact to TOV per Attendee-Day 2015 Event funding Direct economic impact to TOV Economic impact payback ratio $107.68 $1,076,772.95 $10,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics 2016 Event Visitor Summary: Vail Big Beers, Belgians & Barleywines Festival, January 7-9 Survey technique: Post-trip web. Overall sample size: 228. (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 16. Overnight only Average Overall Overnight visitor Day visitor Seasonal resident of Vail Valley Full-time downvalley resident 6.6 8.0 8.8 9.4 9.1Overall 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Income Event Income Brewmasters' Dinners Deposit 11/05/2015 Wirth - Friday dinner 216.00 Deposit 12/01/2015 BYO Ring - Dinner 108.00 Deposit 01/11/2016 Curler, Rubesne, Moore, Beaver Liquors 1,060.00 Check 01/16/2016 1245 Coronado Brewing Co.Refund 3 resold dinner tickets -324.00 Deposit 01/28/2016 Microstar Dinners 648.00 Total Brewmasters' Dinners 1,708.00 Commercial Tasting Tickets Check 10/06/2015 1156 Coronado Brewing Co.Refund ticket purchase for brewer -210.00 Check 11/09/2015 1168 Rachel Parrot Refund Comm Tasting ticket -70.00 Check 12/22/2015 1177 Carrie Knose Refund ticket to brewery on wait list rate -40.00 Check 01/10/2016 1243 Walt Chleva Refund volunteer for ticket -70.00 Deposit 01/22/2016 Comm Tasting Tickets - Wine or Wort 140.00 Deposit 01/22/2016 Comm Tasting Tickets - Beaver Liquors 770.00 Deposit 01/22/2016 Kolwicz tickets 210.00 Deposit 01/22/2016 Gates Tickets 210.00 Deposit 02/08/2016 Wine or Wort tickets 140.00 Total Commercial Tasting Tickets 1,080.00 Homebrew Competition Deposit 01/22/2016 Entry Fees 529.00 Total Homebrew Competition 529.00 Event Income - Other Deposit 08/20/2015 PayPal Transfer 417.84 Deposit 11/12/2015 Etix Pre-event Payment 5,000.00 12/31/2015 PayPal Country Malt Group Sponsorship -500.00 Deposit 12/09/2015 PayPal Online purchases 2,200.00 Deposit 01/13/2016 Etix Online Purchases 55,353.50 Deposit 01/15/2016 PayPal Online Purchases 3,420.00 Deposit 01/19/2016 Event Cash Income - Brewers/Volunteers 4,320.00 Deposit 02/10/2016 PayPal Online Purchases 1,200.00 Total Event Income - Other 71,411.34 Total Event Income 74,728.34 Retail Sales Deposit 01/11/2016 Square, Inc + Volunteer & Brewer pmts 2,042.10 Deposit 01/25/2016 Cash Sales 924.33 Total Retail Sales 2,966.43 Sponsorship Deposit 08/18/2015 2016 Feshcraft 350.00 Deposit 09/09/2015 2016 BSG Craft Brewing 1,750.00 Deposit 09/09/2015 2016 CraftBeer.com 1,000.00 Slifer, Smith & Frampton Sponsorship to VVCF 2,000.00 Deposit 11/05/2015 YCH Hops 2,000.00 Page 1 of 8 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Deposit 11/05/2015 The Barrel (1/2 Signature Sponsorship)1,000.00 Deposit 12/01/2015 BYO Cash Portion 650.00 Deposit 12/01/2015 Renewal by Anderson 500.00 Deposit 12/01/2015 Five Star Chemical Co.250.00 Deposit 12/14/2015 White Labs 2,000.00 12/31/2015 by PayPal Country Malt Group 500.00 General Journal 01/07/2016 BYO Sponsor Adverising portion of sponsorship 600.00 General Journal 01/07/2016 AAB Sponsor AAB Magazine Sponsorship - Ad portion 500.00 Deposit 01/22/2016 Craft Beer & Brewing 2,000.00 Deposit 01/28/2016 Microstar 1,000.00 Deposit 02/08/2016 Mueller & Assoc (other half of signature sponsorship)1,000.00 Deposit 02/10/2016 Town of Vail 10,000.00 Deposit 02/10/2016 Briess Malting Co.500.00 Total Sponsorship 27,600.00 Total Income 105,294.77 Gross Profit 105,294.77 Expense Bank Fees Check 08/10/2015 1209 Laura Lodge Sec of State 10.00 Check 08/10/2015 1209 Laura Lodge PayPal 30.00 Check 09/10/2015 1155 Laura Lodge PayPal 30.00 Check 10/08/2015 1159 Laura Lodge PayPal 30.00 Check 11/07/2015 1166 Laura Lodge PayPal 30.00 Check 12/09/2015 1175 Laura Lodge PayPal 30.00 Check 01/10/2016 1180 Laura Lodge PayPal 30.00 Check 02/10/2016 1257 Laura Lodge PayPal 30.00 Total Bank Fees 220.00 Donation Check 08/10/2015 1209 Laura Lodge MS Ride - Josh Breckel 100.00 Total Donation 100.00 Dues & Subscriptions Check 08/10/2015 1209 Laura Lodge CLE Office subscription 6.99 Check 09/08/2015 1152 Brewers Association Membership 195.00 Check 09/10/2015 1155 Laura Lodge CLE Office subscription 6.99 Check 10/08/2015 1159 Laura Lodge CLE Office subscription 6.99 Check 11/07/2015 1161 American Homebrewers Association 1 year 38.00 Check 11/07/2015 1162 Imbibe 1 year 20.00 Check 11/07/2015 1166 Laura Lodge Microsoft Office CLE 6.99 Check 11/29/2015 1170 American Homebrewers Association Duplicate payment 43.00 Check 12/09/2015 1175 Laura Lodge Office subscription CLE 6.99 Check 01/03/2016 1179 All about Beer Magazine 24.95 Check 01/10/2016 1180 Laura Lodge Microsoft Office CLE 6.99 Check 02/10/2016 1257 Laura Lodge Microsoft Office CLE 6.99 Total Dues & Subscriptions 369.88 Page 2 of 8 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Event Expenses Brewers Reception Check 02/11/2016 1258 Vail Cascade Resort & Spa Brewers Reception 1,749.98 Total Brewers Reception 1,749.98 Brewmasters Dinners Expenses Check 12/09/2015 1175 Laura Lodge Avery tasting bread 4.96 Check 01/10/2016 1180 Laura Lodge Bread for Terra Tasting 3.72 Check 02/05/2016 1254 Terra Bistro Small Plates Pairing 2,696.40 Check 02/11/2016 1258 Vail Cascade Resort & Spa Calibration Dinner 9,756.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa Trad Brewmasters Dinner 9,658.44 Check 02/11/2016 1258 Vail Cascade Resort & Spa Calibration Dinner Media Comps -487.80 Check 02/11/2016 1258 Vail Cascade Resort & Spa Trad Brewmasters Dinner Media Comps -487.80 Total Brewmasters Dinners Expenses 21,143.92 Commercial Tasting Expenses Food Coupons Check 02/11/2016 1258 Vail Cascade Resort & Spa Food vouchers for 1750 people 8,749.91 375.00$ Increase Total Food Coupons 8,749.91 Glasses Check 01/10/2016 1180 Laura Lodge Event glassware/Grandstand 2,863.72 Check 02/10/2016 1257 Laura Lodge Grandstand credit -108.35 Total Glasses 2,755.37 Programs Check 02/10/2016 1257 Laura Lodge Event Programs 1,154.04 Total Programs 1,154.04 Tickets - Paper Check 01/10/2016 1180 Laura Lodge Copy Copy - printed tickets 32.85 Total Tickets - Paper 32.85 Commercial Tasting Expenses - Other Check 01/10/2016 1180 Laura Lodge Plastic Floor covering/Amazon 165.76 Check 01/16/2016 1244 Taste of Vail Taste of Vail Gold Poles 150.00 Check 01/16/2016 1249 Bill Lodge Duct Tape 35.00 Check 02/10/2016 1257 Laura Lodge CM Bread 77.48 Total Commercial Tasting Expenses - Other 428.24 Total Commercial Tasting Expenses 13,120.41 Event Misc Expense Check 12/09/2015 1175 Laura Lodge Illustration Board/Amazon 32.80 Check 01/16/2016 1247 Old Gypsum Printer (OG Printer)Printing of posters 386.64 386.64$ Printer broke Check 02/10/2016 1257 Laura Lodge Sponsorship tickets postage 17.25 Check 02/10/2016 1257 Laura Lodge Sponsorship Tickets mailing 11.50 Check 02/10/2016 1257 Laura Lodge Ale House Shuttle - Sat 1,080.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa Dinner for tear down team 101.01 Page 3 of 8 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Total Event Misc Expense 1,629.20 Event Office Supplies Check 12/09/2015 1175 Laura Lodge Nametag Paper/Office Depot 39.33 Check 12/09/2015 1175 Laura Lodge Laminating Sheets/Office Depot 73.67 Check 12/09/2015 1175 Laura Lodge Railroad Bd for Brewery Signs/Office Depot 91.00 Check 12/09/2015 1175 Laura Lodge Illustrator Board/Event Signs/Amazon 48.84 Check 12/09/2015 1175 Laura Lodge Illustration Board/Amazon 32.80 Check 02/10/2016 1257 Laura Lodge Illustrator Board/Amazon 97.08 Total Event Office Supplies 382.72 Homebrew Competition Check 08/10/2015 1209 Laura Lodge 2016 Homebrew Competition Registration 30.00 Check 12/09/2015 1175 Laura Lodge AHA Medals/Hermann Werks 212.80 Check 12/12/2015 1176 Donna Geithman Competition Supplies 151.43 Check 01/10/2016 1180 Laura Lodge Homebrew Comp Cups/Amazon 51.75 Check 01/10/2016 1180 Laura Lodge Homebrew Comp Cups/Amazon 51.75 Check 01/10/2016 1180 Laura Lodge Lunch for sorting volunteers 436.36 Check 01/16/2016 1246 Donna Geithman Competition Expenses 151.76 Check 02/10/2016 1257 Laura Lodge Bottle Stoppers/Wine or Wort 30.00 Check 02/10/2016 1257 Laura Lodge Homebrew Judges Packets/Postage 168.36 Check 02/10/2016 1257 Laura Lodge Extra BOS Medals/Hermann Werks 13.60 Check 02/11/2016 1258 Vail Cascade Resort & Spa Deli Tray for Homebrew comp 679.99 500.00$ Increase Total Homebrew Competition 1,977.80 Lodging Brewer/Presenter Lodging Check 01/10/2016 1180 Laura Lodge Conn/CME/ Travel DIA round trip 174.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa Presenter Lodging 6,140.13 Total Brewer/Presenter Lodging 6,314.13 Media Lodging Check 12/09/2015 1175 Laura Lodge Simba Condo for media 187.20 187.20$ Increase General Journal 01/07/2016 CB&B HH/Lod Lodging Credit for Craft Beer & Brewing at Simba Run 450.00 Check 01/10/2016 1180 Laura Lodge Simba Run/Media Condo 561.62 561.62$ Increase Check 02/11/2016 1258 Vail Cascade Resort & Spa Media Lodging 1,393.95 1,393.95$ Increase Total Media Lodging 2,592.77 Staff Lodging Check 02/11/2016 1258 Vail Cascade Resort & Spa Staff Lodging 4,746.18 Total Staff Lodging 4,746.18 Total Lodging 13,653.08 Security Check 11/15/2015 1167 Vail Cascade Resort & Spa Town of Vail Off-Duty Police 960.00 Check 01/16/2016 1250 Lone Star Security 2016 Event Security 3,567.00 Increase Total Security 4,527.00 Seminar - Presenter Expense Page 4 of 8 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Check 01/10/2016 1180 Laura Lodge Cigar Pairing Cups/Amazon 55.75 Check 02/10/2016 1257 Laura Lodge Crackers for Cicerone 32.52 Check 02/11/2016 1258 Vail Cascade Resort & Spa Yoga Juice/Fruit/Cheese 626.66 626.66$ New Check 02/15/2016 1261 Craft Beer Institute Cicerone Workshop 2016 1,250.00 Total Seminar - Presenter Expense 1,964.93 T-shirts Check 01/16/2016 1248 Anthem Branding 2016 Event T-shirts 2,033.50 Increase Check 01/16/2016 1251 JB T's Wearables 8,763.06 Increase Total T-shirts 10,796.56 Welcome Reception Check 02/11/2016 1258 Vail Cascade Resort & Spa Welcome Reception 2,249.98 Total Welcome Reception 2,249.98 Total Event Expenses 73,195.58 Donation General Journal Slifer Slifer, Smith & Frampton to VVCF 2,000.00 Total Donation 2,000.00 Event Management Laura Lodge 6,000.00 4,500.00$ Total Event Management 6,000.00 Insurance Event Insurance Check 01/10/2016 1180 Laura Lodge KK Insurance 903.00 Total Event Insurance 903.00 Work Comp Check 11/07/2015 1163 Pinnacol Assurance Annual Premium 397.00 Total Work Comp 397.00 Total Insurance 1,300.00 Legal Fees Check 10/08/2015 1159 Laura Lodge Liq Enforcement CABS ticket 80.00 Total Legal Fees 80.00 Marketing/Sales Advertising Check 12/01/2015 1171 Town of Vail Banner placements Village/Lionshead 100.00 General Journal 01/07/2016 BYO Sponsor BYO Sponsorship - Ad portion - trade 600.00 General Journal 01/07/2016 AAB Sponsor AAB Magazine Sponsorship - Ad portion 500.00 Check 01/10/2016 1180 Laura Lodge Denver Westword 150.00 Total Advertising 1,350.00 Promotional Expenses Check 08/10/2015 1209 Laura Lodge Salida Flyers for 2016 13.01 Page 5 of 8 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Check 01/10/2016 1180 Laura Lodge Event posters/ Copy Copy 79.67 Check 02/10/2016 1257 Laura Lodge Copy Copy - posters for VVCF 53.12 Total Promotional Expenses 145.80 Public Relations/Communications Check 08/10/2015 1209 Laura Lodge VVBW Meeting 35.00 Check 12/09/2015 1175 Laura Lodge CraftBeer.com/Amazon 44.99 Check 01/04/2016 1178 TV8 Charitable TV8 spots 50.00 Total Public Relations/Communications 129.99 Web Expenses Check 09/08/2015 1151 Fluid Elements Web Design 2016 Website Updates 1,803.75 500.00$ Increased & Check 02/01/2016 1252 Fluid Elements Web Design 9/9/2015 - 1/13/2016 1,338.50 500.00$ Improved Total Web Expenses 3,142.25 Total Marketing/Sales 4,768.04 Meals & Entertainment Check 11/07/2015 1166 Laura Lodge Freshcraft Misty, Steve, Bill 104.48 Check 12/09/2015 1175 Laura Lodge LED GJ Lunch 2.89 Check 12/09/2015 1175 Laura Lodge LED GJ Dinner 24.97 Check 12/09/2015 1175 Laura Lodge post Avery tasting 10.84 Check 01/10/2016 1180 Laura Lodge Avon Bakery meeting 13.30 Check 02/11/2016 1258 Vail Cascade Resort & Spa LLL Meal - Invoice Clean up 23.01 Total Meals & Entertainment 179.49 Misc Expense General Journal 01/07/2016 CB&B HH/Lod Lodging Credit for Craft Beer & Brewing -450.00 Deposit 01/28/2016 Craft Beer & Brewing Happy Hour Reimb (less lodging)-1,043.32 Check 02/15/2016 1260 Vail Cascade Resort & Spa Craft Beer & Brewing Happy Hour 1,493.32 Total Misc Expense 0.00 Office Supplies Check 09/10/2015 1155 Laura Lodge Shipping to Bob Plagens 19.99 Check 11/07/2015 1166 Laura Lodge Office Max 15.07 Check 01/20/2016 1st Bank Checks 33.70 Check 02/10/2016 1257 Laura Lodge Printer Toner - CLE 36.71 Total Office Supplies 105.47 Rent - Office Check 08/10/2015 1207 Lodge Holdings Aug Rent 575.00 Check 08/10/2015 1208 Lodge Holdings June Utils 107.24 Check 09/10/2015 1153 Lodge Holdings Sept Rent 575.00 Check 09/10/2015 1154 Lodge Holdings July Utils 138.36 Check 10/08/2015 1157 Lodge Holdings Oct Rent 575.00 Check 10/08/2015 1158 Lodge Holdings Aug Utils 105.58 Check 11/07/2015 1164 Lodge Holdings Nov Rent 575.00 Check 11/07/2015 1165 Lodge Holdings Sept Utilities 107.91 Check 12/05/2015 1173 Lodge Holdings Dec Rent 575.00 Check 12/05/2015 1174 Lodge Holdings Oct Utilities 122.79 Page 6 of 8 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Check 01/10/2016 1241 Lodge Holdings Jan Rent 575.00 Check 01/10/2016 1242 Lodge Holdings Nov Utils 90.16 Check 02/10/2016 1255 Lodge Holdings Feb Rent 575.00 Check 02/10/2016 1256 Lodge Holdings Dec Utilities 122.78 Total Rent - Office 4,819.82 Taxes Check 11/29/2015 1169 Colorado Department of Revenue Sales Tax License Renewal 16.00 Check 12/23/2015 1172 Town of Vail TOV Sales Tax License 75.00 Deposit 01/28/2016 Sales Tax Reimb by Denny Conn -23.10 Check 02/10/2016 1257 Laura Lodge USPS Sales Tax License Application/TOV 19.99 Check 02/13/2016 173 Town of Vail Town of Vail Sales Tax 2016 88.00 Total Taxes 175.89 Travel Check 08/10/2015 1209 Laura Lodge Travel to Salida 35.28 Check 09/10/2015 1155 Laura Lodge Gas 36.26 Check 10/08/2015 1159 Laura Lodge Gas 34.36 Check 11/07/2015 1166 Laura Lodge GABF Parking 105.00 Check 11/07/2015 1166 Laura Lodge CABS Parking 22.00 Check 11/07/2015 1166 Laura Lodge CABS gas 32.90 Check 12/09/2015 1175 Laura Lodge LED GJ Gas 25.60 Check 12/09/2015 1175 Laura Lodge Avery trip gas 33.80 Check 01/10/2016 1180 Laura Lodge Parking for Terra Tasting 20.00 Check 02/10/2016 1257 Laura Lodge Gas 34.74 Check 02/10/2016 1257 Laura Lodge Gas 20.03 Total Travel 399.97 Venue Cost Room Rental Check 02/11/2016 1258 Vail Cascade Resort & Spa Seminar Rooms 600.00 Total Room Rental 600.00 Venue Cost - Other Check 07/26/2013 1103 Vail Cascade Resort & Spa 2016 Deposit/ Balance of A/V Expense 1,000.00 Increased Check 11/15/2015 1167 Vail Cascade Resort & Spa A/V - portion of $4924.18 3,040.00 2,000.00$ Increased Check 02/11/2016 1258 Vail Cascade Resort & Spa Gore Range Hall Rendering Fee 2,000.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa Labor for Gore Range Hall 2,750.00 Increased Check 02/11/2016 1258 Vail Cascade Resort & Spa Glassware Polishing/Seminar 600.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa Refrigerated Truck/Western 500.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa Banner Hanging 150.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa Dedicated Wireless Network in Gore Range Hall 400.00 Check 02/11/2016 1258 Vail Cascade Resort & Spa A/V - portion of $4924.18 884.18 Increased Total Venue Cost - Other 11,324.18 Total Venue Cost 11,924.18 Total Expense 105,638.32 Page 7 of 8 6:44 PM 02/15/16 Accrual Basis Big Beers Festival Profit & Loss Detail 2016 Event Type Date Num Name Memo Amount TOV Funding Notes Net Income -343.55 Page 8 of 8