HomeMy WebLinkAbout4. Event Liasion Update 04-06-16Event Liaison Update
Upcoming Events
Town of Vail | CSE | 4/6/2016
Hot Summer Nights 6/14 - 7/26, 8/16, 8/23
King of the Mountain 6/17 - 6/19
Vail Farmers’ Market 6/19 - 10/2
Vail Arts Festival 6/24 - 6/26
Vail Family Fun Fest 6/25 - 8/8
Vail Lacrosse Shootout 6/25 - 7/3
Vail Jazz Festival 6/24 - 9/5
Hot Summer Nights: 6/14 - 7/26, 8/16, 8/23
Vail Valley Foundation
Category: Council
Funded: $28,325
Days out: 70
Highlights:
•Creative artwork coming next week
•Confirmed for June 28 - 40oz of Freedom (Sublime
Cover Band)
•Band from San Miguel de Allende – June 21
•All offers are out to other bands, but not signed
Town of Vail | CSE | 4/6/2016
King of the Mountain: 6/17 - 6/19
Leon Fell/MotherLode Volleyball Productions
Category: CRC
Funded: $15K
Days out: 73
Highlights:
•Father/Son & Father/Daughter events
•Men's and Women's Collegiate Open divisions
•3-time Olympic Gold Medalist, Misty May,
headlining juniors doubles volleyball clinic again
Presenting sponsors: Town of Vail
Co-sponsors: Vail Daily / Wilson / 1st Bank of Vail / Park 'n Sun Sports / Vail Resorts
Participating sponsors: Barefoot Wine / Plastic Clothing / John Paul Mitchell Systems / GoGirl Energy
Drinks / Performance Sports Massage / Vendetta's / Nature Valley / ColoradoVolleyball.com / Voss Water
/ Vail Daily / KZYR 97.7 FM / Colorado Mountain Express / Crazy Mountain Brewing Company
Lodging sponsors: The Sonnenalp / Simba Run / Vail Racquet Club / The Wren / Vail's Mountain Haus /
Evergreen Lodge / Manor Vail Lodge / Vail Mountain Lodge & Spa / Vail Marriot
On-Site Barbecue Provided By: Vail Recreation District
Town of Vail | CSE | 4/6/2016
Vail Farmers’ Market: 6/19 - 10/2
Meadow Drive
Category: CRC
Funded: $35K
Days out: 75
Highlights:
•Hired Big Media PR this year
•June 1- all concierges will receive information sheet
about the market and farm to table dinners.
•Postcards about market and dinners will go out 6/1
•Ads in 5280 magazine, Vail Daily, 104.7 The Mile,
Krystal, KSKE, vail.com, vail-calendar.com
visitvailvalley.com, magazine.inspirato.com
Sponsors:
Town of Vail, Food Network, Red Fox Wireless, Slifer Smith
and Frampton, Liv Sothebys, Vail Resorts, Staufer
Enterprises, Avid Design
Town of Vail | CSE | 4/6/2016
Vail Jazz Festival: 6/24 - 9/5
Vail Jazz
Category: Council
Funded: $74,160
Days out: 81
Highlights:
•Over 60 performances this summer
•New subscription for Vail Jazz @ Vail Square series
•New event: Vail Summerfest, a kickoff to Vail's summer
season
•Sundays in August we will bring in different Colorado High
School bands to play at the Farmers' Market (before
normal programming)
•internationally renowned artists, biggest lineup yet
Town of Vail | CSE | 4/6/2016
Vail Arts Festival: 6/24 - 6/26
Eagle Valley Events
Category: CRC
Funded: $10K
Days out: 81
Highlights:
•VD Wrap plus 1/3 and 1/2 page ads running in VD and affiliate papers 2-3
weeks prior to event
•Local radio advertising and interviews running 2-3 weeks prior to event
•Digital marketing and social media advertising
•Local and front range PR and event listing submissions
•Website updates with 2016 details and artist sign up/registration
•Lionshead area restaurants will be offered vending opportunities at the
festival
•Kids Craft Activity Area
•Possible Friday Jazz FAC (extending hours of event that eventing). Details
still TBD
Town of Vail | CSE | 4/6/2016
Vail Lacrosse Shootout: 6/25 - 7/3
Colorado Lacrosse Promotions
Category: CRC
Funded: $15K
Days out: 82
Highlights:
•Partnering with Coaches Aid, who will provide live online
streaming of semi-final and championship games.
•Coaches Aid assists us with locating tournament
sponsors.
•We will again have a youth clinic during the
Shootout. We'll create a poster/ad for the clinic.
•The ad will appear in the Kid's Adventure Games guide as
well as in our own program.
•New this year, we are partnering with the CoverRock
Music Festival.
Town of Vail | CSE | 4/6/2016
Vail Family Fun Fest: 6/25 - 8/8
Blue Creek Productions
Category: CRC
Funded: $20K
Days out: 82
Highlights:
•Updating event website to cross promote other family
activities in Vail
•Concierge Program for all local lodges with digital event
flier & personal visit to front desk staff
•Family Newsletter email blasts to locals, businesses,
hotel concierges and past attendees.
•Enhancing cross promotion program for other family type
programs in Vail
•Press Releases - scheduled for local, regional and front
range venues
•Rack cards placed within businesses and lodges
•Event posters and fliers
•Event Facebook & Instagram page & social media push
•Estimated audience goal of 700 to 800 per event
Town of Vail | CSE | 4/6/2016