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HomeMy WebLinkAbout4. Event Liasion Update 04-06-16Event Liaison Update Upcoming Events Town of Vail | CSE | 4/6/2016 Hot Summer Nights 6/14 - 7/26, 8/16, 8/23 King of the Mountain 6/17 - 6/19 Vail Farmers’ Market 6/19 - 10/2 Vail Arts Festival 6/24 - 6/26 Vail Family Fun Fest 6/25 - 8/8 Vail Lacrosse Shootout 6/25 - 7/3 Vail Jazz Festival 6/24 - 9/5 Hot Summer Nights: 6/14 - 7/26, 8/16, 8/23 Vail Valley Foundation Category: Council Funded: $28,325 Days out: 70 Highlights: •Creative artwork coming next week •Confirmed for June 28 - 40oz of Freedom (Sublime Cover Band) •Band from San Miguel de Allende – June 21 •All offers are out to other bands, but not signed Town of Vail | CSE | 4/6/2016 King of the Mountain: 6/17 - 6/19 Leon Fell/MotherLode Volleyball Productions Category: CRC Funded: $15K Days out: 73 Highlights: •Father/Son & Father/Daughter events •Men's and Women's Collegiate Open divisions •3-time Olympic Gold Medalist, Misty May, headlining juniors doubles volleyball clinic again Presenting sponsors: Town of Vail Co-sponsors: Vail Daily / Wilson / 1st Bank of Vail / Park 'n Sun Sports / Vail Resorts Participating sponsors: Barefoot Wine / Plastic Clothing / John Paul Mitchell Systems / GoGirl Energy Drinks / Performance Sports Massage / Vendetta's / Nature Valley / ColoradoVolleyball.com / Voss Water / Vail Daily / KZYR 97.7 FM / Colorado Mountain Express / Crazy Mountain Brewing Company Lodging sponsors: The Sonnenalp / Simba Run / Vail Racquet Club / The Wren / Vail's Mountain Haus / Evergreen Lodge / Manor Vail Lodge / Vail Mountain Lodge & Spa / Vail Marriot On-Site Barbecue Provided By: Vail Recreation District Town of Vail | CSE | 4/6/2016 Vail Farmers’ Market: 6/19 - 10/2 Meadow Drive Category: CRC Funded: $35K Days out: 75 Highlights: •Hired Big Media PR this year •June 1- all concierges will receive information sheet about the market and farm to table dinners. •Postcards about market and dinners will go out 6/1 •Ads in 5280 magazine, Vail Daily, 104.7 The Mile, Krystal, KSKE, vail.com, vail-calendar.com visitvailvalley.com, magazine.inspirato.com Sponsors: Town of Vail, Food Network, Red Fox Wireless, Slifer Smith and Frampton, Liv Sothebys, Vail Resorts, Staufer Enterprises, Avid Design Town of Vail | CSE | 4/6/2016 Vail Jazz Festival: 6/24 - 9/5 Vail Jazz Category: Council Funded: $74,160 Days out: 81 Highlights: •Over 60 performances this summer •New subscription for Vail Jazz @ Vail Square series •New event: Vail Summerfest, a kickoff to Vail's summer season •Sundays in August we will bring in different Colorado High School bands to play at the Farmers' Market (before normal programming) •internationally renowned artists, biggest lineup yet Town of Vail | CSE | 4/6/2016 Vail Arts Festival: 6/24 - 6/26 Eagle Valley Events Category: CRC Funded: $10K Days out: 81 Highlights: •VD Wrap plus 1/3 and 1/2 page ads running in VD and affiliate papers 2-3 weeks prior to event •Local radio advertising and interviews running 2-3 weeks prior to event •Digital marketing and social media advertising •Local and front range PR and event listing submissions •Website updates with 2016 details and artist sign up/registration •Lionshead area restaurants will be offered vending opportunities at the festival •Kids Craft Activity Area •Possible Friday Jazz FAC (extending hours of event that eventing). Details still TBD Town of Vail | CSE | 4/6/2016 Vail Lacrosse Shootout: 6/25 - 7/3 Colorado Lacrosse Promotions Category: CRC Funded: $15K Days out: 82 Highlights: •Partnering with Coaches Aid, who will provide live online streaming of semi-final and championship games. •Coaches Aid assists us with locating tournament sponsors. •We will again have a youth clinic during the Shootout. We'll create a poster/ad for the clinic. •The ad will appear in the Kid's Adventure Games guide as well as in our own program. •New this year, we are partnering with the CoverRock Music Festival. Town of Vail | CSE | 4/6/2016 Vail Family Fun Fest: 6/25 - 8/8 Blue Creek Productions Category: CRC Funded: $20K Days out: 82 Highlights: •Updating event website to cross promote other family activities in Vail •Concierge Program for all local lodges with digital event flier & personal visit to front desk staff •Family Newsletter email blasts to locals, businesses, hotel concierges and past attendees. •Enhancing cross promotion program for other family type programs in Vail •Press Releases - scheduled for local, regional and front range venues •Rack cards placed within businesses and lodges •Event posters and fliers •Event Facebook & Instagram page & social media push •Estimated audience goal of 700 to 800 per event Town of Vail | CSE | 4/6/2016