HomeMy WebLinkAbout1.a. 2016-04-06 CSE Minutes DRAFTCSE Minutes April 6, 2016 Page 1 of 3
COMMISSION ON SPECIAL EVENTS MEETING
Vail Town Council Chambers
Wednesday, April 6, 2016 @ 8:30am
CSE Members Present: Barry Davis
Mark Christie
Mark Gordon
Kim Newbury Rediker
Shenna Richardson
Marco Valenti
Alison Wadey @ 8:40am
Town of Vail Staff Present: Sybill Navas, CSE Coordinator
Kelli McDonald, Economic Development Manager
Laura Waniuk, Event Marketing Liaison
Jenn Bruno, Vail Mayor Pro-tem
Others Present: Brooke Skjonsby, Vail Resorts
Rayla Kundolf, Masters Gallery
Mac Garnsey, VVF
Dave Dressman, VVF
Scott Bluhm, VVF
Robin Litt, Vail Jazz
Amy Phillips
AGENDA:
Meeting materials can be accessed after April 1st at the following link:
http://65.38.144.10/weblink/0/fol/346298/Row1.aspx
CSE Chair, Barry Davis, called the meeting to order at 8:33 am.
Administrative Items
Approval of the Minutes of the CSE Regular Meeting on March 2, 2016
Motion to approve the minutes of the CSE Meeting, February 3, 2016 as
presented.
M/S/P: Christie/Valenti/Unanimous The motion passed 6-0
Wadey had not yet arrived.
CSE Minutes April 6, 2016 Page 2 of 3
Review Financials
Please see attachment- no questions were asked
Vail Brand Meeting: Thursday, April 21st: Antlers @ 12:00pm
Closing Weekend Events and Activities Update – Vail.com
ERC “Celebrate Green” award to 2015 Taste of Vail: Lamb Cook Off
CSE is a finalist for the Annual VVP Success Awards. - Award Category:
Innovation in Local Government – Awards Luncheon, May 13
Vail Town Council Action Plan 2015-17: Review and discuss how CSE can affect and
support the mission and goals. Jenn Bruno, Mayor Pro-tem, presented the revised
Vail Town Council priorities and goals for the next two years. The council outlined what
they hope to accomplish on a broader scale. The group reviewed the three focus areas:
community, experience and economy. The mission statement was updated to include
“preserve our surrounding natural environment”. Bruno stated that it is important to keep
the Town Council and CSE working together toward the same goals. For future
consideration, the CSE funding criteria could have more of a focus on environmental
impact and sustainability, while maintaining the strong focus on economic impact. Bruno
mentioned that it would be helpful to promote the bus system more frequently as it’s a
great opportunity to minimize environmental impact and offer convenience for guests.
McDonald stated that it would be a good idea for the CSE to review the peer resort
venue matrix and provide feedback to staff. Navas raised the issue that there is no large
concert site in town that won’t displace other community events. Bruno mentioned the
greatest issue the town faces is space for events. Bruno asked the CSE to consider the
council focus areas when they are going through the event funding process. She
closed by advising the CSE to not look for problems, rather seek out opportunities and
when reviewing proposals to look at how each event touches the environment, engages
the community, elevates the experience and provides a strong economic impact.
2017 Memorial Day Proposal Rayla Kundolf
Kundolf stated that she views Memorial Day as a community holiday, like the 4th of July.
She suggested starting small as a community event, with a picnic or a baseball game.
Create awareness with the environment; or educate the community on the true meaning
of Memorial Day. She suggested bringing in a band that the community likes. Hold the
event at Donovan in case of weather. Start working in 2016 for an event in 2017.
Kundolf suggested approaching community leaders to see what level of interest there
may be in putting on some type of event. Wadey suggested a “glamping” weekend in
Vail, lots of activities for kids, but keeping “indoors” an option. Bruno suggested “10th
Mountain Days”, which speaks to who Vail is and where the town came from. Christie
mentioned a town picnic and community event. Gordon noted that it is a conversation
around the RFP and what the CSE is looking for in terms of events in 2017.
CSE Minutes April 6, 2016 Page 3 of 3
Event Liaison Marketing Update:
Please see meeting materials for complete presentation.
Vail Valley Foundation: Large Music Festival: listen to and provide comments on the
proposal for a large music festival at Ford Park, Aug. 18-20, 2017 Mac Garnsey and
Scott Bluhm
KAABOO was first held in 2015 in Del Mar, California. They are looking to mimic the
event here in 2017 in Vail, but tone it down or make it more scale-friendly to what Vail
has to offer. Garnsey stated that this event is “what’s missing” from Vail. The Madison
Company is their partner in investment and VVF has had this partnership with them for
the last 7 months. This event is targeted to a more affluent attendee. It aligns well with
the demographic for Vail. There are art, music, comedy and cuisine aspects to the
event. They would like to take on the character of Vail in the execution of the event.
There are lots of opportunities to create experiences for the guests, like fishing, biking,
etc. This event could have massive economic impact; it could be the biggest event Vail
has ever seen. They are currently working with the Vail Recreation District to discuss
options for event move in, and protective covering for the fields. Newbury-Rediker
raised the issue about usage of the fields and tennis courts and the impact on locals.
This is a ticketed, boundary fenced event. There would be a lockdown period from
Thursday to Sunday night. Wadey suggested expanding the activation to Lionshead and
Vail Village for the general public who are not at the event itself . There were few to no
arrests at the Del Mar event.
New Business and Community Input
Wadey mentioned that the Arrabelle is starting construction on April 11 and that will last
until June 23. Wadey then raised the issue about sponsorships and local businesses
and how the businesses can vet the sponsorships. There needs to be more discussion
about this topic. The major issue is about the ever increasing dollar and in-kind asks
from event promoters.
Tentatively scheduled for May 3: work session with the Vail Town Council.
Currently scheduled for June 1 is a combined meeting with the VLMDAC.
Motion to Adjourn at 11:03am
M/S/P: Wadey/Valenti/Unanimous The motion passed 7-0
Next CSE Meeting:
Wednesday, May 4, 2016 @ 8:30am
Vail Town Council Chambers