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Home My WebLink About2. Event Liasion Update 05-04-2016Event Liaison Update Upcoming Events Town of Vail | CSE | 5/4/2016 Bravo! Vail 6/23 – 8/6 Vail Summer Bluegrass Series 6/29-7/20 (Wednesdays) Vail America Days 7/4 Colorado Cup 7/11 -7/15 Kick It 3v3 Tournament 7/29-7/31 Vail International Dance Festival 7/30-8/4 Bravo! Vail Music Festival: June 23-Aug 6 Bravo Vail! Town of Vail | CSE | 5/4/2016 Category: Council Funded: $256,100 Days out: 50 Highlights: •Complete rebuild of the Bravo! Vail website to a fully responsive, data-driven site. The objectives of this redesign are to increase engagement, drive conversions, and enhance the user experience. Completion of the project slated for 2017 on-sale. •Targeted Comcast cable buy •Increased spend with print advertising on the front range: 5280 and Denver Post •Direct response plan: direct mail to list trades, segmented direct mail and email campaigns to previous buyers •Increased investment in digital: data-driven display campaigns, Google grant adword build, targeted Facebook promoted posts, video advertising •Videographer-in-residence returns for the 2016 season to build engagement and awareness of the festival Vail Summer Bluegrass Series: June 29-July 20(Wednesdays) Ariel Rosemberg/Lakeside Stride Town of Vail | CSE | 5/4/2016 Category: CRC Funded: $50,000 Days out: 57 Highlights: •Refreshed branding for a more personified feel; new website •Initial media coverage: Vail Daily, Relix Magazine, Jambase.com Discussing ad spend with Jambase.com, Westword, TV8 •Ranking #1 when searching “vail bluegrass” •Once again sharing GoPro Mountain Games booth space with Antlers featuring live music and Antlers room discount offers •Sponsors include: Town of Vail, Antlers, Bonfire Brewing, EcoProducts, 10th Mountain Whiskey (new), Big Truck Hats (new), Mountain Hardwear (new) •Selling branded apparel this summer (new) •Offering Bluegrass in the Gardens at 1p each day of show (except June 29 due to scheduling conflict) •Planned presence at the new Vail SummerFest Vail America Days™: July 4 Highline Category: CRC Funded: $65K, $33.5K for fireworks Days out: 62 Highlights: •Community outreach and e-blast to previous parade participants went out on 4/1 and the response is strong. •Parade participation press release - drafted and planned for distribution prior to Memorial Day weekend. •Grand Marshals - Vi and Byron Brown are confirmed. •Theme - The Spirit of America - it could embody historical characters, moments, modern age heroes, etc. •The Event will collaborate again with the Town of Vail to include the full weekend of events for the Holiday weekend as part of the official Event schedule. The event schedule release is scheduled to go out the week of June 20th. •Postering, bi-fold card distribution will be a key part of the community outreach as always. •Partnership outreach continues and we are pleased to have a new partner on-board, Supergoop! (Skin Care). •Gallegos Corporation will be presenting the parade/providing awards again this year. Town of Vail | CSE | 5/4/2016 Colorado Cup: July 11 – 15 JJRose Holdings Group LLC Town of Vail | CSE | 5/4/2016 Category: CRC Funded: $10,000 Days out: 67 Highlights: •Date change from July 15-25 to July 11-15 •Variety of sponsors •Holding a youth soccer camp Sponsored by Mainz 05 (German team) and hosted by Vail Valley Soccer Club. This camp is the whole week. Kick it 3v3 Soccer World Championships: July 29 – 31 North American Sports Group Town of Vail | CSE | 5/4/2016 Category: CRC Funded: $40,000 Days out: 82 Highlights: •Denver Based Radio Stations: •Alice 105.9, The Mountain 99.5, KS 107.5 •35 Host Clubs and Partners promoting local events across American and the Vail World Championship Promotions •Kick It 3v3 Post Card sent to 10,000 addresses nationwide and add’l 3,000 in Colorado •Kick It has partnered with Chelsea FC for 3 tryouts in Colorado, NY and NJ to bring back American players to join the Chelsea FC Developmental Academy in London •Chelsea FC Academy Scout and Coaches will also be in Vail. •100,000+ team database with emails and invitations to Vail and Kick It tour •Over 75 qualifying events and leagues in 30+ states all that promote the Vail 3v3 World Championships •New Marketing campaign promoting the new and improved Kick It Cup trophy. Kick It is now awarding the top 4 teams in each division. •WGNO TV partner promoting southern events and the Road to Vail. Vail International Dance Festival: July 30- August 13 Vail Valley Foundation Town of Vail | CSE | 5/4/2016 Category: Council Funded: $47,380 Days out: 84 Highlights: •10th Anniversary of Artistic Director, Damian Woetzel •Increased number of performances (13 total) •Ballroom Spectacular and Dance TV are back! •Colorado Native, Isabella Boylston, is the 2016 Artist-In-Residence •2016 To Date: •Tickets: 46% of ticket goal met •Sold in Valley – 19% •Sold out of Valley – 81% •Sold in CO – 62% •Sold out of CO – 38% •Social Media: •Facebook Likes – 14,756 •Twitter Followers – 2,729 •Instagram Followers – 7,419 "A summer destination in the mountains of Colorado for dance lovers." - The New York Times 2016 Artist-In-Residence: Isabella Boylston Michelle Dorrance performs Dorrance Dance in Concert on August 2