HomeMy WebLinkAbout4.d. 2016 U16 Jr Ski Champs RecapMay 4, 2016May 4, 2016Event Recap: USSA Alpine U16 Junior Championships
USSA Alpine U16 Junior Championships : March 12-17, 2016Office: 970-790-5133Mobile: 970-390-7850emanseau@skiclubvail.org2Town of Vail | CSE | 5/4/16
Estimated Results*3Town of Vail | CSE | 5/4/16* Based on survey results.•Estimated attendance:•187 Athletes and their families, 75 coaches•Number/percentage of people in Vail specifically for event: •145 Athletes attended from out of town – 77%•SSCV qualified 42 athletes•Number/percentage of people who attended the event in previous years:•5% only attended in previous years only due to the fact they had an older sibling that came in 2013
Estimated Results*4Town of Vail | CSE | 5/4/16•Attendees came from (local, regional, out of state, international):•42 Locals Athletes & Families•46 Regional Athletes & Families•99 Out of State Athletes & Families* Based on survey results.
Importance of Event - Intent5Town of Vail | CSE | 5/4/16•Importance of event in decision to visit Vail•The reason why each athlete, family or coach came to Vail for specifically for this event. Each athlete had to qualify from a series of events through out the winter season. * Based on survey results.
Estimated Results*6Town of Vail | CSE | 5/4/16•Lodging:•Estimated room nights booked due to event association•Location of lodging ‐Manor Vail Lodge, Vail Racquet Club, Tivoli Lodge, The Christiana •Type of lodging –Most families stayed in hotel but SSCV families were able to help others out by hosting 8 people. •Nightly rate for lodging ‐$419‐838•Number of people staying in the accommodation •Averagespending:•Dining: Larkspur Market/Manor Vail Lodge/City Market/Safeway•Shopping: NA•Other Activities: NA* Based on survey results.
NPS (Net Promoter Score)7Town of Vail | CSE | 5/4/16Would you recommend this event to someone else? •NA* Based on survey results.
Estimated Return on Investment (ROI)*8Town of Vail | CSE | 5/4/16Additional Town of Vail spending event generated: This event takes place on Vail Mountain. We pay Vail Resorts a hill fee and use Manor Vail Lodge for our meeting room rentals, athlete lunches and lodging. We also hosted the Athlete/Parent Social at Eagle’s Nest/Adventure Ridge..•Ratio of increased revenue to amount of funding received: It is hard to base what the athletes spend on food and where else they stayed beyond Manor Vail Lodge, but there was at least the amount of funding was generated put back into The Town of Vail•Sales tax revenue generated by event and accrued to Town of Vailincluding sales and lodging tax:**SSCV does not pay Sales Tax on hill fees or other events they host as a non profit. * Based on survey results.** The TOV collects 4% sales tax with the exception of short‐term lodging which collects 5.4% after the addition of a1.4% local marketing district tax. For more information: http://www.vailgov.com/subpage.asp?dept_id=48
Vail Brand CompatibilityThe Premier International Mountain Resort CommunityThe Premier International Mountain Resort Community9Town of Vail | CSE | 5/4/16The event met the standard of excellence by:•As mentioned, SSCV has continually set the standard hosting events in the Rocky/Central Region. The club has been highly regarded to host the championships events numerous times. With high attention to detail and excellent committee, the event is best in its class.
Event Strengths & Weaknesses10Town of Vail | CSE | 5/4/16•Exceeded expectations in these ways: We continually run seamless events from start to finish that visiting teams are very thankful for. We have set the bar high for other race organizers to follow. •Measures that could be taken for event improvement: This events taks a great deal of manpower to run and with the help of more volunteers, there would be less stress on a small group of individuals. •For repeat event, comparison to past years: We have not hosted this event in 3 years, but we have continued to live up the expectations we have set in the past.
Community Contribution11Town of Vail | CSE | 5/4/16•Describe how the event impacted Vail’s sense of community:•First and foremost, 42 athletes that competed are youth of the Vail Valley. This was the largest team was 18 athletes from Buck Hill, MN.•Showcasing the young USSA athletes achievement. Many athletes strive to achieve this level of athletic success.
Topline Marketing Efforts12Town of Vail | CSE | 5/4/16Social Media‐post weekly starting the first week of February, 2016 until a week before event and then every other day the week before the event and then daily the week of the eventFacebookSki & Snowboard Club Vail‐https://www.facebook.com/sscv1962/Junior Championships‐https://www.facebook.com/vailjuniorchamps/?ref=hlInstagramSkiandsnowboardclubvailhttps://www.instagram.com/skiandsnowboardclubvail/TwitterSki Club Vail@sscvclubhousehttps://twitter.com/sscvclubhouseWeb Sites‐post as the below happens‐initial post already done on Ski & Snowboard Club Vail web siteSki & Snowboard Club Vailwww.skiclubvail.orgJunior Championshiphttp://sscveents.wix.com/vailjuniorchampionshipsweb site will contain all event information, sponsor names, etc.TV8‐one live four minute TV8 appearance at the base of Gondola One by SSCV personnel and possibly an event competitor or two at 8:54 am on Friday, March 11; SSCV to post video of segment on above social media, web sites and in below newsletter
Potential for Growth & Sponsorships/Media Exposure13Town of Vail | CSE | 5/4/16Sponsor Activation Includes* ::• Logo placement on event banners, SWAG, collateral and event promotion• Sponsor mentions during emcee announcements• Sponsor banners displayed at events• Event promotion through newspaper & SSCV online (website, email blasts & social media)Gold Sponsor :: $5,000 Silver Sponsor :: $2,500 Bronze Sponsor :: $1,500In Kind Support :: Items needed
Sustainability Efforts14Town of Vail | CSE | 5/4/16•What measures were taken at your event to support the environmentally‐friendly goals of the Town of Vail?•Recycled paper•Used recyclable bagsThe Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education.
Event Budget15Town of Vail | CSE | 5/4/16•Total event budget: $95,000•CSE funds: $2,500•Profit and loss: $35,000•Funding utilization: To help supplement our Annual Fund “For the Kids”•In‐kind sponsorship: $10,000•Cash sponsorship: $20,000* Event producer to attach detailed budget for recap
Additional Information16Town of Vail | CSE | 5/4/16