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HomeMy WebLinkAbout1. CSE VLMDAC-Council Presentation 05-03-20162016 Special Event Allocations-Strategic Overview Commission on Special Events May 3, 2016 COMMISSION ON SPECIAL EVENTS Mark Gordon Vice Chair, Commission on Special Events 2 Town of Vail | Commission on Special Events | 05/03/2016 CSE Purpose The purpose of the Commission on Special Events is to develop and deliver a calendar of events that accomplish the following objectives: 1.Align events with the Vail Brand: Like Nothing on Earth 2.Drive Positive Economic Impact - occupancy - sales tax - group business - return guests 3. Generate funding leverage 4. Attract destination guests; from out of state, international and in-state, who book overnight rooms 5. Achieve an optimal event calendar 6. Achieve a superior community and guest experience: NPS 3 Town of Vail | Commission on Special Events | 05/03/2016 CSE Strategic Plan •Special events contribute to guest satisfaction, increased spending and sense of community. •Event funding decisions will be made in alignment with the strategies supported by the Vail Local Marketing District (VLMD). •Cooperation and communication with other community organizations are essential to the success of the CSE’s program. •Events that receive funding from the CSE must be compatible with the Vail Brand and be of a quality commensurate with Vail’s image as a world-class resort. •The use of measurable criteria in event selection, funding and evaluation is critical to ensuring progress. 4 Town of Vail | Commission on Special Events | 05/03/2016 2015 CSE Successes •Separate strategy from execution by spending meeting time and resources further upstream from the funding process •Improve quality and reduce quantity •Process improvements: - better real time evaluation and management - investment in quality of marketing - event content alignment with brand •Implementation of independent, 3rd party surveys for all events receiving $10,000 or more, funded from the CSE’s event budget. 5 Town of Vail | Commission on Special Events | 05/03/2016 2016 CSE Strategic Commitment •Redefining and supporting Guest and Community priorities through implementation of revised evaluation criteria that support the Town Council’s Mission and Vision: •Cultural, Recreational and Community Events •Education and Enrichment Opportunities •Focus on environmental sustainability through RFP Criteria •Continue to optimize calendar management aligned with opportunity •Refine measurement of performance against objectives through continued commitment to fund independent, 3rd party surveys for all events receiving $10,000 or more. •Advocate for the development of an indoor community event/education facility 6 LOOKING TO THE FUTURE: Town of Vail | Commission on Special Events | 05/03/2016 TOWN COUNCIL ACTION PLAN OUR MISSION Grow a vibrant, diverse economy and community and preserve our surrounding natural environment, providing our citizens and guests with exceptional services and an abundance of premier recreational, cultural and educational opportunities. OUR VISION TOWN COUNCIL ACTION PLAN COMMUNITY Engage our community in honoring our social, recreational, cultural, educational and environmental values that will guide sustainable strategies throughout our neighborhoods as the foundation of our town’s continued success. • Balanced community housing composition • Civic area enhancements • Regional opportunities supporting community living and amenities • Educational enrichments throughout the community • Informed community EXPERIENCE Deliver on the promise, “Vail. Like nothing on earth” that also supports “preserving our earth,” in everything we do. • Excellent municipal services • Convenient, efficient and safe parking and transportation venues • Strategic implementation of environmental programs • Competitive technology • World class recreational amenities, educational enrichment programs and stewardship of our natural environment • Focus on the “Vail Way” of doing things ECONOMY Preserve our vibrant and diverse economy that keeps Vail at the forefront of our resort competitors. • Long range strategic plans to enhance competitiveness of TOV • Create community spaces that support iconic events as well as arts, cultural, culinary, educational and local community programming • Collaborate with Vail Resorts on resort programming and municipal services THANK YOU