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4. Event Liasion Update 07-06-2016
Event Liaison Update Upcoming Events Town of Vail | CSE | 7/6/2016 Vail Kids Adventure Games 8/10-8/14 Betty Ford Alpine Gardens Traveling Exhibition Mushrooms: Keys to Kingdom Fungi 8/11-9/30 Gourmet on Gore 9/2-9/5 Vail Oktoberfest™ 9/9-9/11 (LH), 9/16-9/18 (VV) Outlier Offroad Festival 9/9-9/11 Vail Automotive Classic & Car Show 9/11 FIPS Mouche World Fly Fishing Championships 9/11-9/18 Kids Adventure Games: August 10-14 Hélène Mattison Town of Vail | CSE | 7/6/2016 Category: CRC Funded: $40K Days out: 36 Facebook: 3,600 vs 2,200 in 2015 Twitter: 290 vs 78 in 2015 Website (Vail through June): 15,000 vs 11,000 in 2015 Page Views: 45,000 New Visits: 92% (21,000) Registration: •Registration filled on June 20, three weeks earlier than 2015 •10% out of state, 47% in-state and 43% Vail Valley/Eagle County •New participants at 45%, returning percent 55% Sponsors: •Presenting: Toyota USA •National Sponsors: Horizon, CLIF Kid, Darn Tough and Slackers •Local Presenting: KidSPORT, VVMC, VRD, Steadman Clinic, Evergreen Lodge, Holiday Inn, The Sebastian & Antlers at Vail. Many local partners. Marketing: •6,000 spectator guides, 4,500 distributed in Vail Daily during Mountain Games, 400 distributed in Summit County and Boulder. Remainder for athlete bags and specific Vail locations •Grassroots efforts through social media has boosted participation •Joint efforts with Toyota to include national announcement sent on PR Newswire, shared with 6,000 specific emails, Toyota giveaways, etc. •Email blasts to 1,700 vail specific emails. Working with local/regional media •Advertisement with Parent’s Handbook and coordination with VRD marketing Betty Ford Gardens Traveling Exhibit: Aug 11-Oct 2 Betty Ford Alpine Gardens Town of Vail | CSE | 7/6/2016 Category: EE Funded: $15K Days out: 36 Marketing •TOV logo on event poster •TOV logo on sponsor thank you sign at the exhibit •TOV logo on postcard invitations mailed to over 500 patrons of the Gardens •TOV logo on Vail Daily Ads •Hyperlink to the TOV website on Betty Ford Alpine Gardens website sponsorship page •TOV logo on Eventbrite ticketing •TOV mentioned on two dedicated press releases distributed to regional press •Verbal recognition of sponsors at event •Mention on TV8 interview Gourmet on Gore: September 2-5 Highline Town of Vail | CSE | 7/6/16 Category: CRC Funded: $55,000 Days out: 59 Tasting Tour benefitting Vail Veterans Program. Tasting Tour Tickets will go on sale in early August. Looking at likely (8) locations. Current: Slifer Smith & Frampton Real Estate, Master’s Gallery, Cogswell Gallery, Grey and Salt. Additional locations and pairings are in the works. •Restaurant Outreach Continues with listings to go on the website early August. •Social/Digital media, PR kicking off this week •New Artist this year, joining for the weekend event Marketing: •Full Page ad in Mountain Living Magazine + a variety of value ads with social/digital & e-newsletter inclusions. •Posters, rack cards and concierge outreach planned for August •Gourmet on Gore is presented by Colorado Audi Dealers, Town of Vail, Stella Artois, Slifer Smith & Frampton Real Estate and Mountain Living Magazine, and Gourmet on Gore is sponsored in part by Kettmeir and Parce Rum. Artwork: "Gourmet on Gore" © 2016 by Anton Arkhipov. All Rights Reserved. Social Media •Twitter – 253 •FB – 1,425 •*Social Media – Growing with video content initiatives Vail Oktoberfest™: September 9-11(VV),16-16(LH) Highline Town of Vail | CSE | 7/6/16 Category: CRC Funded: $55,000 Days out: 66 Highlights: Marketing: •Estimated Marketing and PR impressions estimated to reach more than 1 million with local print, radio, social and Front Range initiatives. PR: •Community Outreach planned for mid-August Cross Promotion: •All partners will be doing a variety of social and/or co- branded posts. •Hacker -Pschorr will promote Oktoberfest contest through their social channels. •Continue to seek out authentic partnerships to keep the partner groups on brand with Vail Oktoberfest. Social Media •Twitter – 209 •FB – 1,318 Vail Outlier Offroad Mountain Bike Festival: Sept 9-11 Uncommon Communications Town of Vail | CSE | 7/6/2016 Category: CRC Funded: $25K Days out: 47 Registration: 156 (pacing 3x ahead of this day in 2015) Most registration comes in two weeks before event Social Media •FB – 1001 followers (double last year) Marketing: •Extensive central Rockies and Front Range poster distribution •Print ads in Mountain Flyer, Mountain •Digital ads in VeloNews , MTBR.com, BikeRadar.com, PinkBike.com •Extensive Facebook event and marketplace ad campaigns •Packaged two signature events together for sponsorship outreach. PR: •Media Confirmed (so far): 60 •Expo invites (brands): 1800 Strategic Partners: •Town of Vail •Vail Resorts •Toyota (new presenting sponsor!) •Coca-Cola •SRAM •Mavic •Castelli •Howard Head Sports Medicine •Fox Apparel (uniforms & merch) •GU Energy •Ergon •Peak Dentistry •Smith Optics •Swiftwick •Kuat •Kask Vail Automotive Classic: September 9-11 Concours Town of Vail | CSE | 7/6/2016 Category: CRC Funded: $2,000 Days out: 39 Marketing: •Posters •VD and affiliates newspaper adv •National Advertising in Sports Car Market •Regional trade publication ads and email ads •Go! Guide print ad •Calendar Listings •Radio/TV/Web/Email •Facebook and other digital advertising PR: •General Event Release •MTN Town Mag blog and print magazine article mention •Mention in Vail Lifestyle Magazine article Social Media •FB – 994 followers Sponsors: •Slifer, Smith & Frampton •VVMC •Town of Gypsum •Town of Vail •Costco •FlyVail •Alpine Bank •Barrett-Jackson World Fly Fishing Championships: September 11 -18 John Knight Town of Vail | CSE | 7/6/2016 Category: CRC Funded: $50K Days out: 41 Marketing •New branding/New website http://www.wffc2016.com/ •Extensive program with parade, public medal ceremonies, national Conservation Symposium at GRFA. •Event smartphone App – agenda, maps, venue information for spectators, volunteers, and attendees. •Volunteer signup has 142 people signed as of today, 94 from out of state •Event talks on front range at various chapters, rotaries, and fly shops. •Scroll display at Town of Vail, rack cards to TOV visitor’s centers. •Event posters up local in Eagle and Summit counties. •US Angling Association is moving annual meeting to Vail to be here during event. Sponsors/Event •National sponsorships with Orvis and Trout Unlimited •Evergreen Lodge: 913 room nights booked, not including any volunteers or pre or post arrivals. •International recognition for Vail – 40 countries exposed thru FIPS/CIPS memberships. •Vail will now forever be recognized for ‘World Championship Fly Fishing Water’ •Communities involvement with towns, land owners and agencies providing water resources. (Cordillera, Eagle Springs Golf Course, Colorado Parks & Wildlife…) •Denver news stations scheduled to cover event in September.