HomeMy WebLinkAbout2. CSE VEAC Presentation 07-21-20162016 Special Event Allocations-Strategic Overview
Commission on Special Events
August 9, 2016
COMMISSION ON SPECIAL EVENTS
Barry Davis
Chair, Commission on Special Events
Mark Gordon
Vice Chair, Commission on Special Events
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TOWN COUNCIL ACTION PLAN
OUR MISSION
Grow a vibrant, diverse economy and community
and preserve our surrounding natural environment, providing our citizens and guests with exceptional
services and an abundance of premier recreational,
cultural and educational opportunities.
OUR VISION
TOWN COUNCIL ACTION PLAN
COMMUNITY
Engage our community in honoring
our social, recreational, cultural,
educational and environmental
values that will guide sustainable strategies throughout our
neighborhoods as the foundation of
our town’s continued success.
• Balanced community housing composition
• Civic area enhancements
• Regional opportunities supporting
community living and amenities
• Educational enrichments
throughout the community
• Informed community
EXPERIENCE
Deliver on the promise, “Vail. Like
nothing on earth” that also supports “preserving our earth,” in everything
we do.
• Excellent municipal services
• Convenient, efficient and safe
parking and transportation venues
• Strategic implementation of
environmental programs
• Competitive technology
• World class recreational amenities,
educational enrichment programs
and stewardship of our natural
environment
• Focus on the “Vail Way” of doing
things
ECONOMY
Preserve our vibrant and diverse
economy that keeps Vail at the forefront of our resort competitors.
• Long range strategic plans to
enhance competitiveness of TOV
• Create community spaces that
support iconic events as well as
arts, cultural, culinary, educational
and local community programming
• Collaborate with Vail Resorts on
resort programming and municipal
services
CSE Strategic Plan
•Special events contribute to guest satisfaction, increased spending and sense of community. •Event funding decisions will be made in alignment with the strategies supported by the Vail Local Marketing District (VLMD). •Cooperation and communication with other community organizations are essential to the success of the CSE’s program. •Events that receive funding from the CSE must be compatible with the Vail Brand and be of a quality commensurate with Vail’s image as a world-class resort. •The use of measurable criteria in event selection, funding and evaluation is critical to ensuring progress.
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CSE Purpose
The purpose of the Commission on Special Events is to develop and deliver a calendar of events that accomplish the following objectives: 1.Align events with the Vail Brand: Like Nothing on Earth 2.Drive Positive Economic Impact - occupancy - sales tax - group business - return guests 3. Generate funding leverage 4. Attract destination guests; from out of state, international and in-state, who book overnight rooms 5. Achieve an optimal event calendar 6. Achieve a superior community and guest experience: NPS
6 Town of Vail | CSE & VEAC | 08/09/2016
2015 CSE Successes
•Improve quality and reduce quantity
•Process improvements:
- better real time evaluation and
management
- investment in quality of marketing
- event content alignment with brand
•Implementation of independent, 3rd
party surveys for all events receiving
$10,000 or more, funded from the
CSE’s event budget.
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Town of Vail | CSE & VEAC | 08/09/2016
2016 CSE Strategic Commitment
•Redefining and supporting Guest and
Community priorities through implementation of
revised evaluation criteria:
•Cultural, Recreational and Community
Events
•Education and Enrichment Opportunities
•Continue to optimize calendar management
aligned with opportunity
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2017 CSE RFP/Funding Process
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LOOKING TO THE FUTURE:
Town of Vail | CSE & VEAC | 08/09/2016
•Focus on environmental sustainability through RFP process
as well as increased scrutiny on the green checklist during
permit reviews.
•Addition of question in RFP to better evaluate event
programming based on final level of funding.
•What type of event will occur if their request is not
funded at 100%?
•Awareness and research into occupancy need times to
complement event calendar and encourage event producers
to fill those gaps.
•Continuation of event survey program in 2017 for events
$10,000 and over, also other events selected by the CSE.
THANK YOU