HomeMy WebLinkAbout3. Event Liasion Update 08-03-2016Event Liaison Update
Upcoming Events
Town of Vail | CSE | 8/3/2016
Vail Beaver Creek Restaurant Week 9/30-10/9
Vail’s Top Shelf Harvest 10/1
Vail Valley Soccer Cup 10/1-10/2
Vail Beaver Creek Restaurant Week: Sept 30-Oct 9
Group 970
4 Town of Vail | CSE | 8/3/2016
Category: CRC
Funded: $11,500
Days out: 58
Highlights: Ahead of schedule with marketing efforts
Marketing:
•Posters and Postcards in hotels prior to 4th of July Weekend
•Restaurant recruitment and specials development underway
•Deadline to register for Summer Marketing push was July
22nd
•Media planning to be complete in August
Sponsorship:
•Confirming additional
Social Media
•Instagram - 171 followers
•Twitter – 207 followers
•FB – 775 likes
Vail’s Top Shelf Harvest: October 1
Eagle Valley Events
Town of Vail | CSE | 8/3/2016
Category: CRC
Funded: $15,500
Days out: 59
Time: 3-6pm
Marketing:
•Kick off to Vail Restaurant Week, communications and day of messaging encourage
reservations and direct people to VRW website for more details.
•Distillery/Brewery Targets Include (but not limited to): 808, KJ Wood, Breck Dist, Mile Hi
Spirits, 10th Mtn, Stoneyard, Oskar Blues, Denver Beer Co, Vail Brewing Co, Holly Daley,
Buena Vista Brewing, Hillary’s brother, Bonfire, etc.
•Invite all past restaurants and Taste 5 catering
•Continues with wine and chocolate and cheese pairing
•Posters - Valley wide and neighboring valley distribution
•Point of sale postcards for liquor stores, distillery tasting rooms and breweries distribution
•Vail Banners – Roundabout/Street
•Print - Vail Valley Magazine/Vail Daily
•Digital - Search retargeting, geo-fencing, facebook
•Groupon Ticket Sales and/or possibly ticket & lodging package on Groupon (in the works)
•Local Radio
•Email to past participants
Social Media
•Instagram - 67 followers
•Twitter – 41 followers
•FB – 179 likes
Vail Valley Cup – Cindy Eskwith Memorial Tournament October 1-2
Vail Valley Cup Soccer Club
Town of Vail | CSE | 8/3/2016
Category: CRC
Funded: $7500
Days out: 59
New this year:
•Will most likely hold registration at Lionshead Welcome Center
Marketing:
•Practice jersey featuring Town of Vail
•Town of Vail logo on Referee coin
•Tournament is listed on Gotsoccer – nationwide site
•Emails from Colorado Soccer Association and Gotsoccer to state and nationwide
•Facebook page regularly thanks sponsors
•TOV full page ad in the program, 2500 will be distributed
•Newsletters with TOV ads and sponsorship info throughout the year- to over 750 members
•Teams from all over Colorado (Durango to Ft Collins) , Utah and other surrounding states
•TOV logo located on website in several places in addition to photos highlighting the town
•Over 11 Vail Hotel represented /still adding more
•Referee registration night at Evergreen Lodge in Vail
•Ad in Vail Daily with a thank you after the Vail Cup
•TOV Signage during the weekend of Vail Cup
Social Media
•FB – 667 followers