HomeMy WebLinkAbout4.a. 2017 RFP Successful Event ExtensionsEvents for Discussion:
o GoPro Mountain Games
o Burton
o Vail International Dance Festival
o Taste of Vail
o Kids Adventure Games
o Outlier Offroad Festival
o Gourmet on Gore
•Other Recommendations
Extending Days of Successful Events
Evolution of Successful Existing Events
o Consider adding event days earlier in the week
o Increase attendance
o Broaden demographics
o Acquire sponsors
o Add elements and programming to established
events with highest potential to grow
Event Growth
What Type of Event Is Vail Missing?
•Late summer, early fall music festival
•Craft beer festival
•World class film festival
•Yoga festival
•Adventure Race (e.g. Tough Mudder)
•Pro Bike Race
•Ideas/Intellectual Forum
•Golf Tournament
•Multi-genre event (e.g. SXSW)
-May 2 – 9 40%/5%
-May 9 – 16 30%/5%
-May 16 -23 40%/5%
-May 23 – 30 50%/5%
-May 30 – June 6 70%/5%
-Aug 22 – 29 60%/8%
Destimetrics Data
-Sept 5 – 12 50%/10%
-Sept 12 – 19 50%/15%
-Sept 19 – 26 50%/8%
-Sept 26 – Oct 3 60%/10%
-Oct 3 – 10 55%/10%
-Oct 10 – 17 55%/8%
Identify Need Dates for a new event based on high and low occupancy percentages
and greatest potential upside: