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4.c. COMPLETE 2016 RFP List and Scorecard
Rating Sheet: CSE Funding Applications for Total Funding Available: BRAND FIT 0-10 TIMING 0-5 DEMOGRAPHIC FIT 0-10 COMMUNITY ENRICHMENT 0-5 PRODUCER QUALIFICATIONS 0-10 TOTAL SCORE: Cultural, Recreation & Community Events: $829,000 2016 Funds Requested Increase Room Nights - Out of Region 0-10 Increase Room Nights - Regional 0-5 Increase Room Nights - INT'L 0-5 Drive Group Business 0-5 Increase Sales Tax Revenue 0-10 Supports the Vail Brand Optimize Calendar "the right events @ the right time" Optimize visitor mix: Age, income, demographic targets per research data Community involvement opp and/or lasting benefit Continues to evolve delivering fresh content & enhanced experiences Promotes an atmosphere of vitality, fun & celebration Extent and quality of promotional and marketing "reach" Leverage media exposure & sponsorship support Proven quality, knowledge and resources to sustain and grow the event MAXIMUM 100 Amount of CRCE Funding Suggested: Terms: allocation conditions, earmarked funding, Activation required? 1 Big Beers, Belgians & Barleywines Festival $30,000.00 8 3 2 2 5 8 4 7 2 3 4 5 3 6 62 $9,000 2 CarniVail $45,000.00 9 4 3 1 8 9 5 9 3 4 5 7 6 10 83 $25,000 3 U16 Rocky/Central Junior Championships $2,500.00 7 2 2 1 6 9 4 7 3 3 4 3 3 7 61 $2,500 4 Taste of Vail $55,000.00 8 4 3 2 7 9 5 10 4 4 5 6 6 8 81 $35,000 5 Vail Film Festival $90,000.00 8 3 4 1 8 10 3 8 5 5 3 6 6 8 78 $55,000 6 Pink Vail $25,000.00 8 4 1 0 9 9 4 10 4 4 4 6 6 8 77 $10,000 7 Spring Back to Vail $30,000.00 7 4 2 0 8 8 5 8 4 5 5 7 6 10 79 $25,000 8 Vail Whitewater Series $6,000.00 4 4 1 0 6 9 5 7 5 5 5 6 7 8 72 $6,000 9 Starting Hearts: Inaugural Fitness Challenge $40,000.00 3 2 0 0 5 5 4 5 5 4 4 5 5 6 53 $5,000 10 Vail Summer Art Workshop $45,000.00 8 4 2 0 7 8 5 8 3 3 3 6 7 8 72 $20,000 11 GoPro Mountain Games $100,000.00 8 4 2 2 7 8 5 7 5 5 5 6 6 10 80 $80,000 LIONSHEAD ACTIVATION HAS TO HAPPEN 12 King of the Mountain Volleyball $15,000.00 8 4 2 2 7 7 5 8 3 3 4 6 6 8 73 $15,000 13 Vail Farmers' Market & Art Show/Vail Farmers' Market Farm to table Series- NEED RECAP $68,000.00 5 2 1 0 10 9 5 9 4 5 5 6 6 9 76 $40,000 14 Vail Arts Festival $10,000.00 7 3 0 0 8 8 4 8 4 4 4 6 6 9 71 $10,000 15 Vail Family Fun Fest $23,800.00 2 2 0 0 8 10 5 10 5 4 5 6 5 9 71 $23,800 16 Vail Lacrosse Shootout $20,000.00 2 2 0 0 6 6 2 8 3 3 3 4 4 8 51 $10,000 17 Vail Summer Bluegrass Series $50,000.00 5 5 0 0 8 10 5 8 5 4 5 7 7 10 79 $50,000 18 Vail America Days $70,000.00 9 4 2 0 10 10 5 10 5 5 5 7 7 10 89 $50,000 19 Colorado Cup 2016 - Bundesliga $75,000.00 3 3 4 2 8 7 2 7 4 0 5 5 5 5 60 $15,000 20 Kick It 3v3 National Soccer Championship $55,000.00 8 5 0 0 9 7 3 8 3 3 3 5 5 8 67 $20,000 21 Vail Kids Adventure Games $44,500.00 8 4 3 2 9 9 4 9 5 4 5 7 7 8 84 $38,000 course expansion to lionshead and gear village 22 Lionshead Mountainside Event $40,000.00 8 5 1 0 9 9 3 8 5 5 5 7 7 10 82 $20,000 23 Gourmet on Gore + RECAP $75,000.00 9 4 4 1 8 9 7 9 3 3 5 6 7 10 85 $50,000 24 Vail Oktoberfest + RECAP $85,000.00 7 3 3 0 9 10 8 9 4 5 5 8 7 10 88 $57,200 PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS Completed by: These categories scored as indicated: To be filled in by individual CSE Members Criteria evaluated on a scale of 0-5 or 0-10, or as designated, for a maximum of "score" 100 points: PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO INCREASE ROOM NIGHTS AND REVENUES:GROWTH POTENTIAL 0-10 MARKETING STRENGTH 0-15 25 Vail Automotive Classic/Vail Village Car Show & Evening Social - NEED RECAP $9,000.00 2 2 0 0 7 9 7 8 4 2 4 5 5 8 63 $3,000 26 36th FIPS Mouche World Fly Fishing Championship $50,000.00 8 3 5 3 8 10 5 9 4 4 4 7 7 9 86 $21,000 27 Colorado Grand NEED RECAP $10,000.00 7 5 0 0 9 9 5 10 5 5 5 7 7 7 81 $10,000 28 Outlier Offroad Festival NEED RECAP $25,000.00 7 4 1 2 8 8 4 7 4 5 5 7 7 7 76 $20,000 29 Vail Beaver Creek Restaurant Week NEED RECAP $11,500.00 6 4 0 0 9 10 5 7 4 4 4 6 6 8 73 $11,500 30 Vail Valley Cup, 3rd Annual Cindy Eskwith Memorial Tournament NEED RECAP $15,000.00 7 5 1 0 9 8 5 8 5 4 4 6 6 7 75 $9,000 31 Vail's Top Shelf Harvest NEED RECAP $20,000.00 6 3 1 1 7 8 3 8 3 4 5 3 4 7 63 $20,000 32 Vail Snow Daze $45,000.00 7 5 0 0 9 8 5 8 3 3 5 6 6 10 75 $30,000 33 Vail Holidaze $24,000.00 7 3 3 0 8 9 4 8 4 3 6 5 5 7 72 $15,000 activation on lionshead 34 Resurrection Fighting Alliance $27,000.00 7 5 1 0 8 7 5 7 3 3 4 7 8 8 73 $18,000 Total:$1,336,300.00 $829,000 Cultural, Recreation & Community Funds Remaining: -$507,300.00 $0 BRAND OPPORTUNITY 0-10 TIMING 0-10 DEMOGRAPHIC FIT: AUDIENCE 0-10 COMMUNITY ENRICHMENT 0-10 PRODUCER QUALIFICATIONS 0-10 TOTAL SCORE: Education & Enrichment Events: Available funding: $150,000 2016 Funds Requested Enhance Leadership Skills Foster Health & Well-being Opportunities for intellectual dialogues & Deliver an educational component Create lasting impact on community Buildsthe Vail Brand Optimize Calendar "the right events Optimize quality of participants to improve future Community involvement opp and/or lasting Growth: Continue to deliver fresh content Growth: Nat l global recognition/ participation Marketing Strength - promotion and Marketing Strength: Leveraged media exposure + sponsors Proven quality, knowledge and resources to sustain and grow the MAXIMUM 100 Amount of EEE Funding Suggested: Terms: allocation conditions, earmarked funding, Activation required? 1 Valley Tastings: Food for Youth, and Healthy Kids Colorado Survey $1,000.00 5 5 5 5 5 7 6 6 10 3 4 5 5 8 79 $1,000 2 Global Solutions Forum $25,000 5 4 5 5 5 8 10 8 8 4 5 4 4 7 82 $10,000 3 Mountain Fit Women’s Wellness Weekend $15,000 2 5 3 5 3 7 8 7 7 3 3 3 3 5 64 $8,000 4 Vertical Express $5,000 0 5 5 5 3 7 6 8 8 4 4 6 6 8 75 $2,500 5 Starting Hearts: All You Need Is Heart Event $20,000 0 5 4 4 5 7 7 8 8 3 4 5 5 8 73 $5,000 6 Mountains of Hope $20,000 4 3 4 2 5 10 10 8 9 4 4 7 7 8 85 $15,000 7 Nurture/Explore/Discover at the Garden $20,000 0 3 5 5 7 9 9 8 9 4 4 5 6 8 82 $10,000 8 Vail Centre $125,000 5 5 5 5 5 9 9 8 9 4 6 6 6 9 91 $68,500 9 Vail Symposium Winter 2016 $45,000 5 5 5 5 5 8 8 6 9 4 4 5 7 8 84 $30,000 TOTAL:$276,000 $150,000 Education/Enrichment Funds Remaining:-$126,000 $0 PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO ACHIEVE ONE OF MORE OF THE FOLLOWING: 0-25 GROWTH POTENTIAL 0-10 MARKETING STRENGTH 0-15 PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS