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HomeMy WebLinkAbout2. 2017 RFP Blank ScorecardCompleted by: Davis Rating Sheet: CSE Funding for 2017 Events BRAND FIT 0-10 TIMING 0-5 DEMOGRAPHIC FIT 0-10 COMMUNITY ENRICHMENT 0-5 PRODUCER QUALIFICATIONS 0-10 TOTAL SCORE: Cultural, Recreation & Community Events: $837,290 2016 Dates 2017 Funds Requested 2016 CSE Funds Received Increase Room Nights - Out of Region 0-10 Increase Room Nights - Regional 0-5 Increase Room Nights - INT'L 0-5 Drive Group Business 0-5 Increase Sales Tax Revenue 0-10 Supports the Vail Brand Optimize Calendar "the right events @ the right time" Optimize visitor mix: Age, income, demographic targets per research data Community involvement opp and/or lasting benefit Continues to evolve delivering fresh content & enhanced experiences Promotes an atmosphere of vitality, fun & celebration Extent and quality of promotional and marketing "reach" Leverage media exposure & sponsorship support Proven quality, knowledge and resources to sustain and grow the event MAXIMUM 100 Amount of CRC Funding Suggested: Terms: allocation conditions, earmarked funding, Activation required? 1 Vail Yeti Hockey Club Jan 6,7,13 Feb 3,4,17,18,24,25 Mar 17,18,24,25Dec1, 2,15,16 $ 15,000.00 $ - 0 $ - 2 U16 Rocky/Central Junior Championships March 11-17 $ 5,000.00 $ 2,500.00 0 $ - 3 World Pro Ski Tour March 24-26 $ 15,000.00 $ - 0 $ - 4 Pink Vail 3/25 $ 15,000.00 $ 10,000.00 0 $ - 5 Vail Film Festival March 30 - April 2 $ 90,000.00 $ 45,000.00 0 $ - 6 Taste of Vail April 5-8 $ 55,000.00 $ 30,000.00 0 $ - 7 Spring Back to Vail APRIL 14 - 16 $ 35,000.00 $ 25,000.00 0 $ - 8 Skate Vail's "Melee in the Mountains"4/29 $ 12,000.00 $ - 0 $ - 9 Vail College Soccer Showcase with Vail Select ID Soccer Camp May 3-June 4 $ 50,000.00 $ - 0 $ - 10 Vail Whitewater Race Series May 9,16, 23, 30, June 6 $ 6,000.00 $ 6,000.00 0 $ - 11 GoPro Mountain Games June 8-11 $ 100,000.00 $ 85,000.00 0 $ - 12 King of the Mountain Volleyball June 16-18 $ 15,000.00 $ 15,000.00 0 $ - 13 Vail Farmers' Market & Art Show June 18- October 1 $ 45,000.00 $ 35,000.00 0 $ - 14 Vail Arts Festival JUNE 23 - 25 $ 10,000.00 $ 10,000.00 0 $ - 15 Vail Family Fun Fest June 24, July 1, 8, 15, 22, 29 & Aug. 5 $ 22,400.00 $ 20,000.00 0 $ - 16 Vail Lacrosse Shootout June 25-July 4 $ 20,000.00 $ 15,000.00 0 $ - 17 Vail Summer Bluegrass Concert Series June 28, July 5, July 12 & July 19 $ 50,000.00 $ 50,000.00 0 $ - 18 Vail Farmers' Market Farm to Table Dinners June 30th, July 14, August 4th $ 14,500.00 $ - 0 $ - 19 Divide Music Festival July $ 396,000.00 $ - 0 $ - 20 Vail on Tap Summer $ 107,575.00 $ - 0 $ - 21 Vail America Days™7/4 $ 71,500.00 $ 65,000.00 0 $ - 22 Prep Baseball Reports West Championships July 20-23 $ 42,000.00 $ - 0 $ - 23 Kick It 3v3 World Championships July 28-30 $ 40,000.00 $ 40,000.00 0 $ - 24 Vail Kids Adventure Games August 9-13 $ 42,500.00 $ 40,000.00 0 $ - MARKETING STRENGTH 0-15 Completed by: BARRY DAVIS Criteria evaluated on a scale of 0-5 or 0-10, or as designated, for a maximum of "score" 100 points: PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO INCREASE ROOM NIGHTS AND REVENUES:GROWTH POTENTIAL 0-10 Completed by: Davis BRAND FIT 0-10 TIMING 0-5 DEMOGRAPHIC FIT 0-10 COMMUNITY ENRICHMENT 0-5 PRODUCER QUALIFICATIONS 0-10 TOTAL SCORE: Cultural, Recreation & Community Events: $837,290 2016 Dates 2017 Funds Requested 2016 CSE Funds Received Increase Room Nights - Out of Region 0-10 Increase Room Nights - Regional 0-5 Increase Room Nights - INT'L 0-5 Drive Group Business 0-5 Increase Sales Tax Revenue 0-10 Supports the Vail Brand Optimize Calendar "the right events @ the right time" Optimize visitor mix: Age, income, demographic targets per research data Community involvement opp and/or lasting benefit Continues to evolve delivering fresh content & enhanced experiences Promotes an atmosphere of vitality, fun & celebration Extent and quality of promotional and marketing "reach" Leverage media exposure & sponsorship support Proven quality, knowledge and resources to sustain and grow the event MAXIMUM 100 Amount of CRC Funding Suggested: Terms: allocation conditions, earmarked funding, Activation required? MARKETING STRENGTH 0-15PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO INCREASE ROOM NIGHTS AND REVENUES:GROWTH POTENTIAL 0-10 25 International Folk Art Market/Festival August 16-20 $ 500,000.00 $ - 0 $ - 26 Crazy Mountain Brewery's Edfest 8/19 $ 100,000.00 $ - 0 $ - 27 Zoppe Italian Family Circus August 25-27 $ 39,000.00 $ - 0 $ - 28 Vail Oktoberfest™ (LH & VV)Sept. 8 - Sept. 10 Sept. 15 - Sept. 17 $ 75,000.00 $ 55,000.00 0 $ - 29 Gourmet on Gore Sept. 1 - Sept. 4 $ 75,000.00 $ 55,000.00 0 $ - 30 Vail Automotive Classic | Vail Village Car Show 9/10 $ 7,500.00 $ 2,000.00 0 $ - 31 Colorado Grand Finish Line & Concours Sept. 15-16 $ 10,000.00 $ 10,000.00 0 $ - 32 Taste of Vail South America Fall Tasting September 21-24 $ 14,000.00 $ - 0 $ - 33 Slow Fashion Vail September 22, 23, 24 $ 38,000.00 $ - 0 $ - 34 Vail Beaver Creek Restaurant Week September 29 October 8 $ 10,500.00 $ 11,500.00 0 $ - 35 Top Shelf Harvest 9/30 $ 15,500.00 $ 15,500.00 0 $ - 36 Vail Outlier Offroad Festival - presented by SRAM Sep 30 - Oct 1 $ 25,000.00 $ 25,000.00 0 $ - 37 Vail Valley Soccer Cup October 6-8 $ 10,000.00 $ 7,500.00 0 $ - 38 Vail Beer Week October 12th- October 14 $ 50,000.00 $ - 0 $ - 39 America's Winter Opening November 30- December 4 $ 50,000.00 $ - 0 $ - 40 Vail Snowdaze DECEMBER 8 - 10 $ 45,000.00 $ 40,000.00 0 $ - 41 Vail Holidaze December 10th, Dec 17-31 $ 26,000.00 $ 24,000.00 0 $ - Total: $ 2,364,975.00 $ - Cultural, Recreation & Community Funds Remaining: $ (1,527,685.00) $ 837,290.00 Completed by: Davis BRAND FIT 0-10 TIMING 0-5 DEMOGRAPHIC FIT 0-10 COMMUNITY ENRICHMENT 0-5 PRODUCER QUALIFICATIONS 0-10 TOTAL SCORE: Cultural, Recreation & Community Events: $837,290 2016 Dates 2017 Funds Requested 2016 CSE Funds Received Increase Room Nights - Out of Region 0-10 Increase Room Nights - Regional 0-5 Increase Room Nights - INT'L 0-5 Drive Group Business 0-5 Increase Sales Tax Revenue 0-10 Supports the Vail Brand Optimize Calendar "the right events @ the right time" Optimize visitor mix: Age, income, demographic targets per research data Community involvement opp and/or lasting benefit Continues to evolve delivering fresh content & enhanced experiences Promotes an atmosphere of vitality, fun & celebration Extent and quality of promotional and marketing "reach" Leverage media exposure & sponsorship support Proven quality, knowledge and resources to sustain and grow the event MAXIMUM 100 Amount of CRC Funding Suggested: Terms: allocation conditions, earmarked funding, Activation required? MARKETING STRENGTH 0-15PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO INCREASE ROOM NIGHTS AND REVENUES:GROWTH POTENTIAL 0-10 BRAND OPPORTUNITY 0-10 TIMING 0-10 DEMOGRAPHIC FIT: AUDIENCE 0-10 COMMUNITY ENRICHMENT 0-10 PRODUCER QUALIFICATIONS 0-10 TOTAL SCORE: Education & Enrichment Events: Available funding: $151,500 2016 Dates 2017 Funds Requested 2016 CSE Funds Received Enhance Leadership Skills Foster Health & Well-being Opportunities for intellectual dialogues & problem solving Deliver an educational component Create lasting impact on community Builds the Vail Brand Optimize Calendar "the right events @ the right time" Optimize quality of participants to improve future economic opportunity Community involvement opp and/or lasting benefit Growth: Continue to deliver fresh content Growth: Nat'l global recognition/ participation Marketing Strength - promotion and reach Marketing Strength: Leveraged media exposure + sponsors Proven quality, knowledge and resources to sustain and grow the event MAXIMUM 100 Amount of EEE Funding Suggested: Terms: allocation conditions, earmarked funding, Activation required? 1 Community Art Events for the Town of Vail Jan. 1-Dec 31 $ 20,800.00 $ - 0 $ - 2 Vail Veterans Program January 22 - 26; March 5 - 10 $ 20,000.00 $ 18,000.00 0 $ - 3 Betty Ford Alpine Gardens Programming April - October $ 20,000.00 $ 15,000.00 0 $ - 4 Vertical Express for MS - A Jimmie Heuga Memorial Event 2/18 $ 4,000.00 $ 4,000.00 0 $ - 5 Starting Hearts: All You Need is Heart TBD February $ 12,000.00 $ 6,000.00 0 $ - 6 Campfire Games Vail 6/17 $ 5,000.00 $ - 0 $ - 7 Vail Centre Programming 2017 $ 90,000.00 $ 56,000.00 0 $ - 8 Starting Hearts: Heart Health Challenge July-August $ 25,000.00 $ - 0 $ - 9 Vail Symposium January 1 - December 31 $ 60,000.00 $ 35,000.00 0 $ - 10 Global Solutions Forum October $ 15,000.00 $ 15,000.00 0 $ - 11 Valley Tastings: Food for Youth, & Healthy Kids Colorado Survey October- November $ 2,500.00 $ 1,000.00 0 $ - TOTAL:$274,300 $0 Education/Enrichment Funds Remaining:-$122,800 $151,500 PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO ACHIEVE ONE OF MORE OF THE FOLLOWING: 0-25 GROWTH POTENTIAL 0-10 MARKETING STRENGTH 0-15