HomeMy WebLinkAbout2. 2017 RFP Blank ScorecardCompleted by: Davis
Rating Sheet: CSE Funding for 2017 Events
BRAND FIT
0-10
TIMING
0-5
DEMOGRAPHIC
FIT
0-10
COMMUNITY
ENRICHMENT
0-5
PRODUCER
QUALIFICATIONS
0-10
TOTAL SCORE:
Cultural, Recreation & Community Events:
$837,290 2016 Dates 2017 Funds Requested 2016 CSE Funds
Received
Increase Room
Nights - Out of
Region
0-10
Increase Room
Nights - Regional
0-5
Increase Room
Nights - INT'L
0-5
Drive Group
Business
0-5
Increase Sales
Tax Revenue
0-10
Supports the
Vail Brand
Optimize
Calendar
"the right events
@ the right
time"
Optimize visitor mix:
Age, income,
demographic targets
per research data
Community
involvement opp
and/or lasting
benefit
Continues to
evolve delivering
fresh content &
enhanced
experiences
Promotes an
atmosphere of
vitality, fun &
celebration
Extent and quality
of promotional
and marketing
"reach"
Leverage media
exposure &
sponsorship support
Proven quality,
knowledge and
resources to sustain
and grow the event
MAXIMUM
100
Amount of CRC Funding
Suggested:
Terms: allocation conditions, earmarked funding,
Activation required?
1 Vail Yeti Hockey Club
Jan 6,7,13 Feb
3,4,17,18,24,25
Mar
17,18,24,25Dec1,
2,15,16
$ 15,000.00 $ - 0 $ -
2 U16 Rocky/Central Junior Championships March 11-17 $ 5,000.00 $ 2,500.00 0 $ -
3 World Pro Ski Tour March 24-26 $ 15,000.00 $ - 0 $ -
4 Pink Vail 3/25 $ 15,000.00 $ 10,000.00 0 $ -
5 Vail Film Festival March 30 - April 2 $ 90,000.00 $ 45,000.00 0 $ -
6 Taste of Vail April 5-8 $ 55,000.00 $ 30,000.00 0 $ -
7 Spring Back to Vail APRIL 14 - 16 $ 35,000.00 $ 25,000.00 0 $ -
8 Skate Vail's "Melee in the Mountains"4/29 $ 12,000.00 $ - 0 $ -
9 Vail College Soccer Showcase with Vail Select ID Soccer
Camp May 3-June 4 $ 50,000.00 $ - 0 $ -
10 Vail Whitewater Race Series May 9,16, 23, 30,
June 6 $ 6,000.00 $ 6,000.00 0 $ -
11 GoPro Mountain Games June 8-11 $ 100,000.00 $ 85,000.00 0 $ -
12 King of the Mountain Volleyball June 16-18 $ 15,000.00 $ 15,000.00 0 $ -
13 Vail Farmers' Market & Art Show June 18- October
1 $ 45,000.00 $ 35,000.00 0 $ -
14 Vail Arts Festival JUNE 23 - 25 $ 10,000.00 $ 10,000.00 0 $ -
15 Vail Family Fun Fest
June 24, July 1, 8,
15, 22, 29 & Aug.
5
$ 22,400.00 $ 20,000.00 0 $ -
16 Vail Lacrosse Shootout June 25-July 4 $ 20,000.00 $ 15,000.00 0 $ -
17 Vail Summer Bluegrass Concert Series June 28, July 5,
July 12 & July 19 $ 50,000.00 $ 50,000.00 0 $ -
18 Vail Farmers' Market Farm to Table Dinners June 30th, July
14, August 4th $ 14,500.00 $ - 0 $ -
19 Divide Music Festival July $ 396,000.00 $ - 0 $ -
20 Vail on Tap Summer $ 107,575.00 $ - 0 $ -
21 Vail America Days™7/4 $ 71,500.00 $ 65,000.00 0 $ -
22 Prep Baseball Reports
West Championships July 20-23 $ 42,000.00 $ - 0 $ -
23 Kick It 3v3 World Championships July 28-30 $ 40,000.00 $ 40,000.00 0 $ -
24 Vail Kids Adventure Games August 9-13 $ 42,500.00 $ 40,000.00 0 $ -
MARKETING STRENGTH
0-15
Completed by: BARRY DAVIS
Criteria evaluated on a scale of 0-5 or 0-10, or as designated, for a maximum of "score" 100 points:
PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO INCREASE ROOM NIGHTS AND REVENUES:GROWTH POTENTIAL
0-10
Completed by: Davis
BRAND FIT
0-10
TIMING
0-5
DEMOGRAPHIC
FIT
0-10
COMMUNITY
ENRICHMENT
0-5
PRODUCER
QUALIFICATIONS
0-10
TOTAL SCORE:
Cultural, Recreation & Community Events:
$837,290 2016 Dates 2017 Funds Requested 2016 CSE Funds
Received
Increase Room
Nights - Out of
Region
0-10
Increase Room
Nights - Regional
0-5
Increase Room
Nights - INT'L
0-5
Drive Group
Business
0-5
Increase Sales
Tax Revenue
0-10
Supports the
Vail Brand
Optimize
Calendar
"the right events
@ the right
time"
Optimize visitor mix:
Age, income,
demographic targets
per research data
Community
involvement opp
and/or lasting
benefit
Continues to
evolve delivering
fresh content &
enhanced
experiences
Promotes an
atmosphere of
vitality, fun &
celebration
Extent and quality
of promotional
and marketing
"reach"
Leverage media
exposure &
sponsorship support
Proven quality,
knowledge and
resources to sustain
and grow the event
MAXIMUM
100
Amount of CRC Funding
Suggested:
Terms: allocation conditions, earmarked funding,
Activation required?
MARKETING STRENGTH
0-15PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO INCREASE ROOM NIGHTS AND REVENUES:GROWTH POTENTIAL
0-10
25 International Folk Art Market/Festival August 16-20 $ 500,000.00 $ - 0 $ -
26 Crazy Mountain Brewery's Edfest 8/19 $ 100,000.00 $ - 0 $ -
27 Zoppe Italian Family Circus August 25-27 $ 39,000.00 $ - 0 $ -
28 Vail Oktoberfest™ (LH & VV)Sept. 8 - Sept. 10
Sept. 15 - Sept. 17 $ 75,000.00 $ 55,000.00 0 $ -
29 Gourmet on Gore Sept. 1 - Sept. 4 $ 75,000.00 $ 55,000.00 0 $ -
30 Vail Automotive Classic | Vail Village Car Show 9/10 $ 7,500.00 $ 2,000.00 0 $ -
31 Colorado Grand Finish Line & Concours Sept. 15-16 $ 10,000.00 $ 10,000.00 0 $ -
32 Taste of Vail South America Fall Tasting September 21-24 $ 14,000.00 $ - 0 $ -
33 Slow Fashion Vail September 22,
23, 24 $ 38,000.00 $ - 0 $ -
34 Vail Beaver Creek Restaurant Week September 29
October 8 $ 10,500.00 $ 11,500.00 0 $ -
35 Top Shelf Harvest 9/30 $ 15,500.00 $ 15,500.00 0 $ -
36 Vail Outlier Offroad Festival - presented by SRAM Sep 30 - Oct 1 $ 25,000.00 $ 25,000.00 0 $ -
37 Vail Valley Soccer Cup October 6-8 $ 10,000.00 $ 7,500.00 0 $ -
38 Vail Beer Week October 12th-
October 14 $ 50,000.00 $ - 0 $ -
39 America's Winter Opening November 30-
December 4 $ 50,000.00 $ - 0 $ -
40 Vail Snowdaze DECEMBER 8 - 10 $ 45,000.00 $ 40,000.00 0 $ -
41 Vail Holidaze December 10th,
Dec 17-31 $ 26,000.00 $ 24,000.00 0 $ -
Total: $ 2,364,975.00 $ -
Cultural, Recreation & Community Funds Remaining: $ (1,527,685.00) $ 837,290.00
Completed by: Davis
BRAND FIT
0-10
TIMING
0-5
DEMOGRAPHIC
FIT
0-10
COMMUNITY
ENRICHMENT
0-5
PRODUCER
QUALIFICATIONS
0-10
TOTAL SCORE:
Cultural, Recreation & Community Events:
$837,290 2016 Dates 2017 Funds Requested 2016 CSE Funds
Received
Increase Room
Nights - Out of
Region
0-10
Increase Room
Nights - Regional
0-5
Increase Room
Nights - INT'L
0-5
Drive Group
Business
0-5
Increase Sales
Tax Revenue
0-10
Supports the
Vail Brand
Optimize
Calendar
"the right events
@ the right
time"
Optimize visitor mix:
Age, income,
demographic targets
per research data
Community
involvement opp
and/or lasting
benefit
Continues to
evolve delivering
fresh content &
enhanced
experiences
Promotes an
atmosphere of
vitality, fun &
celebration
Extent and quality
of promotional
and marketing
"reach"
Leverage media
exposure &
sponsorship support
Proven quality,
knowledge and
resources to sustain
and grow the event
MAXIMUM
100
Amount of CRC Funding
Suggested:
Terms: allocation conditions, earmarked funding,
Activation required?
MARKETING STRENGTH
0-15PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR ROWS POTENTIAL TO INCREASE ROOM NIGHTS AND REVENUES:GROWTH POTENTIAL
0-10
BRAND
OPPORTUNITY
0-10
TIMING
0-10
DEMOGRAPHIC
FIT: AUDIENCE
0-10
COMMUNITY
ENRICHMENT
0-10
PRODUCER
QUALIFICATIONS
0-10
TOTAL SCORE:
Education & Enrichment Events:
Available funding: $151,500 2016 Dates 2017 Funds Requested 2016 CSE Funds
Received
Enhance
Leadership Skills
Foster Health &
Well-being
Opportunities for
intellectual
dialogues &
problem solving
Deliver an
educational
component
Create lasting
impact on
community
Builds the
Vail Brand
Optimize
Calendar
"the right events
@ the right
time"
Optimize quality of
participants to
improve future
economic
opportunity
Community
involvement opp
and/or lasting
benefit
Growth: Continue
to deliver fresh
content
Growth: Nat'l
global recognition/
participation
Marketing
Strength -
promotion and
reach
Marketing Strength:
Leveraged media
exposure + sponsors
Proven quality,
knowledge and
resources to sustain
and grow the event
MAXIMUM
100
Amount of EEE Funding
Suggested:
Terms: allocation conditions, earmarked funding,
Activation required?
1 Community Art Events for the Town of Vail Jan. 1-Dec 31 $ 20,800.00 $ - 0 $ -
2 Vail Veterans Program January 22 - 26;
March 5 - 10 $ 20,000.00 $ 18,000.00 0 $ -
3 Betty Ford Alpine Gardens Programming April - October $ 20,000.00 $ 15,000.00 0 $ -
4 Vertical Express for MS - A Jimmie Heuga Memorial
Event 2/18 $ 4,000.00 $ 4,000.00 0 $ -
5 Starting Hearts: All You Need is Heart TBD February $ 12,000.00 $ 6,000.00 0 $ -
6 Campfire Games Vail 6/17 $ 5,000.00 $ - 0 $ -
7 Vail Centre Programming 2017 $ 90,000.00 $ 56,000.00 0 $ -
8 Starting Hearts: Heart Health Challenge July-August $ 25,000.00 $ - 0 $ -
9 Vail Symposium January 1 -
December 31 $ 60,000.00 $ 35,000.00 0 $ -
10 Global Solutions Forum October $ 15,000.00 $ 15,000.00 0 $ -
11 Valley Tastings: Food for Youth, & Healthy Kids Colorado
Survey
October-
November $ 2,500.00 $ 1,000.00 0 $ -
TOTAL:$274,300 $0
Education/Enrichment Funds Remaining:-$122,800 $151,500
PLEASE DO NOT RE-SORT OR DELETE ANY COLUMNS OR
ROWS POTENTIAL TO ACHIEVE ONE OF MORE OF THE FOLLOWING: 0-25 GROWTH POTENTIAL
0-10
MARKETING STRENGTH
0-15