HomeMy WebLinkAbout1.d. 2017 CSE Funding VLMDAC-Council Presentation_10.27.20162017 Special Event Allocations-Strategic Overview
Commission on Special Events
November 17, 2016
COMMISSION ON SPECIAL EVENTS
Mark Gordon
Vice Chair, Commission on Special Events
2 Town of Vail | Commission on Special Events | 11/17/2016
CSE Purpose
The purpose of the Commission on Special Events
is to develop and deliver a calendar of events that
accomplish the following objectives:
1.Align events with the Vail Brand: Like Nothing on
Earth
2.Drive Positive Economic Impact
- occupancy
- sales tax
- group business
- return guests
3. Generate funding leverage
4. Attract destination guests; from out of state,
international and in-state, who book overnight
rooms
5. Oversee an optimal event calendar
6. Achieve a superior community and guest
experience: Net Promoter Score
3 Town of Vail | Commission on Special Events | 11/17/2016
CSE Strategic Plan
•Special events contribute to guest satisfaction,
increased spending and sense of community.
•Event funding decisions will be made in alignment
with the strategies supported by the Vail Local
Marketing District (VLMD).
•Cooperation and communication with other
community organizations are essential to the success
of the CSE’s program.
•Events that receive funding from the CSE must be
compatible with the Vail Brand and be of a quality
commensurate with Vail’s image as a world-class
resort.
•The use of measurable criteria in event selection,
funding and evaluation is critical to ensuring progress.
4 Town of Vail | Commission on Special Events | 11/17/2016
2016 CSE Successes
•Collaborated with VLMDAC to clearly identify lodging occupancy need times and
recommended event types for 2017 planning.
•Added question to RFP about environmentally sustainable event practices.
•Received 14 new event applications, 12 in the Community, Recreation and Cultural
category and 2 in the Education and Enrichment category.
•Worked with staff and finance to identify in-kind request values for overall
calculation during event funding decisions.
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Town of Vail | Commission on Special Events | 11/17/2016
2017 Newly Funded Events
•Community, Recreation & Cultural Events
1.Melee in the Mountains Roller Derby Tournament – April 29 @ Dobson Arena
2.Vail Craft Beer Classic – June 16-18 in Vail Village
3.Prep Baseball Reports West Championships – July 20-23 @ Ford Park
4.Crazy Mountain Brewery’s Ed Fest – August 26 @ Gerald Ford Amphitheatre
5.Taste of Vail South American Fall Wine Tasting – September 21-24 in Vail Village
6.Slow Fashion Vail – September 23-24 in Vail Village/Gore Creek Drive
•Education & Enrichment Events/Programs
•Community Art Events for the Town of Vail – January 1-December 31 @ various
locations
6 Town of Vail | Commission on Special Events | 11/17/2016
2017 CSE & Event Strategies
•Growth of successful existing events.
•Optimize event calendar management aligned with
opportunity and resource balance.
•Continue commitment to fund independent, 3rd party
surveys for designated events. 2017 will be the 3rd
year for collecting event survey data.
•Implement online RFP process for 2018, saving
significant paper and time.
•Evolution of online permit tool for greater efficiency
and streamlined communication for internal teams
and event producers.
7 Town of Vail | Commission on Special Events | 11/17/2016
QUESTIONS? THANK YOU