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Home My WebLink About5.a. Recap 2016 World Fly Fishing Championships36th FIPS Mouche World Fly Fishing Championship September 11-18, 2016 November 2, 2016 FRANCE SPAIN USA 36th FIPS Mouche World Fly Fishing Championship September 11-18, 2016 John Knight 970-376-5703 jknight@theamericacup.org 2Town of Vail | CSE | November 2, 2016 Attendance Estimate 3Town of Vail | CSE | November 2, 2016 •How would you impact attendance next year? The WFFC travels to different countries each year, bids are 4-5 years out to host event. The 2016 WFFC will have years of visitor impact having showcased ‘world championship’ water in the Vail Valley. Sportsman will come here to fish championship water for years to come. Visitor Type 4Town of Vail | CSE | November 2, 2016 •Was this the visitor type split you expected? Yes •Why or why not? Please explain. This is a destination event, and while many volunteers were local, some were from the front range and 90 people even flew in, from out of state, to volunteer. •What steps would you take to optimize visitor mix? This was a fantastic mix and our lodging discount efforts helped many attend. Overall Visitor Profile 5Town of Vail | CSE | November 2, 2016 •Who was your anticipated target demographic? Yes, this was an adult age group championship. •Did you reach your target demographic? •Why or why not? Yes, participating member countries had age appropriate teams. •What would you change to reach that audience next year? This annual event drives this age group to host country. Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only Only 6Town of Vail | CSE | November 2, 2016 •What measures did you take to incentivize attendees to book lodging in the Town of Vail? Provided a variety of lodging discounts to attendees 90 days before event. Host hotel landed many attendees pre event and rolled into the lodging week of event. Role/Importance of Event in Intent to Visit Vail 7Town of Vail | CSE | November 2, 2016 •What actions did you take this year to generate the number of overnight guests? Pre event lodging discounts, host hotel pre event incentives, volunteer hotel discounts, full buy out of host hotel for 7 nights for teams lodging. •How would you increase the number of overnight Vail guests coming for the event next year? More volunteer options and pre event larger unit offerings for 8-12 person traveling teams. NPS (Net Promoter Score)/Likelihood to Recommend 8Town of Vail | CSE | November 2, 2016 •Do you think the NPS scores reflect the attendee event experience? No Last year’s youth event scored NPS 70 and was 1/3 the size and impact. So much more this year, the score should be higher. Language barriers of survey an issue. •What steps would you take to improve the NPS scores for your event next year? 1-Include more family volunteer opportunities off water. Estimated Return on Investment (ROI) & Attendee Expenditures 9Town of Vail | CSE | November 2, 2016 •What did your event do to encourage spending in Vail? Host hotel in Vail, all ceremonies and event extra in Vail Village or Lionshead. Kept attendees and volunteers in town for week. Vail Brand Compatibility The Premier International Mountain Resort Community 10Town of Vail | CSE | November 2, 2016 The event met the standard of excellence by: •Showed Vail as a world class destination for a world championship event. •Showcased the watershed as world class venues for a World Fly Fishing Championship •Attendees came early to prepare for the World Fly Fishing Championship •Out of county, state and country Competitors, Attendees and Volunteers •Educational –Conservation Symposium highlighted area watershed issues Event Strengths & Weaknesses 11Town of Vail | CSE | November 2, 2016 •Exceeded expectations in these ways: •Goal was to set a new standard for this championship. Lodging (comfortable), F&B (very good food), Ceremonies (amazing venues), Celebrations (DeYoung art show, bol vail, Marriott, Broncos), Technology (web, event App, Fishery Reports), Transportation (timely, professional), and host hotel (decor, hospitality) all exceed expectations of attendees. •Measures that could be taken for event improvement: •More volunteer training and exposure. •For repeat event, comparison to past years: •Best event in 36 years! Per attendees and FIPS Mouche president, Paul Vekemans. Community Contribution 12Town of Vail | CSE | November 2, 2016 •Describe how the event impacted Vail’s sense of community: •Flag Parade, with 30 local kids, through Lionshead was cheered on by all businesses and visitors alike. •Many locals went to the venues to watch competitors fish and had more community involvement overall. •Ford Amphitheater was open to the public for Conservation Symposium –speakers: Eagle River Watershed Council, Colorado Trout Unlimited, Denver Water Board, Patagonia's DamNation film –all showcasing local and national watershed issues. Awards followed. •“We reminded people that the world championship snow we are familiar with, melts into world championship water for fishing.” Topline Marketing Efforts 13Town of Vail | CSE | November 2, 2016 •Facebook Impressions 4,228 Likes, 271,619 Unique Users, 13,841,524 Total Impressions. •Event Mobile App 2,269 Downloads, 2,056 Profiles, 42,285 Sessions. •Website 26,848 Unique Users, 54,861 Sessions, 136,985 Page Views. •Media Outlets 1,146,077 Media Views, TV, Internet Articles. •Hotel FAQs and Agenda Sheets handed out in Vail, as well as banners and street A Frames. •Flyers and posters placed in Eagle and Summit Counties and Denver area shops. •(All Stats from January 1, 2016 –September 30, 2016) Potential for Growth & Sponsorships/Media Exposure 14Town of Vail | CSE | November 2, 2016 •Post event trailer and feature length film of championship coming in Fall/Winter will drive interest back to Vail and area watershed. •Potential CIPS events in future, VP youth chair offered to John –April 2017. •Project Healing Waters Fly Fishing, Trout Unlimited to plan national meetings in Vail. •Like events on local or national scale may produce in area. https://vimeo.com/188260581 Sustainability Efforts 15Town of Vail | CSE | November 2, 2016 •What measures were taken at your event to support the environmentally- friendly goals of the Town of Vail? •Used recycled paper throughout event’s printing needs •Separate bins for recycling vs. trash at all venues •Event banners are being sold to support PHWFF Solder’s Day program. •Paperless Program –with utilization of Event Mobile App Event Budget 16Town of Vail | CSE | November 2, 2016 •Total event budget: $412,758.36 •CSE funds: $50,000.00 •Profit and loss: -$40,309.31 •Due to team fee reduction and fund raising lateness (post event). •Funding utilization: Local marketing and venue expenses. •In-kind sponsorship: Vendor goods: hats, lines, packs, swag. Nothing to off set hard costs. •Cash sponsorship: $118,457.34 + $40,000 +/-to offset loss. Additional Information/Appendix 17Town of Vail | CSE | November 2, 2016 •Provide detailed budget in complete PDF please •Provide full version of the Survey Dashboard PDF in Appendix •Provide internal survey results.