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HomeMy WebLinkAbout5.d. 2016 Recap Gourmet on GoreSurveyed  Event  Recap:  Gourmet  on  Gore November  2,  2016 Gourmet  on  Gore:  September  2  -­5,  2016 Office:  970.476.6797  x702 Mobile:  970.331.5312 jamesd@gohighline.com 2Town  of  Vail    |    CSE    |    11/2/16 Attendance  Estimate 3Town  of  Vail    |    CSE    |    11/2/16 •How  would  you  impact  attendance  next  year? •Continue  to  lean  in  to  Event  Partnerships,   whether  media  or  other  partnership   category  to  utilize  their  reach  and  unique   exposure  opportunities  through  PR,  Social   Media  and  variety  of  collaboration   opportunities. •Consider  additional  signage  within  the   Farmer’s  Market,  if  allowed,  to  direct  traffic   to  Gourmet  on  Gore.   Total economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $23.97 $1,318,274.54 $55,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 9.6K Attendance Est 69% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding62% 14%10%9%5% Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall Visitor  Type 4Town  of  Vail    |    CSE    |    11/2/16 •Was  this  the  visitor  type  split  you  expected?  Yes,  although  we  anticipate  that  there  is  a   higher  percentage  of  the  Seasonal  Resident  of  the  Vail  Valley •What  steps  would  you  take  to  optimize  visitor  mix?  Continue  efforts  to   inform/collaborate  with  area  lodging  community  with  information  and  continue  to   grow  social  channels.   Total economic impact per attendee day ShoppingRestaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% DetractorPassive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 123 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $23.97 $1,318,274.54 $55,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 9.6K Attendance Est 69% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding62% 14%10%9%5% Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall Overall  Visitor  Profile 5Town  of  Vail    |    CSE    |    11/2/16 •Who  was  your  anticipated  target   demographic? •Did  you  reach  your  target  demographic?   Why  or  why  not?  YES.  This  world-­‐class  Vail   event  is  in  it’s  11th year  and  strong  reason   for  guests  to  travel  to  Vail  to  enjoy  the   lifestyle  and  culinary  expertise. •What  would  you  change  to  reach  that   audience  next  year?  Continue  efforts  to   inform/collaborate  with  area  lodging   community  with  information  and  continue   to  grow  social  channels. Total economic impact per attendee day ShoppingRestaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% DetractorPassive Promoter0%20%40%60%80%% of Total Number of Records21%74%5%Likelihood of Recommending Event to a Friend or Family Member0: None, Iwould havecome to Vailanyway1234 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail0%20%40%Percent Responding50%13%27%1%4%5%Importance of Event in Decision to Visit Vail Today - Overall2016 Event fundingDirect economic Impactto TOVEconomic impactpayback ratio $23.97$1,318,274.54$55,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K10K20K9.6KAttendance Est 69%NPS Net Promoter ScoreOvernightvisitorSeasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail0%50%Percent Responding62%14%10%9%5%Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 AverageOverallOvernight visitorSeasonal resident of Vail ValleyFull-time downvalley residentFull-time resident of Town of VailDay visitor to Vail5.88.36.43.43.24.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall Overnight  Visitor  Profile:  Overnight  Visitors  &  Seasonal  Residents  Only   Only 6Town  of  Vail    |    CSE    |    11/2/16 •What  measures  did  you  take  to   incentivize  attendees  to  book   lodging  in  the  Town  of  Vail? •We  focused  on  showcasing   Vail  and  the  variety  of   lodging  information  through   vail.com •Work  with  area  lodging   community  to  provide  event   assets  providing  them  the   opportunity  to  promote. •Event  on  Vail.com Total economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0$100$200Economic Impactper Attendee-Day$137 $48 $18$33 $6$2Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter0%20%40%60%80%% of Total Number of Records21%74%5%Likelihood of Recommending Event to a Friend or Family Member0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail0%20%40%Percent Responding50%13%27%1%4%5%Importance of Event in Decision to Visit Vail Today - Overall2016 Event fundingDirect economic Impactto TOVEconomic impactpayback ratio $23.97$1,318,274.54$55,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K10K20K 9.6KAttendance Est 69%NPS Net Promoter ScoreOvernightvisitorSeasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail0%50%Percent Responding62%14%10%9%5%Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 AverageOverallOvernight visitorSeasonal resident of Vail ValleyFull-time downvalley residentFull-time resident of Town of VailDay visitor to Vail 5.88.36.43.43.24.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall Role/Importance  of  Event  in  Intent  to  Visit  Vail 7Town  of  Vail    |    CSE    |    11/2/16 •What  actions  did  you  take  this  year  to  generate  the  number  of  overnight  guests?   The  event  intentionally  includes  a  strong  kick-­‐off  event  on  Friday  and  Monday   event  to  entice  guests  to  extend  their  Vail  stay.  The  lifestyle  event,  Summertime   Community  Yoga  is  also  an  enhancement  for  guests  to  enjoy  Vail.   •How  would  you  increase  the  number  of  overnight  Vail  guests  coming  for  the   event  next  year?  Continue  to  work  with  partners  to  expand  the  social  reach             and  overall  event  exposure and  explore  more  social  messaging  and                               advertising  to  push  lodging  packages.   Total economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $23.97 $1,318,274.54 $55,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 9.6K Attendance Est 69% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding62% 14%10%9%5% Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall NPS  (Net  Promoter  Score)/Likelihood  to  Recommend 8Town  of  Vail    |    CSE    |    11/2/16 •Do  you  think  the  NPS  scores  reflect  the  attendee  event  experience?  Yes,  although  with   so  many  sounds,  tastes,  smells,  talent  and  offerings  in  the  heart  of  the  Vail  Village  the   passive  responses  are  surprising.   •What  steps  would  you  take  to  improve  the  NPS  scores  for  your  event  next  year?                         It  would  be  ideal  to  explore  a  larger  event  footprint  in  order  to  accommodate                           more  event  partners,  culinary  brands  and  program  offerings  for  guests.  We’d                         love  to  bring  a  demonstration  component  back  to  the  event. Total economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall2016 Event fundingDirect economic Impactto TOVEconomic impactpayback ratio $23.97$1,318,274.54$55,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K10K20K 9.6KAttendance Est 69% NPS Net Promoter Score Overnightvisitor Seasonalresident ofVail Valley Full-timeresident ofTown of Vail Full-timedownvalleyresident Day visitor toVail0%50%Percent Responding62%14%10%9%5%Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 AverageOverall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall Estimated  Return  on  Investment  (ROI)  &  Attendee  Expenditures 9Town  of  Vail    |    CSE    |    11/2/16 •What  did  your  event  do  to  encourage  spending   in  Vail? •Restaurants  are  key  in  this  process  as  they   are  promoting  themselves  all  weekend   long  and  it  works. •Guests  describe  this  event  as  a  beautiful   weekend  in  Vail.  With    pleasant  weather   and  less  hustle  &  bustle  than  other  times   of  year,  retailers  experience  “the  right   people”  from  this  event.   Total economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $23.97 $1,318,274.54 $55,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 9.6K Attendance Est 69% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding62% 14%10%9%5% Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall Total economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $23.97 $1,318,274.54 $55,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 9.6K Attendance Est 69% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding62% 14%10%9%5% Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $276 $240 Overall Overnight visitor Overall Vail  Brand  Compatibility 10Town  of  Vail    |    CSE    |    11/2/16 The  event  met  the  standard  of  excellence  by: •Gourmet  on  Gore  meets  these  standards  both  with  the  high  quality  of  the   restaurants  as  well  as  the  overall  production,  organization  and  strong  visual   aesthetics  of  the  venue.   •Gourmet  on  Gore  not  only  offers  a  variety  of  events  for  the  whole  family  but   includes  lifestyle  activities  like  Summertime  Community  Yoga,  Kids’  Culinary   Corner  and  highlights  the  top  level  culinary  talent  in  Vail  while  offering  the   strong  event  platform  that  sponsors  are  attracted  to  within  Vail,  CO. Event  Strengths  &  Weaknesses 11Town  of  Vail    |    CSE    |    11/2/16 •Exceeded  expectations  in  these  ways: •Gourmet  on  Gore  not  only  offers  a  unique  culinary/tasting   experience  at  affordable  prices,  but  also  a  fun  resort  experience,   sense  of  community  and  increased  quality  of  experience  for  guests   and  residents  during  a  holiday  weekend. •The  continuation  of  Brunch  off  Bridge  Street  on  Monday  gave  guests   a  reason  to  prolong  their  stay  in  Vail and  this  event  continues  to  grow.   •There  was  a  strong  mix  of  food  and  beverage  options  and  most  of  the   restaurants  returning  from  2015.   •Tahoe  Kitchen  Co.  was  a  wonderful  new,  relevant  addition  for  2016. Event  Strengths  &  Weaknesses 12Town  of  Vail    |    CSE    |    11/2/16 •Measures  that  could  be  taken  for  event  improvement:   •2016  brought  a  slightly  new  event  footprint  with  more  space  for   guests  to  enjoy  seating.  While  we  look  to  continuously  enhance  the   event,  grow  partnerships  and  grow  relevant  activations,  extended   space  (to  Gore  Creek  Promenade)  would  go  a  long  way.  The  event   would  benefit  if  there  was  additional  space  allowed  within  the   footprint  to  increase  the  number  of  culinary  offerings.  All  in  all,   though,  the  footprint  for  this  year  was  fantastic  and  we  are  thankful   for  the  extended  space  that  was  received  this  year.   •Restaurants  seemed  to  anticipate  the  Eagle  County  fees  and  while   there  are  still  some  favorite  Vail  Village  restaurants  that  haven’t   participated  these  last  few  years,  we  did  fill  up  all  restaurant  spaces   this  year.   Event  Strengths  &  Weaknesses 13Town  of  Vail    |    CSE    |    11/2/16 •For  repeat  event,  comparison  to  past  years:   •The  event  continues  to  impress  and  leaves  a  lasting  world-­‐class   impression  on  the  Vail  guest.  From  partners  and  guests  alike,  we  are   learning  that  they  value  the  kick-­‐off  with  the  Tasting  Tour  and  the   closing  day  of  Brunch  off  Bridge  Street.   •The  event  continues  to  offer  a  variety  of  ways  for  guests  to  experience   Vail  in  unique  settings,  interact  with  a  variety  of  culinary  talent  and   associate  with  Vail  as  a  world-­‐class  brand.  We  hear  such  strong   comments  from  event  partners,  retailers  and  restaurants  alike. •The  weekend  of  Gourmet  on  Gore  offers  a  unique  culinary  event  which   brings  people  into  town  to  enjoy  the  mountain,  retail  shops,  restaurants   and  more.  The  spending  amounts,  as  surveyed  by  RRC,  were  surprisingly   down  from  2015  and  didn’t  include  the  estimated  average  amount   spent  at  the  event based  on  feedback  from  in-­‐town  retailers. Community  Contribution 14Town  of  Vail    |    CSE    |    11/2/16 •Describe  how  the  event  impacted  Vail’s  sense  of  community: •Gourmet  on  Gore  does  an  excellent  job  of  impacting  Vail’s  sense  of   community.  This  event  offers  a  relaxed  and  comfortable  atmosphere   to  showcase  Vail’s  culinary  delights  through  a  unique  event  platform,   with  the  Town  of  Vail  and  its  merchants  as  the  perfect  complement. •It  features  a  variety  of  pairing  opportunities,  within  a  classy,  clean   venue  which  aligns  nicely  with  the  world-­‐class  resort  that  visitors   and  locals  alike  know  and  love.   •It  provides  a  space  and  place  for  restaurants  and  beverage  partners   to  showcase  their  expertise,  new  menu  items,  personality  and  more   in  a  easy  to  maneuver  setting  for  guests.   Topline  Marketing  Efforts 15Town  of  Vail    |    CSE    |    11/2/16 •Gourmet  on  Gore  was  promoted  through  both  traditional  and  non-­‐ traditional  media.   •The  total  value  of  media,  public  relations  and  event  related  impressions   for  a  top-­‐tier  presenting  sponsor  (such  as  the  Town  of  Vail)  and  based   on  the  projected  PR  and  marketing  for  this  event  and  estimates  from   this  event  last  year  and  other  similar  events  $250,000 •Please  see  additional  document  attached  that  shows  more  specifics  and   media/print  examples. Topline  Marketing  Efforts 16Town  of  Vail    |    CSE    |    11/2/16 2016 GOURMET ON GORE MEDIA PLAN Daily Weekly (Weekly Publication) Where Specs: Day of Week When Impressions: Print Full Page / 4 Color Ad 10" x13" tall Friday 19-Aug 22,500 Print Full Page / 4 Color Ad 10" x13" tall Friday 26-Aug 22,500 Print Full Page / 4 Color Ad 10" x13" tall Friday 2-Sep 22,500 Vail Daily (Daily Publication) Where When Impressions Print 1/4 Page/ 4 Color Ad - TASTING TOUR 4.89"x7" Wednesay 24-Aug 37,400 Print 1/2 Page/ 4 Color Ad 4.89"x14"Saturday 27-Aug 37,400 Print 1/4 Page/ 4 Color Ad 4.89"x7" Sunday 28-Aug 37,400 Print 1/4 Page/ 4 Color Ad 4.89"x7" Wednesay 31-Aug 37,400 Print 1/4 Page/ 4 Color Ad 4.89"x7" Friday 2-Sep 37,400 Print 1/2 Page/ 4 Color Ad 4.89"x14"Saturday 3-Sep 37,400 Print 1/2 Page/ 4 Color Ad 4.89"x14"Sunday 4-Sep 37,400 Print 1/4 Page/ 4 Color Ad - BRUNCH ON BRIDGE ST. 4.89"x7" Monday 5-Sep 37,400 Mountain Living Magazine Where When Print Full page/4 Color Ad August Issue 140,000 Print Half page/4 Color Ad Sept/October 140,000 Online Website Banner Ad August 1,700 Online Out & About E-Newsletter August 9,000 Editorial High Country Happenings E-newsletter September 9,000 KZYR The Zephyr Where Where When Radio KZYR 2 weeks leading up to the event Online TrueLocalDeals.com 2 weeks leading up to the event Topline  Marketing  Efforts 17Town  of  Vail    |    CSE    |    11/2/16 •Vail  Jazz  Festival  Program  –circulation  20,000,   half  page  ad •Several  news  releases  were  distributed  about   the  event,  reaching  out  to  regional  and  local   print,  broadcast  and  online  outlets •The  estimated  number  of  impressions  from  PR   campaign  was  more  than  10,000,000  +  from   more  than  10  print  and  online  editorial  and   calendar  placements •Highline  hired  culinary  focused  PR  contact   Denver  who  tapped  into  her  Front  Range   connections  and  handled  PR  hosting Potential  for  Growth  &  Sponsorships/Media  Exposure 18Town  of  Vail    |    CSE    |    11/2/16 •This  world-­‐class  event  offers  a  strong,  comfortable  atmosphere  for   brands  to  engage  with  the  guest.  Whether  lifestyle,  business  services   and/or  culinary  brands,  there  is  room  to  expand  this  event.   •Highline  continues  to  seek  additional  media  partnerships  to  complement   the  media  plan,  similar  to  the  partnership  in  place  with  Mountain  Living   Magazine.   •As  the  craft  spirit  industry  and  craft  cocktails  continue  to  gain  popularity,   this  creates  a  sharp  opportunity  within  the  event  platform  through  the   Tasting  Tour,  open-­‐air  event  and  industry  involvement.  All  offering  social   channels  to  expand  the  event  reach.   Sustainability  Efforts 19Town  of  Vail    |    CSE    |    11/2/16 What  measures  were  taken  at  your  event  to  support  the   environmentally-­‐friendly  goals  of  the  Town  of  Vail? •All  vendors  were  required  to  use  compostable  service  ware •Trash,  recycling  and  composting  containers  were  used  again   this  year  and  stations  were  created  throughout  the  venue  to  not  only  promote  triple  stream  waste  management  but  also  to  align  more  closely  with  the  overall  high  end  feel  of  the  event •Additionally,  educational  signage  specific  to  Gourmet  on  Gore  were  made  to  educate  consumers  on  products  they  were  disposing  and  which  container  to  utilize   •In  the  end,  while  the  overall  look  of  the  signs  and  waste   stations  was  an  improvement  to  the  event,  consumer  behavior  is  tough  to  alter  without  specific  staff  at  each  location.   Sustainability  Efforts 20Town  of  Vail    |    CSE    |    11/2/16 •We  also  assisted  vendors/restaurants  with  cardboard  recycling  throughout  the  event •Stella  Artois  enhanced  the  green  efforts  by  supplying  glassware  that  came  with  each  beer  purchased  and  could  be  reused  throughout  the  event  and  taken  home  as  a  souvenir.  Highline  also  promoted  the  sales  of  the  Official   Gourmet  on  Gore  wine  glass  that  was  set  at  a  very  affordable  price •Staff  carpooling  from  Denver  and  within  the  valley  during  the  event •Strict  no  idling  policy  for  all  vendors  and  staff  during  load  in/load  out •Signage  has  been  created  without  dates  to  be  re-­‐used  year   to  year   •Signage  that  can't  be  reused  has  been  re  purposed  at  this  event  and  others  (trash  boxes,  bags,  etc.) Sustainability  Efforts 21Town  of  Vail    |    CSE    |    11/2/16 •Used  re-­‐usable  table  linens  at  all  tents  (instead  of  disposable)  and  cleaned  as  needed  (vs.  replaced) •Encouraged  restaurants  to  offer  vegetarian  selections •Encouraged  restaurants  to  buy  local  and  produce  dishes  using  those  ingredients •Used  local,  natural  décor  including  fresh  flowers,  fruits  and  vegetables The  Town  of  Vail  is  committed  to  the  stewardship  and  protection  of  our  unique  mountain  environment.  In  consideration  of  both  our  local  and  global  impacts  and  opportunities,  our  environmental  vision  is  to  demonstrate  and  promote:  renewable  energy,   resource  efficiency,  ecosystem  protection,  and  community  awareness  and  education.   Event  Budget 22Town  of  Vail    |    CSE    |    11/2/16 •Total  event  budget:  $135,512 •CSE  funds:  $55,000 •Profit  and  loss:  ($206) •Funding  utilization:  Operations  and  Marketing •In-­‐kind  sponsorship:   •Cash  sponsorship:  $38,825  (includes  expo  fees) *  Event  producer  to  attach  detailed  budget  for  recap Additional  Information/Appendix 23Town  of  Vail    |    CSE    |    11/2/16 •Additional  event  overview  and  event/partnership  exposure  in  attached  PDF •Detailed  budget  in  attached  PDF •Survey  Dashboard  in  attached  PDF Total economic impact per attendee day Shopping Restaurants/Bars/ Prepared Food Vendors Lodging Other items, excluding lodging Recreation (golf, bike rental, etc.) $0 $100 $200 Economic Impactper Attendee-Day$137 $48 $18$33 $6$2 Direct Economic Impact to TOV per Attendee-Day In paid lodging Vacation home/timeshare With friends/family Other 73% 21% 5% 2% Overnight Visitor Profile Myself Only 2 3 4 5 6 or more 56% 11% 13% 13% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 18% 60% 13% 6% 2% 2% Vail Beaver Creek Avon Edwards Eagle/Gypsum Summit County Other 77% 7% 8% 3% 2% 3% Under $50k $50k-$100k $100-$150k $150k or more 24% 24% 45% 8% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 20% 11% 27% 21% 2% 5% 2% Male Female 45% 55% Detractor Passive Promoter 0% 20% 40% 60% 80%% of Total Number of Records21% 74% 5% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding50% 13% 27% 1%4%5% Importance of Event in Decision to Visit Vail Today - Overall 2016 Event funding Direct economic Impact to TOV Economic impact payback ratio $23.97 $1,318,274.54 $55,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee-Days0K 10K 20K 9.6K Attendance Est 69% NPS Net Promoter Score Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 0% 50%Percent Responding62% 14%10%9%5% Visitor Type Colorado Texas California Ohio 4% 4% 7% 62% 2016 Vail Event Visitor Summary: Gourmet on Gore, September 2-5, 2016 Survey technique: Intercept. Overall sample size: 100 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 11 Average Overall Overnight visitor Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail 5.8 8.3 6.4 3.4 3.2 4.1 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median:$276 $240 Overall Overnight visitor Overall 2016 Gourmet on Gore Income Statement (est. as of 10/31/16) REVENUES:2016 Actuals CSE Contribution $ 55,000 Sponsorship/ expo fees 38,825 Tickets-tasting Tour 9,750 Wine, Spirits, Wine Glasses, Water (Net) 31,731 TOTAL REVENUES $ 135,306 EXPENSES: EVENT SITE Liquor $ 100 TOV Permits 975 $ 1,075 EVENT EQUIPMENT & RENTAL Signage, Decorations, Supplies, Uniforms, etc. $ 13,386 Rental Items (dumpsters, tables, chairs, tents, porta potties, et al.) 24,496 Bands, Stages, Sound, Lights 6,099 $ 43,980 MANPOWER & RELATED EXPENSES Labor/Announcers $ 25,619 Town of Vail Police, Security Coverage 15,237 $ 40,856 PUBLIC RELATOINS/MARKETING/ADVERTISING Public Relations/Social/Digital $ 7,780 Advertising/Marketing 6,500 $ 14,280 ADMINISTRATIVE Charitable Contribution $ 2,500 Proposals/Insurance/Office Supplies/Phone/Postage 7,500 Agency Management Fee 20,000 $ 30,000 SPONSOR RELATIONS Lodging/Entertainment/Gifts/Transportation $ 5,320 $ 5,320 TOTAL EXPENSES $ 135,512 Net Profit/Loss $ (206) EVENT SNAPSHOT, SIGNAGE AND PRINT CONFIDENTIAL & PROPRIETARY 1   EXECUTIVE SUMMARY • The eleventh annual Gourmet on Gore, an open-air food and beverage tasting event, was once again a huge success. This popular event paired world-class wine, beer and spirits with the best culinary fare from throughout the Vail Valley. • The event took place in the heart of Vail Village on Gore Creek Drive, International Bridge and Bridge Street • Gourmet on Gore happened over the busy Labor Day weekend, September 2 – September 5, 2016 • Vail Valley restaurants offered specialty dishes in taste-size portions, which were paired with a wide assortment of wine, beer and spirits from around the world CONFIDENTIAL & PROPRIETARY 2   HIGHLIGHTS • 45,000 Attendance • Enjoying the heart of Vail and area accounts • 2 beer pouring stations • 9 winemaker stations • 3 spirit stations • 27 restaurant and sponsor expos • Print: 640,000+ impressions • Digital: 300,000+ impressions • PR: 10,000,000+ impressions CONFIDENTIAL & PROPRIETARY 3   TASTING TOUR BENEFITTING THE VAIL VETERANS PROGRAM • Friday, September 2, Vail Village 6 - 9pm | SOLD OUT! • Approximately 250 guests enjoyed a progressive tour around town to some of Vail Village’s finest restaurants and hot spots for the perfect start to the Gourmet on Gore weekend • Each stop included a signature beverage as well as a savory hors d’oeuvre to keep guests going • 100% of the evening’s proceeds benefited Vail Veterans Program CONFIDENTIAL & PROPRIETARY 4   TASTING TOUR BENEFITTING THE VAIL VETERANS PROGRAM Centered near Meadow Drive and Solaris, stops included: • AMUSE-BOUCHE at CHECKPOINT CHARLIE LOUNGE** featuring Big Bear Bistro and Tahoe Kitchen Co. • BO BRIDGES GALLERY featuring Juli y Juan's Kitchen • COGSWELL GALLERY featuring FOOD! by Marc and 808 Distillery • GREY SALT featuring Second Nature Gourmet and 10th Mountain Whiskey & Spirit Co. • MASTERS GALLERY featuring Game Creek Restaurant and Kettmeir • SLIFER SMITH & FRAMPTON REAL ESTATE featuring Vintage and Parce Rum • STELLA & SLIDERS featuring Fitz Bar and Restaurant and Stella Artois • YETI'S GRIND featuring Rise Above Baking Company and Squadra **Check in Location CONFIDENTIAL & PROPRIETARY 5   OPEN-AIR TASTING EVENT • A wide assortment of beer, wine, champagne and spirits at the open-air tasting event from nearly 40 tasting/vendor tents • Renowned chefs served culinary delights throughout the day at crowd pleasing prices • Guests loved the assortment of restaurants, high quality brands, and variety of beers, wines and spirits available • Cause overlay with fundraising efforts for Vail Veterans Program was a strong new addition for 2016 CONFIDENTIAL & PROPRIETARY 6   BRUNCH OFF BRIDGE STREET • A select assortment of beer, wine, champagnes and spirits at the open-air tasting continued with 15+ expo tents • Culinary creations included a variety of dishes from restaurants such as Maya, Batter Cupcakes, Big Bear Bistro, Blu’s Restaurant and more • A variety of partners joined Gourmet on Gore for the full weekend included Slifer Smith & Frampton, Colorado Audi Dealers, Tahoe Kitchen Company Cutlery and Olive Oils • The Tony Gulizia Trio added his fun energy and toe tapping tunes into the mix CONFIDENTIAL & PROPRIETARY 7   KIDS’CULINARY CORNER • Gore Creek Drive, Children’s Fountain, Vail Village, 11am - 6pm - Complimentary Admission • Chefs in the making, this one’s for you. Kiddos and families could find a unique atmosphere at the Kids' Culinary Corner, located near the Children’s Fountain in Vail. This was available throughout the weekend for culinary activities, crafts and fun just for kids! • Highlights included decorating chefs hats, creating healthy meal plans through different activities, coloring and photo opportunities. This area offers a relaxed yet welcoming atmosphere for families to kick back and enjoy the event, tastings and more. CONFIDENTIAL & PROPRIETARY 8   YOGA ON THE LAWN PRESENTED BY VAIL VITALITY CENTER • Solaris Plaza Lawn, Vail Village • 9am – 10am – Complimentary Admission • A lawn full of participants enjoyed this FREE, fun community yoga over Labor Day weekend! • It was a great way for guests to join together before all of the days culinary action. • Icebreaker and Vail Vitality Center all joined together to create this fun, easy, community atmosphere. CONFIDENTIAL & PROPRIETARY 9   BEHIND THE OFFICIAL ARTWORK • New this year, world-renowned artist Anton Arkhipov created the featured art, seen here, that reflects the inviting atmosphere of Gourmet on Gore and Vail, Colorado. • The original and limited editions were available at Masters Gallery on Meadow Drive for purchase. • The partnership was enhanced for the art on display with Masters Gallery being part of the Tasting Tour benefitting Vail Veterans Program this year. • Artwork: "Gourmet on Gore" © 2016 by Anton Arkhipov. All Rights Reserved. CONFIDENTIAL & PROPRIETARY 10   RESTAURANT PARTICIPATION OPEN-AIR TASTING EVENT • AnnaVail Cheese • Batter* • Big Bear Bistro* • Blu's Restaurant* • Ekahi Grill* • Elway's • FOOD! by Marc* • Game Creek Restaurant* • Green Elephant Juicery* • Juli y Juan's Kitchen* • Larkburger • Larkspur Events & Dining • Ludwig's at the Sonnenalp Hotel • Matsuhisa Vail • Maya* • Mountain Cupcakes* • Mountain Standard • OhVation Catering • Sweet Basil Restaurant • The Remedy • Vintage *Participating on Saturday, Sunday and Monday ** Participating on Monday ONLY CONFIDENTIAL & PROPRIETARY 11   BEER, WINE & SPIRITS BEER • Hoegaarden • Goose Island IPA • Stella Artois WINE • Cakebread Cellars • Chandon Napa • Chateau de Vauclaire • Decoy • Don Miguel • Gascón • Duckhorn Vineyards • Educated Guess • Kettmeir • La Antigua • La Marca • Lamole di Lamole • Le Charmel • Loveblock • Ponzi Vineyards • Rex Hill • Rombauer Vineyards • Saintsbury • Sassoregale • Silver Oak Cellars • Stag's Leap Wine Cellars • The Prisoner Wine Company • Veuve Clicquot SPIRITS • CapRock Vodka • LunaAzul Tequila • Parce Rum CONFIDENTIAL & PROPRIETARY 12   PARTNERSHIPS Gourmet on Gore presented by Audi is brought to you by Colorado Audi Dealers, Town of Vail, Stella Artois, Slifer Smith & Frampton Real Estate and Mountain Living Magazine, and brought to you in part by Tahoe Kitchen Co., Kettmeir, Parce Rum, Vail Daily and KZYR the Zephyr. These partners make this Vail Village Signature event possible and provide a variety of helpful information to guests, opportunities and enter to win programs as a way for natural data-capture. CONFIDENTIAL & PROPRIETARY 13   SOCIAL MEDIA FACEBOOK EXAMPLES CONFIDENTIAL & PROPRIETARY 14   SOCIAL MEDIA INSTAGRAM EXAMPLES CONFIDENTIAL & PROPRIETARY 15   SOCIAL MEDIA TWITTER EXAMPLES CONFIDENTIAL & PROPRIETARY 16   MARKETING & PR EXPOSURE • Gourmet on Gore Tasting Brochure • A well received take away piece for guests including tasting notes, restaurant listings, full schedule listing, full page presenting level sponsor ads and select half page ads for other sponsors included in the official full event schedule • Full color, 6”x10.5”, 22 page piece, 2,500 copies distributed throughout Gourmet on Gore • Distributed throughout Gourmet on Gore, at the ID tents and a variety of wine tents at the open-air tasting event CONFIDENTIAL & PROPRIETARY 17   ADDITIONAL MARKETING & PR EXPOSURE • Vail Jazz Festival Program – circulation 20,000, half page ad • Several news releases were distributed about the event, reaching out to regional and local print, broadcast and online outlets • The estimated number of impressions from PR campaign was more than 10,000,000 + from more than 10 print and online editorial and calendar placements CONFIDENTIAL & PROPRIETARY 18   PRINT & DISPLAY • Event Poster 300 • E-Blasts 30,000 CONFIDENTIAL & PROPRIETARY 19   PRINT & DISPLAY • Mountain Living Magazine • Digital Package and Full Page Ad CONFIDENTIAL & PROPRIETARY 20   PRINT & DISPLAY • Print & Media Examples – Vail Jazz Program, Half Page Ad CONFIDENTIAL & PROPRIETARY 21   PRINT & DISPLAY • Event Rack Cards, 2,500, 4”x9” CONFIDENTIAL & PROPRIETARY 22   PRINT & DISPLAY • Tasting Tour Signage at each location (8) • Tasting Tour Credential (250) CONFIDENTIAL & PROPRIETARY 23   PRINT & DISPLAY • Tasting Tour Menu & Map CONFIDENTIAL & PROPRIETARY 24   PRINT & DISPLAY • Tasting Tour Flyer, Ad and Poster CONFIDENTIAL & PROPRIETARY 25   Thank you for your partnership in the 11th Annual Gourmet on Gore! 26