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Home My WebLink About5.i. Recap 2016 Vail Valley Cup Soccer! ! ! Vail Valley Cup, Cindy Eskwith Memorial Tournament September 30-October 3, 2016 2016 Vail Valley Cup, Cindy Eskwith Memorial Tournament October 12, 2016 3Town of Vail | CSE | 10/12/2016 Vail Valley Cup, Cindy Eskwith Memorial Tournament: 9/30-10/2 Office: 970-390-7994 Mobile: 970-390-7994 director@vailsoccer.com ! ! Estimated Results* 4Town of Vail | CSE | 12/15/11(presentation date) * Based on survey results. Estimated attendance: 9000 plus • 148 Teams 130 Traveling Teams • 400 Volunteers • 125 Visiting Referees plus their families Estimated: 375 people (Less than 20 were local referees) • 230 Visiting Coaches and Assistant Coaches-25 Local Coaches • 2 , 6 6 4 p l a y e r s • 7,992 plus traveling family members Estimated 3 people per family ! ! ! ! Estimated Results* 5Town of Vail | CSE | 12/15/11(presentation date) Number/percentage of people in Vail specifically for event Registration Night for both Referees and Teams were held in Vail: 148 teams and 125 referees checked in Friday night. After which they dined in Vail. Field used in Vail: Vail Mountain School, Vail Athletic Field, Ford Field (2), Donovan Park= 8 team per field, 3000 people per day staying in Vail Teams Traveled from Park City Utah, Salt Lake City Utah, Durango, Carbondale, Aspen, Castle Rock, Colorado Springs, Wheat Ridge, Westminster, Denver, Littleton, Lakewood, Broomfield, Boulder, Fort Collins, Summit County and surrounding Denver Areas. 5 out of state, 18 local teams, 3 traveling from Summit County and 122 traveling from all over Colorado. TOTAL TEAMS 148- 16 MORE THAN LAST YEAR (INCREASING THE NUMBERS ATTENDEES BY MORE THAN 1300) ! ! * Based on survey results. Importance of Event - Intent 6Town of Vail | CSE | 12/15/11(presentation date) -Supports local TOV economy in traditionally slow time of year (October).  -Filled Vail hotels to capacity, restaurants and store with players, coaches, referees and their families. -VVSC’s largest fundraiser-Supports scholarship fund for local youth (over $45,000 awarded this year). -Fills Town of Vail’s soccer fields with players and spectators (Friday night through Sunday night) Encouraging patronage of Vail’s restaurants and shops.  -Supports local businesses.  -Favorite Tournament for teams year after year……tradition for team and clubs.  -Builds community.  -Honors Cindy Eskwith memory, Local Legend! 7Town of Vail | CSE | 12/15/11(presentation date) !   * Based on survey results. Confirmed Room Roster Nights: 1937 Don’t have official break-down as of today’s date. Additional Unconfirmed Room Nights: estimate 1000 ! 78 Referee Room Nights-purchased by VVSC !! Evergreen Lodge , Antlers Hotel ,Vail Marriott ,Austria Haus ,Sitzmark ,Enzian Condominiums, Cascade Condos, Fall Ridge at Vail , Lionsquare Lodge, Vail Racquet Club, Lodge at Vail, Vail International Condominium, Montaneros, Landmark Condos, Tivoli Lodge, Wren at Vail, Vantage Point Vail and The Sebastian. !! Sales tax revenues generated from Hotels in Vail $17,280 For Spending in Vail :1500 rooms (equates to 1500 families due to condos) x $500 (2 days) = $750,000 in incremental spending. $30,000 in sales tax revenues ! Total Spending in Vail - 1,070,000 plus 47,280 in tax revenues ROI - $1,164,560 ! For every dollar given the VVSC for 2016 the town received $591 back in sales tax $1 to $591 ratio! !!! Estimated Results* NPS (Net Promoter Score) 8Town of Vail | CSE | 12/15/11(presentation date) Would you recommend this event to someone else? The Vail Valley Cup is incredible opportunity for soccer enthusiasts. Players, coaches, referees and families enjoy a highly competitive tournament amongst the amazing beauty of Vail in full fall foliage. It is the perfect pairing. This tournament has become a tradition for players, families and soccer clubs. Team love turning this tournament into a mini vacation every year. We will expand every year to increase the growing demand for this tournament. Every additional field added bring in 8 more teams which equates to more than additional 500 visiting players and spectators. ! ! ! Estimated Return on Investment (ROI)* 9Town of Vail | CSE | 12/15/11(presentation date) •Additional Town of Vail spending event generated: Due to the construction of several hotels, Vail’s hotels were reported to be at capacity. Restaurants reported increased sales over this weekend and some reported be under staffed for the crowds that attended their eating establishments. Total Spending in Vail - 1,070,000 plus 47,280 in tax revenues ROI - $1,164,560 For every dollar given the VVSC for 2016 the town received $591 back in sales tax $1 to $591 ratio! ! Important to note: Team take this opportunity to enjoy team dinners and lunches together all weekend long. Vail’s restaurants spoke to the incredible business they saw over this tournament weekend. Vail Brand Compatibility The Premier International Mountain Resort Community 10Town of Vail | CSE | 12/15/11(presentation date) The event met the standard of excellence by: The TOV logo and brand was place at on our website/facebook page for the entire year. Photos and descriptions of Vail and all it offers was on VVSC’s website & Facebook page. 2500 Impressions Social Media shares occurred at least once a month on average. 7000 Impressions Gotsoccer invitations, updates and emails were sent many times throughout the year. 3000 Impressions Tournament listed on Gotsoccer for entire year. 500,000 plus Impressions TOV printed on VVSC’s practice jersey. Over 2000 shirts made and worn 3x weekly for entire year. Thank you Ad placed in Vail Daily. Vail Daily write up about business generated by the Vail Cup. Town of Vail place on Referee Coin Full page AD in Vail Valley Cup program-over 3000 distributed. 9000 Impressions TOV Banners placed at 6 different fields ! Event Strengths & Weaknesses 11Town of Vail | CSE | 12/15/11(presentation date) Exceeded expectations in these ways: Record number of teams-148, Utilized 5 fields in Vail, thus keeping more people in Vail. Move team registration night to Lionshead Welcome Center. 148 team check-in Friday night and then enjoyed dinner in Vail. Referee check-in at Evergreen Lodge Friday night: 150 referees plus family members check-in and then enjoyed Vail’s night life. Switched to Hotel Management Company-Enabled VVSC to better control where teams stayed. Measures that could be taken for event improvement: Add additional fields to add more team, players and spectators. Increase the number of games being played Friday night. Community Contribution 12Town of Vail | CSE | 12/15/11(presentation date) Generated sales tax revenue for the TOV in a traditionally down time of year. Encourage and promote TOV business for local restaurants, shops and hotels. Many of which our families own or are employed by. Offer a home tournament for our players and families. Building a sense of pride, community and excitement for our local membership, community partners and parents. Offered opportunities for our financially challenged players and families to attend a local tournament. Offered an opportunity for our High School aged athletes to volunteer and do community service hours. ! Topline Marketing Efforts 13Town of Vail | CSE | 10/(presentation date) • Full Ad in Vail Valley Cup Program-over 3000 distributed to players and families, 9000 Impressions. • TOV prominently displayed on Practice Jersey • TOV printed on referee collectable coin • Website and Gotsoccer exposure. 500,000 plus Impressions • Proudly represented the name Vail in all our representations, advertising and relationships. Potential for Growth & Sponsorships/Media Exposure 14Town of Vail | CSE | 12/15/11(presentation date) • Families visiting in October are more likely to return for year round travel, particularly in ski/summer seasons. • Families return for regular league games over 10 to 12 weekends during the year. Allows families to create Vail traditions, find local favorite shops and restaurants. Establish loyalty and love for Vail! • Encourage second home ownership/ Home away from home for Denver families......Quick Vail getaways....... • Exposure to TOV for future soccer tournaments/ soccer camps to be held in the summer months. Sustainability Efforts 15Town of Vail | CSE | 12/15/11(presentation date) •The Vail Valley Soccer Club worked closely with Vail Honeywagon and VRD to minimize trash and maximize recycling. We place appropriate trash and recycling receptacles in all field locations. VVSC utilized emailing when ever possible to lessen the overuse of paper and waste. ! •VVSC organized volunteers from aged 14 and up to maximize community involvement. Many players are able to volunteer and play during this tournament weekend. We take pride in our community involvement. ! ! ! The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 16Town of Vail | CSE | 12/15/11(presentation date) •Total event budget: •CSE funds: $7500 •Profit and loss: $56,746 •Funding utilization: Referee Lodging, Staff, Field Preparation, Advertising and Program. •In-kind sponsorship: Fields •Cash sponsorship: ! * Event producer to attach detailed budget for recap 17Town of Vail | CSE | 12/15/11(presentation date) Vail Cup 2016 Budget ! 22 Local 148 Team Revenue: Team Registration Fees 126 94500 Sponsorships 20000 T-Shirt Sales 4500 Lodging Commissions 7500 In-kind Fields 3500 Total Revenue 126500 ! Expenses: Referee Rooms 5000 Referees Fees 25704 Awards, Medals and Coaches Gifts 9200 Tournament Staffing 12000 Supplies 2500 Signage and Tents 1500 Gotsoccer 3000 Program Costs 2200 Field Rentals goals/nets.. 5500 Honeywagon 2400 Practice Jerseys 2250 Expenses 71254 Profit 55,246 ! ! Lisa Reeder Kerri ThelenTravis YoakumJoel RabinowitzPenny Turilli Erin GiaccioJodi TeagueJenn BrunoDon Dressler Carrie WilliamsPaco MezaTimm Kluender Patricia Kloehen Maggie ShermanJared LaneHarry Sandell Mike Staten Patrick RouaudDerek SchmidtVVSC Coaches & Team ManagersParent VolunteersTown of VailArrigoni Woods The Steadman ClinicHoly Cross EnergyEl Pomar Foundation Town of Avon Town of EaglePlay the WhistleVail Mountain School Vail Honeywagon Battle Mountain High- School Eagle County School DistrictWECMRDVail Recreation DistrictSingletree Community Eagle-Vail CommunityHomestake Peak SchoolCrown Trophy of BoulderBob’s Place CMT PaintingLuca BrunoPazzo’s Pizzeria Yellowbelly Fine DesignsSimply MassageRoom Rosters Smiling Moose Deli Pazzo’s Pizza !Trick ThreadsAxis Sports Medicine Riverwalk At EdwardsStarbucks EdwardsErin GraphicsCool Kids Colorado Elephant JuiceryVail ResortsEpic Promise ERYC Comfort Inn Vail/Beaver CreekThe Westin Riverfront Lions Square Lodge MontanerosSheraton Mountain Vista Hathorn Suites Trivoli LodgeHoliday Inn Express EagleVail Racquet ClubFallridge at Vail Bet Western Plus Eagle Lodge & SuitesSitzmark LodgeArrowhead Village American Lodge & Suites EagleThe Osprey Lodge at Brookside HathawayThe PinesThe Seasons Townsend Chapel SquareThe Border LodgeThe Charter Evergreen LodgeVantage PointThe Lodge at VailEnzian Condos Austria HausLandmark CondosAntlers Christie Lodge Vail MarriottVail International- Condominiums The Sebastian East West Resorts The Vail Valley Soccer Club would like to send our gratitude and appreciation to all our sponsors, community partners, membership and volunteers that supported this past weekend’s Vail Cup. It was a tremendous success because of all of you. A very special thank you to all our coaches and referees. We could not have done this without your support! We would like to give a GIANT thank you to the following companies, people and sponsorswho helped make our 2016 Vail Valley Cup, Cindy Eskwith Memorial Tournament a huge success! This was our largest cup yet, with 148 teams visiting the valley this past weekend. 1 Vail Cup 2016 22 Local 148 Team Team Registration Fees 126 94500 Sponsorhips 20000 T-Shirt Sales 4500 Lodging Commissions 7500 In-kind Fields 3500 Total Revenue 126500 Referee Rooms 5000 Referees 25704 Awards, Medals and Coaches Gifts 9200 Tournament Staffing 12000 Supplies 2500 Signage and Tents 1500 Gotsoccer 3000 Program Costs 2200 Field Rentals goals/nets..5500 Honeywagon 2400 Practice Jerseys 2250 Expenses 71254 Profit 55246 Email from Brian Nolan:! Brian Nolan <brian@group970.com> Oct 4 (7 days ago)! ! ! Greetings!!! ! ! We have never met, to my knowledge, but I will introduce myself here. I have been in the valley for 27 years, I am in the restaurant business and would suggest I am a very involved community member. Community deﬁned as the entire valley. I have or have had business in Avon,Beaver Creek and Vail. I have served for what was an eternity as the Chair of the now named VVP, been intimately involved with Beaver Creek Merchant and Restaurant Association and also the same in Vail with the Lionshead, VCBA and the Restaurant groups. There are more but will hold here.! ! I only go on about this to give you some measurement of involvement in the community. ! ! I write to you today and have quickly copied all I know in the valley that should be sure they know – that the tournament this past weekend is just incredible. Truly one of the great great events we have here in the valley and I suggest one of the best orchestrated! You could not ask for a better time to have the event. You could not ask for a better demographic group to visit. You could not ask for a better way to continue to be sure the word of how great our valley is getting out to the right people – who then are ambassadors on how amazing their trip to Vail Valley was.! ! I wanted to say thank you – from myself and our company but more from the whole (I mean all of it - Edwards, Avon, Beaver Creek Vail – all of it) of what I know as the business community in the valley. Your group and its effort are so under the radar and I hear so little about this until of course the event happens and for the past few years I kept telling myself to write a note – so here it is!! ! Thanks to you, your team, and volunteers and anyone else who has helped create this great event for participants and more a great event for businesses!!! ! Ok – clearly I am now on your radar for some sort of sponsorship!! Call me AFTER October as I am in throes of a large business deal – but yes, I am willing.! ! Sincerely ! ! Brian ! ! ! ! Vail Valley Cup returns this weekend Article from Vail Daily Sept. 30, 2016 !!! ! Teams from around the Vail Valley, Colorado and several western states will play this weekend in the annual Vail Valley Cup youth soccer tournament. ! VAIL — The Vail Valley will be ﬁlled with some of the state’s most talented youth soccer players this weekend, as the Vail Valley Soccer Club hosts the 18th Annual Vail Valley Cup. Soccer ﬁelds from Vail to Eagle will be used for the weekend-long tournament that hosts teams from around Colorado, as well as surrounding western states. A record number of teams have signed up for the tournament, and Vail Valley Soccer Club Director Kerri Thelen said the event is one of the most popular fall tournaments in the state. “Having a tournament in Vail is a major draw” Thelen said. “The local towns and the hotel and business community have been very supportive and our visitors appreciate how welcome they feel.” The Vail Valley Soccer Club has grown signiﬁcantly throughout the past few years, and recently hired Travis Yoakum as director of coaching. Yoakum comes to the valley with skill and experience. He has his A license, his National Youth License and is a CSA trainer and ODP coach to mention a few accolades. Yoakum said he is excited to be here and further the development of soccer in the valley. This year marks a milestone for the Vail Valley Cup. This fall the valley is hosting 148 teams. That represents more than 9,000 people coming to the valley to participate. The club is excited for the economic impact the tournament brings to the valley in October. The local soccer club spends months planning the tournament and needs more than 400 volunteers in the course of two days. It is a community-wide team effort that has a direct impact on local youth soccer. The Vail Cup is the club’s biggest fundraiser of the year. “This allows us to continue to provide scholarship opportunities and experiences that allow our players to not only grow as athletes, but also as productive members of our community,” Yoakum said. The successes of the Vail Valley Cup is reﬂected in the achievements of local soccer programs. Battle Mountain High School, Eagle Valley High School and Vail Mountain School consistently compete at top levels. Battle Mountain and Vail Mountain have earned state championships in the past few years. The Vail Valley Soccer Club has multiple teams competing at state premier levels and in the Presidents and State Cups. “The Vail Valley Soccer Club is proud of our continued development of athletes over the years,” Thelen said. “Our commitment to youth and excellence in developing soccer players is evident in the successes they ﬁnd on and off the ﬁeld.”