HomeMy WebLinkAbout2.b. 2016 Bravo! Vail RecapSurveyed Event Recap: Bravo! Vail 2016
December 7, 2016
Bravo! Vail: June 23 –August 6, 2016
Jennifer Teisinger, Executive Director
Office: 970.827.4318
jteisinger@bravovail.org
2Town of Vail | CSE | 12/7/16
Attendance Estimate
3Town of Vail | CSE | 12/7/16
How would you impact attendance next year?
•Bravo! Vail celebrates its 30th Festival season in 2017 with special
artistic initiatives which should increase national attention and
publicity, resulting in increased attendance.
•In 2017, Bravo! will bring London’s Academy of St Martin in the
Fields, with Music Director Joshua Bell, back to Vail. The Academy
was a huge success in 2016, and there is a strong following and
momentum behind this international orchestra.
•Bravo! will continue to build loyalty, and extended visitor stays,
through subscription packages which encourage customers to
purchase tickets to three or more concerts for a discounted price.
The Bravo! fixed subscriptions increased by nearly 50% for the 2016
season.
Visitor Type
4Town of Vail | CSE | 12/7/16
Was this the visitor type split you expected? Why or why not?
•The visitor type split is in line with previous years. The visitor mix is
diverse, with the largest segment being overnight visitors at 34%.
•Bravo! maintains a healthy mix of visitors, bringing significant
destination visitors to the Town of Vail.
What steps would you take to optimize visitor mix?
•Communication plan for 2017 includes a new database segmentation
project to target out-of-state visitors with specific destination travel
messages.
•Increase in-state visitors by building awareness of the Festival through
strategic list trades with other arts organizations in the state, and
Comcast spots along the Front Range.
•Drive cultural tourism to Vail as a result of the special 30th Season
artistic initiatives and the return of the Academy.
•Bravo! will continue to offer affordable ticket prices for lawn seats
and present free concerts in the Town of Vail to make the experience
available to all.
Overall Visitor Profile
5Town of Vail | CSE | 12/7/16
Who was your anticipated target demographic?
•Bravo’s target demographic is highly educated, has disposable income to
spend in Vail, and values cultural experiences.
Did you reach your target demographic?
•Yes we reached our target demographic. Of surveyed attendees, 94%
were college educated; 64% had graduate degrees (per Corona Insights
surveys). The demographic was similar to previous years. Bravo! has built
a loyal following over the years through strategic marketing and
development initiatives, and continues to focus on attracting new
audiences.
What would you change to reach that audience next year?
•Bravo! will continue to cultivate new audiences through expanding the
variety of programs offered including but not limited to films set to
music, Pops programs, Classically Uncorked, Free Family Concert and
Bravo! Vail After Dark, which appeal to diverse audiences.
•Bravo! will continue to optimize digital and social acquisition and
retargeting campaigns.
•Bravo! plans to bring in new destination guests through the 30th Season
artistic initiatives.
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only
Only
6Town of Vail | CSE | 12/7/16
What measures did you take to incentivize attendees to
book lodging in the Town of Vail?
•Listing of lodging partners in 45K ticket brochures. Over 32K
brochures mailed to the Bravo! Vail database and other arts
organization list trades.
•Links on Bravo! Vail website to all lodging partners under
“Plan Your Visit” to encourage overnight stays.
•Bravo! Vail works with the Dallas Symphony Orchestra to
facilitate an annual Patron Tour –a group of Dallas residents
who travel to Vail to attend Dallas concerts. The group stays
in the Town of Vail and attends dinners, concerts, the
Farmer’s Market and other activities.
•New in 2016, all of Bravo’s lodging partners had the
opportunity to promote an offer to Bravo’s Insider’s Club,
which is Bravo’s VIP email list sent out bi-weekly during the
Festival to subscribers and donors.
Role/Importance of Event in Intent to Visit Vail
7Town of Vail | CSE | 12/7/16
What actions did you take this year to generate the number of overnight guests?
•Subscription Packages Bravo’s subscription packages consist of three concerts, often on consecutive nights, encouraging overnight
stays.
•Cultural Tourism The Festival presents four world-class orchestras, including an international orchestra, which draw national and
international attention resulting in increased cultural tourism to Vail.
How would you increase the number of overnight Vail guests coming for the event next year?
•Bringing back London’s Academy of St Martin in the Fields in late June to encourage earlier summer tourism for Vail.
•Increase Front Range visitors by building awareness of the Festival through strategic list trades with other arts organizatio ns in the
state, and increasing cable buys in the Denver metro area.
NPS (Net Promoter Score)/Likelihood to Recommend
8Town of Vail | CSE | 12/7/16
Do you think the NPS scores reflect the attendee event experience?
•Bravo! believes the NPS accurately reflects the attendee experience. Customer satisfaction is central to Bravo’s
mission, and the organization makes it a priority by openly asking for feedback in post-concert e-mails and
taking action on any comments to improve the customer experience.
What steps would you take to improve the NPS scores for your event next year?
•Bravo! will continue to ask for feedback in post-concert e-mails to improve customer satisfaction.
Estimated Return on Investment (ROI) & Attendee Expenditures
9Town of Vail | CSE | 12/7/16
What did your event do to encourage spending in Vail?
•Website: Bravo! Vail listed lodging and restaurant partners at
bravovail.org.
•Insider’s Club: Bravo! sent out special offers from local partners to
subscribers and donors to encourage patronage at local
establishments.
Vail Brand Compatibility
The Premier International Mountain Resort Community
10Town of Vail | CSE | 12/7/16
The event met the standard of excellence by:
•Bravo! Vail is an experience you can have no where else. Bravo! is the only Festival in
North America to host four of the world’s greatest orchestras: Academy of St Martin in
the Fields, Dallas Symphony Orchestra, The Philadelphia Orchestra and New York
Philharmonic.
•International recognition. Bravo! Vail presents internationally renowned soloists and
chamber musicians from around the world, as well as London’s prestigious Academy of
St Martin in the Fields.
•Bravo! Vail is a cultural leader. Bravo! Vail enriches the cultural life of Vail and
increases the town’s prominence as a summer destination for cultural tourism.
•Economic Growth. Bravo! Vail contributes to the economic growth and vibrancy of the
Town of Vail by bringing a healthy mix of visitors to the Town of Vail. These visitors
represent a highly sought-after demographic and bring revenue to the Town of Vail
in the form of shopping, dining, lodging and recreation.
Event Strengths & Weaknesses
11Town of Vail | CSE | 12/7/16
Exceeded expectations:
•The diversity of programming and artistic quality presented generated critical acclaim. From Classical to Pops, and film nights to
Cirque, the 2016 season featured a variety of programs (free and paid) to appeal to diverse audiences.
•Held in June (earlier than the Bravo! Vail season has historically started), each of the three performances by the Academy of St
Martin in the Fields greatly exceeded ticket sale goals.
•An expanded videography project with in-residence videographers produced engaging content push out daily through social
media and e-mail.
•Increased investment in digital acquisition campaigns to target new customers, which resulted in strong KPIs.
Measures that could be taken for event improvement:
•Continually elevate the level of artistic excellence and international recognition through 30th season initiatives.
•New website to launch in January; a major redesign is underway with the goal of greatly improving the user experience and
conversions. The new site will be highly visual, and include Vail area imagery to showcase the beauty of the Valley.
•Explore event marketing partnerships with the lodging community
•Secure major corporate partnerships
For repeat event, comparison to past years:
•Increased ticket revenue by 10%
•Increased ticketed event attendance up 17%
•Total Town of Vail concert attendance increased by 5,750 people (nearly 11%) over 2015
Community Contribution
12Town of Vail | CSE | 12/7/16
Describe how the event impacted Vail’s sense of community:
•Bravo! Vail has been a fixture in the community for 29 years. The centerpiece of the Festival is
the orchestral series, in which 22 concerts are presented at the Gerald R. Ford Amphitheater,
in the heart of the Town of Vail.
•Bravo! Vail is one of the nation’s most respected classical music festivals, named one of the top
ten in the country by NPR. The Festival provides both guests and residents the opportunity to
experience world-class music in Vail.
•Bravo! Vail is accessible to the entire community through affordably priced lawn tickets, free
Education Programs and the Free Concert Series. The free concerts held at the Vail Interfaith
Chapel (every Tuesday and Thursday in July) have continued to be extremely popular and well
attended.
•Bravo! Vail maintains its presence year-round through its expanded After-School Piano
Program.
•Bravo! Vail has long standing partnerships with countless local businesses including Vail
Resorts, hotels, restaurants and retailers.
•80 local residents (primary and second home owners) serve on the Board of Trustees and
Advisory Council as ambassadors within the community and around the world.
Topline Marketing Efforts
13Town of Vail | CSE | 12/7/16
Traditional Advertising:Comcast television spots ran in the Valley and on the Front Range for the first time
(advertised on Discovery, HGTV, Food, History Channel, CNN, Golf, National Geographic Channel, AMC, Travel, and
Discovery Channel). Print advertising in 5280 and Denver Post, focused on travel and summer getaway editions.
Digital Advertising:
•Increased investment in digital banner campaigns and pre-roll campaigns.
•Increased acquisition spend, to target new customers with lookalike profiles to our current site visitors.
Videography project:Second season of the new “videographers in residence” initiative, with the goal of capturing
and sharing the Bravo! Vail experience to increase engagement and raise our profile. Results to date:
•Viewers had spent 635 hours watching our videos (vs 322 hours last year) on Youtube and over 1,500
hours on Facebook, nearly a 100% increase in hours viewed over the 2015 season videos.
•2016 videos have been viewed over 95,000 times vs 35,000 in 2015, a 170% increase.
•As seen in 2015, the longevity of these videos is far beyond the season, views and engagement of these
videos continue throughout the off-season –view them here
Colorado Public Radio: Radio broadcasts for each orchestra (including the Academy), plus several artist interviews
took place remotely over the course of the festival. These performances are re-broadcast throughout the year.
Facebook: Increased investment in Facebook promoted posts
•48% increase in page fans over the past year
•Total reach of over 1,167,000 during the Festival, up 175% from previous year
Potential for Growth & Sponsorships/Media Exposure
14Town of Vail | CSE | 12/7/16
•Bravo! Vail continues to make a focused effort to secure major corporate
partnerships.
•The addition of the Academy of St Martin the Fields provides international
exposure to the Festival and Vail, which will be appealing to large
companies.
•Bravo! Vail is actively working with the Academy’s Marketing and PR
team to increase exposure for the Festival abroad.
•Bravo! Vail plans to hire a PR specialist for national media exposure.
Sustainability Efforts
15Town of Vail | CSE | 12/7/16
•What measures were taken at your event to support the environmentally-
friendly goals of the Town of Vail?
•Bravo! Vail provided reusable shopping tote bags as gifts to donors to support the Town of Vail’s efforts to
reduce the use of plastic grocery bags.
•Staff, donors and guests have been provided Bravo! Vail branded water bottles to reduce use of plastic water
bottles.
•Bravo! Vail strives to reduce its paper consumption through electronic distribution of board packets, board
voting, event invitations, order confirmations and other electronic communications that were formerly done
on paper.
•Subscription brochures, ticket brochures,and program books are all upload on issuu.com and embedded on
the bravovail.org website for electronic use.
•The Bravo! Vail office recycles paper, plastic, aluminum and cardboard. The office uses energy efficient
appliances, light bulbs and many recycled fixtures.
•Bravo! Vail ensures it recycles appropriately at all of its hosted events.
•Program Book copies left behind at concerts are gathered, saved and redistributed at future performances.
Event Budget
16Town of Vail | CSE | 12/7/16
•Total event budget: $6,984,400
•CSE funds: $256,100
•Profit and loss: Bravo! Vail’s 2016 fiscal year ended September 30. A full
audit will be available in late December. Bravo! Vail projects a surplus for
the 2016 fiscal year.
•Funding utilization:
$77,500 Academy of St Martin in the Fields
$89,300 The Philadelphia Orchestra
$89,300 New York Philharmonic
•In-kind sponsorship: $1,542,234
•Cash sponsorship: $4,279,374
Bravo! Vail Music Festival - September 2016
2016 Income Statement & Budget
9/30/2016
2016
Budget
2016
Projtns
Over/
Under
Projtns
2015
PYTD
2015
Budget
2015
Actuals
Over/
Under
PYTD
Fiscal Year 2016 Fiscal Year 2015
Revenue
01-40301 Event Income $1,915,705 $1,828,000 $1,938,236 ($22,531)$1,729,028 $1,675,000 $1,749,228 $186,677
01-40302 Soiree Ticket Sales $46,575 $45,000 $47,025 ($450)$46,600 $34,000 $46,600 ($25)
01-40303 Gala Auction & Ticket Sales $315,330 $313,500 $328,670 ($13,340)$307,180 $265,000 $304,975 $8,150
01-40304 Education Income $192,836 $204,400 $224,498 ($31,662)$258,359 $240,000 $263,359 ($65,523)
01-40305 Festival Contributions/Gifts $3,768,038 $4,092,500 $4,100,018 ($331,980)$3,454,007 $3,245,000 $3,592,442 $314,032
01-40306 Special Project Income $318,500 $281,000 $320,000 ($1,500)$0 $0 $0 $318,500
01-40307 Grant Revenue $0 $0 $0 $0 $115,600 $195,000 $188,400 ($115,600)
01-40309 Program Advertising $164,466 $167,000 $171,894 ($7,428)$147,918 $175,000 $167,267 $16,548
01-40311 Interest Income/Stock gains $2,043 $3,000 $2,636 ($593)$2,055 $1,000 $2,131 ($12)
01-40315 Endowment Contribution $0 $50,000 $0 $0 $0 $50,000 $0 $0
$6,723,493 $6,984,400 $7,132,977 ($409,485)$6,060,746 $5,880,000 $6,314,401 $662,746 Total
Expenses
Artist Fees/Travel
01-50401 Artistic Music Director $117,550 $117,550 $117,550 $0 $102,290 $102,290 $102,290 $15,260
01-50403 Artistic Staff Expenses $11,034 $15,000 $15,000 ($3,966)$7,871 $11,000 $13,699 $3,164
01-50405 Director of Artistic Planning $83,625 $82,500 $83,625 $0 $69,000 $69,000 $69,000 $14,625
01-50408 Artistic Liaison $15,627 $6,500 $15,627 $0 $5,656 $5,500 $5,656 $9,971
01-50413 Artist Fees $250,109 $334,500 $250,109 $0 $357,698 $375,000 $357,698 ($107,590)
01-50416 Special Artistic Projects $126,731 $139,500 $126,731 $0 $0 $0 $0 $126,731
01-50417 Artist Housing $40,177 $57,000 $40,177 $0 $20,082 $28,000 $20,286 $20,095
01-50418 Academy of St. Martin $453,745 $490,500 $453,745 $0 $0 $0 $0 $453,745
01-50419 New York Philharmonic $907,524 $905,000 $907,524 $0 $864,380 $873,000 $864,380 $43,143
01-50420 Philadelphia Orchestra $785,668 $775,000 $792,668 ($7,000)$694,725 $704,000 $690,725 $90,944
01-50423 Dallas Symphony Orchestra $548,705 $515,000 $548,705 $0 $496,186 $481,000 $492,646 $52,518
$185,967 $204,400 $192,967 ($7,000)$146,252 $220,000 $150,380 $39,716 01-50424 Education Programs
$3,526,462 $3,642,450 $3,544,428 ($17,966)$2,764,140 $2,868,790 $2,766,761 $762,323 Total
Special Artistic
01-50501 Concert Hall Rental $8,255 $20,000 $8,255 $0 $8,025 $12,500 $8,025 $230
01-50502 Vail Valley Foundation Fees $40,850 $50,000 $40,850 $0 ($4,240)$36,000 $36,000 $45,090
Page 1CONFIDENTIAL
Bravo! Vail Music Festival - September 2016
2016 Income Statement & Budget
9/30/2016
2016
Budget
2016
Projtns
Over/
Under
Projtns
2015
PYTD
2015
Budget
2015
Actuals
Over/
Under
PYTD
Fiscal Year 2016 Fiscal Year 2015
01-50505 Equipment Rental/Sound Engi $48,670 $56,000 $48,670 $0 $39,026 $51,400 $40,371 $9,644
01-50507 Piano Technician/Travel $7,845 $10,000 $7,845 $0 $9,309 $8,500 $9,309 ($1,464)
01-50513 Recordings $0 $0 $0 $0 $979 $5,500 $5,522 ($979)
01-50515 Program Note Writer $0 $0 $0 $0 $8,000 $8,500 $8,000 ($8,000)
01-50519 Production Crew Salaries $57,404 $60,000 $57,404 $0 $44,758 $53,000 $44,758 $12,646
01-50520 Concert Production $74,184 $78,000 $74,184 $0 $44,295 $68,000 $51,727 $29,889
01-50521 Operations Salaries $89,846 $93,100 $93,100 ($3,254)$82,975 $87,000 $85,775 $6,871
01-50523 Soiree Expenses $29,300 $30,000 $29,300 $0 $28,666 $22,500 $30,099 $634
$356,354 $397,100 $359,608 ($3,254)$261,793 $352,900 $319,585 $94,561 Total
Marketing
01-50601 Advertising $211,616 $200,000 $213,000 ($1,384)$177,075 $185,000 $185,078 $34,541
01-50602 Box Office Salaries $104,311 $110,000 $107,500 ($3,189)$97,934 $101,200 $100,851 $6,377
01-50603 Website Design & Maintenanc $3,017 $6,000 $3,017 $0 $5,786 $45,000 $5,786 ($2,770)
01-50605 Collateral Delivery Service $2,183 $2,000 $2,183 $0 $0 $2,000 $0 $2,183
01-50615 Postage - Marketing $9,723 $12,000 $9,723 $0 $8,954 $10,000 $9,628 $769
01-50616 Special Marketing Projects $56,501 $60,000 $56,501 $0 $46,100 $0 $46,100 $10,402
01-50626 Season Pass Expenses $0 $0 $0 $0 $0 $1,000 $0 $0
01-50629 Festival Design/Collateral $77,329 $92,000 $77,329 $0 $46,373 $82,500 $46,603 $30,955
01-50630 Marketing Salaries $299,587 $330,500 $310,800 ($11,213)$264,785 $316,400 $276,176 $34,801
$764,267 $812,500 $780,053 ($15,786)$647,007 $743,100 $670,222 $117,260 Total
Fundraising
01-50657 Donor Cultivation $30,717 $55,000 $30,717 $0 $35,744 $51,000 $37,721 ($5,027)
01-50659 Gala Dinner Expenses $97,185 $105,000 $97,185 $0 $90,561 $97,000 $90,561 $6,625
01-50661 Executive Planning/Travel $17,914 $17,000 $17,914 $0 $5,076 $9,000 $5,076 $12,837
01-50663 Donor Events $90,685 $99,500 $92,346 ($1,661)$65,640 $58,000 $66,006 $25,045
01-50664 Special Development Projects $19,812 $30,000 $19,812 $0 $19,587 $0 $19,587 $225
01-50665 Postage - Fundraising $9,960 $8,000 $9,960 $0 $7,073 $5,000 $7,726 $2,887
01-50667 Development Salaries $369,188 $381,550 $424,161 ($54,973)$289,500 $301,500 $302,141 $79,688
$635,461 $696,050 $692,095 ($56,634)$513,181 $521,500 $528,819 $122,280 Total
Page 2
CONFIDENTIAL
Bravo! Vail Music Festival - September 2016
2016 Income Statement & Budget
9/30/2016
2016
Budget
2016
Projtns
Over/
Under
Projtns
2015
PYTD
2015
Budget
2015
Actuals
Over/
Under
PYTD
Fiscal Year 2016 Fiscal Year 2015
Administration
01-50701 Office Rent $78,343 $79,600 $78,343 $0 $78,343 $78,343 $78,343 $0
01-50703 Utilities $4,467 $6,700 $4,900 ($433)$4,616 $6,000 $4,653 ($149)
01-50704 Postage - Admin $4,684 $6,000 $5,000 ($316)$5,060 $5,000 $5,109 ($376)
01-50705 Telephone $10,232 $14,000 $10,936 ($704)$12,219 $13,000 $12,817 ($1,987)
01-50707 Office Supplies $15,548 $15,000 $15,750 ($202)$12,441 $13,000 $12,328 $3,107
01-50709 Office Equipment $21,050 $17,000 $21,050 $0 $18,671 $17,000 $18,907 $2,379
01-50710 Network Licensing & Mainten $69,929 $78,000 $90,000 ($20,071)$58,811 $69,100 $59,381 $11,118
01-50711 Stationery/Ticket Stock $9,845 $12,500 $9,845 $0 $7,011 $10,000 $7,011 $2,834
01-50712 Executive Dir. Expense Acct.$4,620 $5,000 $4,750 ($130)$5,033 $5,500 $5,033 ($413)
01-50713 Staff Travel/Long Distance $7,447 $12,000 $8,000 ($553)$9,495 $9,000 $10,058 ($2,048)
01-50715 Guild Expenses $12,999 $13,000 $12,999 $0 $12,065 $12,500 $12,065 $934
01-50716 Board Mtg./Admin Expenses $14,473 $15,000 $15,000 ($527)$12,850 $13,500 $13,087 $1,623
01-50717 Financial Review $13,914 $16,000 $13,914 $0 $15,263 $15,500 $15,263 ($1,349)
01-50718 Credit Card fees $84,864 $105,000 $90,000 ($5,136)$77,111 $80,000 $78,373 $7,753
01-50719 Office Maintenance/Storage $12,349 $8,500 $13,000 ($651)$7,687 $7,560 $7,687 $4,662
01-50720 Staff housing $23,607 $21,000 $23,407 $200 $16,412 $8,000 $16,412 $7,195
01-50723 Festival Insurance Policies $17,445 $20,000 $17,445 ($1)$14,315 $9,500 $14,315 $3,130
01-50724 Executive Director Search $0 $0 $0 $0 $66,588 $0 $81,146 ($66,588)
$405,816 $444,300 $434,340 ($28,523)$433,991 $372,503 $451,987 ($28,175) Total
Salaries/Taxes
01-50800 Administrative Salaries $541,983 $589,500 $567,626 ($25,643)$582,613 $580,000 $596,316 ($40,630)
01-50802 CPA and Lawyer fees $8,438 $5,000 $12,438 ($4,000)$2,552 $6,900 $2,477 $5,886
01-50803 Employee Health Benefits $138,935 $135,000 $139,500 ($565)$106,520 $103,000 $105,920 $32,415
01-50805 Retirement Benefit Mgt./457 P $16,100 $55,000 $21,000 ($4,900)$53,598 $53,500 $53,598 ($37,498)
01-50807 Employer taxes $131,530 $132,000 $135,500 ($3,970)$164,118 $114,800 $167,338 ($32,588)
01-50808 Worker's Compensation $2,143 $7,500 $2,143 $0 $6,554 $6,000 $0 ($4,411)
01-50809 Employer investment contrib $43,060 $48,000 $52,500 ($9,440)$34,259 $45,000 $46,773 $8,801
01-50811 Employee Development $26,406 $20,000 $26,406 $0 $11,720 $12,007 $19,148 $14,686
01-50817 Employee Recognition $0 $0 $150,750 ($150,750)$212,432 $100,000 $212,432 ($212,432)
$908,596 $992,000 $1,107,863 ($199,267)$1,174,365 $1,021,207 $1,204,001 ($265,769) Total
Page 3
CONFIDENTIAL
Bravo! Vail Music Festival - September 2016
2016 Income Statement & Budget
9/30/2016
2016
Budget
2016
Projtns
Over/
Under
Projtns
2015
PYTD
2015
Budget
2015
Actuals
Over/
Under
PYTD
Fiscal Year 2016 Fiscal Year 2015
($6,596,956)($6,984,400)($6,918,387)$321,431 ($5,794,477)($5,880,000)($5,941,375)($802,479)Total
Extraordinary Expenses
01-40313 Prior Year Operating Reserves $274,654 $302,000 $302,000 ($27,346)$0 $0 $0 $274,654
01-50822 Website Redesign $174,654 $202,000 $201,983 ($27,329)$0 $0 $0 $174,654
01-50823 Vail Valley Foundation Donati $100,000 $100,000 $100,000 $0 $0 $0 $0 $100,000
$0 $0 $17 ($17)$0 $0 $0 $0 Total
In Kind
01-40332 In Kind contributions $1,542,234 $2,400,000 $1,900,000 ($357,766)$1,968,801 $2,450,000 $1,968,801 ($426,567)
01-50460 In Kind Expense $1,542,234 $2,400,000 $1,900,000 ($357,766)$1,968,801 $2,450,000 $1,968,801 ($426,567)
$0 $0 $0 $0 $0 $0 $0 $0 Total In Kind
$126,537 $0 $214,608 ($88,071)$266,269 $0 $373,026 ($139,733)NET SURPLUS/(DEFICIT)
Page 4
CONFIDENTIAL
Total economic
impact per attendee
day
Lodging Restaurants/Bars/
Prepared Food
Vendors
Shopping Recreation (golf,
bike rental, etc.)
Other items,
excluding lodging
$0
$100
$200
Economic Impactper Attendee-Day$128
$28$34$61
$3 $2
Direct Economic Impact to TOV per Attendee-Day
In paid lodging
Vacation home/timeshare
With friends/family
Other
Overnight Visitor Profile
Myself Only
2
3
4
5
6 or more
63%
10%
11%
5%
3%
7%
1
2
3 - 5
6 - 8
9 - 14
15 or more
14%
31%
23%
13%
14%
3%
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other
67%
10%
9%
5%
0%
8%
Under $50k
$50k-$100k
$100-$150k
$150k or more
15%
22%
57%
6%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
24%
38%
21%
1%
3%
4%
9%
Male
Female
36%
64%
Detractor Passive Promoter
0%
20%
40%
60%
80%% of Total Number of Records13%
84%
3%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to Vail
6 7 8 9 10: My only
reason for
coming to Vail
0%
20%Percent Responding10%14%12%
33%
5%4%4%2%3%7%7%
Importance of Event in Decision to Visit Vail Today - Overall
2016 Event funding
Direct economic Impact
to TOV
Economic impact
payback ratio $28.53
$7,306,558.47
$256,100.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee-Days0K
10K
20K
30K
40K
50K
60K
70K
57.0K
Attendance Est
82%
NPS
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor to
Vail
0%Percent Responding34%
29%
16%14%
7%
Visitor Type
Colorado
Texas
Florida
New York
Arizona
Missouri 2%
2%
3%
7%
10%
51%
2016 Vail Event Visitor Summary: Bravo! Vail, June 23 - August 5, 2016
Survey technique: Post-trip web. Overall sample size: 828 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail (including 2016): 29
Average
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time downvalley resident
Full-time resident of Town of Vail
Day visitor to Vail 8.7
7.4
7.9
5.1
6.3
6.5
Are you
staying:
Including yourself,
how many people
are in your travel
party?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:$304
$220
Overall
Overall
N/A
Direct Economic Impact Report
2016 Audience
and Orchestra Surveys
Table of Contents
Topic Page
Introduction 3
Direct Spending 6
Tax Revenue and Direct Economic Impact 14
Appendix 19
2 2016 Audience Survey
Introduction
Overview • Background and High-Level Results
2016 Audience Survey 3
Overview
This report summarizes the economic impacts that the 2016
Bravo! Vail season had on the various local economies
A separate report is provided that summarizes the key
findings from the 2016 Bravo! Vail audience surveys with
regard to marketing and public relations implications
4 2016 Audience Survey
Background and High-Level Results
Bravo! Vail retained Corona Insights to estimate the direct economic impact created by the 2016 Bravo! Vail Festival on Eagle County. Bravo! Vail, a six-week annual festival, is a leading cultural attraction in Colorado and Eagle County and draws guests from around the world. Bravo! Vail provides substantial direct benefit to the local community through audience and orchestra member spending and generates tax revenue for the town, county, and state.
In 2016, a total of 50,349 guests paid to attend Bravo! Vail in addition to thousands of other attendees at free events. Overall, 494 musicians, chorus members and staff traveled to Eagle County. On average, musicians were accompanied by 1.2 guests. The direct impact model of the 2016 season estimates a total direct impact (including tax revenue) on Eagle County of approximately $19.1 million and approximately $10.1 million in the Town of Vail. This report documents the economic impact methodology and summarizes the direct economic benefits to Eagle County and other jurisdictions resulting from Bravo! Vail.
5 2016 Audience Survey
Direct Spending
Food and Beverage • Lodging and Hotel Expenses •
Bravo! Vail Direct Expenses • Shopping • Activities
6 2016 Audience Survey
Direct Spending in the Town of Vail
The total direct spending associated with Bravo! Vail in the town of
Vail specifically was approximately $9.7 million in 2016.
This is a moderate increase (+5%) from 2015, again driven primarily by
higher lodging expenditures (likely as a result of the extended season),
but counteracted by decreases in shopping and parking expenditures.
These figures are examined in detail in the following slides.
8 2016 Audience Survey
Note: Bravo! Vail direct expenses include costs associated with running the festival
including hosting events, food, venue leases, permits, parking, and board meetings.
Associated tax revenues are not included in these figures.
Expenditure
Food and beverage $3,444,520 $245,088 $3,689,608 13%
Lodging and hotel expenses $3,188,677 $524,974 $3,713,651 9%
Bravo! Vail direct expenses -$168,288 $168,288 -5%
Parking $18,288 -$18,288 -26%
Shopping $1,284,440 $49,342 $1,333,782 -17%
Activities $642,489 $115,690 $758,178 3%
Total Direct Spending $8,578,413 $1,103,382 $9,681,795 5%
Total Direct
Spending
% Change from
2015
Orchestra
Spending
Audience
Spending
Food and Beverage
The 2016 Audience Survey asked Bravo! Vail guests how much their party would spend on dining out, groceries, and liquor store expenditures for one day. On average, audience members spent roughly (per person, per day):
>$40 on dining out
>$24 on groceries
>$16 on alcoholic beverages
For guests that indicated that Bravo! Vail was a primary reason for their trip, Corona included all of their dining and grocery expenditures for the average trip length. 1 For those audience members who indicated that Bravo! Vail was not a primary reason for their trip to Eagle County, Corona included the expenditures for one evening of dining out if they said that they dined out on the evening they attended Bravo! Vail (48% of these attendees).
Bravo! Vail audience members spent roughly $6.9 million on food and beverages in Eagle County and approximately $3.4 million on food and beverage just in the Town of Vail.
The 2016 Orchestra Survey asked orchestra members how much their party would spend on dining out, groceries, and liquor expenditures during the duration of their stay in Eagle County. Orchestra members and their parties spent roughly $301,000 dining out, on groceries, and on liquor while in Eagle County, $245,000 of which was spent in the Town of Vail, specifically.
Corona also included concessions expenditures from Bravo! Vail concerts throughout the summer. During the season, audience members spent approximately $249,000 on concessions.2
9 2016 Audience Survey
1 Average trip length was calculated from survey respondents who indicated that they were not
residents of Eagle County and did not stay for more than 14 nights. The average total nights spent in
Eagle County was 4.9 nights.
2 Audience members spent $248,870 in concessions during Bravo. Corona deducted 3 percent for
standard credit card fees, bringing the total direct concessions impact on Vail Valley to $241,404.
Lodging and Hotel Expenses
Audience members were asked how much their party would spend per night on lodging. Corona only included lodging expenditures for audience members who indicated that Bravo! Vail was a primary reason for their trip to Eagle County. Corona calculated lodging expenditures for guests based on the average trip length (4.9 nights). Bravo! Vail guests spent approximately $5.7 million on lodging in Eagle County, over half of which ($3.2 million) was spent in the Town of Vail.
Bravo! Vail provided Corona with the total lodging expenditures for orchestra members. Orchestra members spent about $485,000 on lodging, all of which was in the Town of Vail. This does not include the value of in-kind contributions from local lodging partners.
Orchestra members were asked how much their party would spend on hotel expenses other than lodging (e.g., room service and private functions) during the duration of their trip. Orchestra members reported spending about $40,000 in hotel expenses, all of which was in the Town of Vail. Bravo did not collect data on hotel expenses other than lodging for audience members.
10 2016 Audience Survey
Bravo! Vail Direct Expenses and Parking
Bravo! Vail Direct Expenses
>Bravo! Vail provided Corona with their total direct expenses in
the Town of Vail. These expenses included costs for events,
food, venue leases, permits, parking, and board meetings.
>These direct expenses totaled approximately $168,000.
Parking
>Audience members were asked how much their party spent per
night on parking. Corona only included parking expenses for
those who were not full-time residents.
>Total parking expenditures were approximately, $33,000,
$18,000 of which were in the Town of Vail.
11 2016 Audience Survey
Shopping
The 2016 Audience Survey asked guests how much their
party planned to spend on shopping while in Eagle County.
Corona included shopping expenditures only for those
guests that indicated that attending Bravo! Vail was a
primary reason for their trip.
Audience members spent approximately $3.1 million
shopping in Eagle County during the duration of their stay,
$1.3 million of which was spent shopping in the Town of
Vail.
Orchestra members spent about $75,000 shopping in Eagle
County, $49,000 of which was spent shopping in the Town
of Vail during their stay.
12 2016 Audience Survey
Activities
The audience and orchestra member surveys asked
respondents how much they spent on activities (e.g., spa
visits, bike rentals, rafting, tours) during their stay in Eagle
County. Corona only included activities expenditures for
audience members who indicated that Bravo! Vail was a
primary reason for their visit.
Audience members spent roughly $1.3 million on activities
in Eagle County, $642,000 of which was spent in the Town
of Vail.
Orchestra members spent roughly $116,000 on activities in
Eagle County during the duration of their stay, all of which
was allocated to the Town of Vail.
13 2016 Audience Survey
Tax Revenue Generated
and Direct Economic Impact
Impacts on Eagle County and the Town of Vail
14 2016 Audience Survey
Tax Revenue Generated
Direct spending associated with Bravo! Vail generated substantial tax revenue for Eagle County and for the Town of Vail. The above table is a breakdown of tax revenue collected in Eagle County and the Town of Vail.
In total, Corona estimates that spending associated with Bravo! Vail generated approximately $852,000 in tax revenue for the county and municipalities, $382,000 of which was tax revenue for the Town of Vail.
15 2016 Audience Survey
To estimate tax revenues for the Town of Vail, Corona used a rate of 4 percent for food and beverage
(excluding groceries), shopping, and activities and a tax rate of 5.4 percent for lodging. For other
municipalities, Corona applied appropriate tax rates on food and beverage (excluding groceries),
lodging, shopping, and activities. To estimate tax revenues for Eagle County, Corona applied a 1.5
percent tax rate on food and beverage (excluding groceries), lodging, shopping, and activities.
Expenditure
Food and beverage $283,328 $124,303
Lodging and hotel expenses $352,462 $173,792
Shopping $148,104 $53,351
Activities $68,091 $30,327
Total Tax Revenue $851,986 $381,773
Town of Vail
All Eagle County
Governments
Direct Economic Impact
The table above shows that the total direct economic impact
(direct spending plus tax revenue) generated by Bravo! Vail
in 2016 was approximately $19.0 million, $10.1 million of
which was in the Town of Vail.
16 2016 Audience Survey
Expenditure
Food and beverage $7,449,035 $3,813,911
Lodging and hotel expenses $6,592,660 $3,887,442
Bravo! Vail direct expenses $168,288 $168,288
Parking $32,778 $18,288
Shopping $3,285,377 $1,387,134
Activities $1,489,245 $788,506
Total Direct Impact $19,017,383 $10,063,568
Eagle County Town of Vail
Total Direct Impact on the Town of Vail
18 2016 Audience Survey
Bravo! Vail
Attendees: 50,349
Orchestra members: 494
Food &
Beverage
$3,689,608
Note: The total Bravo attendance figure used in the impact model includes all paying attendees.
Lodging &
Hotel Expenses
$3,713,651
Bravo! Vail
Expenses
$168,288
Parking
$18,288
Shopping
$1,333,782
Activities
$758,178
Direct Spending
Tax Revenue Total Impact
$9,681,795
$381,773 $10,063,568
This flow chart presents the total direct economic impact generated by Bravo! Vail on the Town of Vail. Combined, audience, orchestra members, and Bravo! Vail spent roughly $9.7 million in Vail and generated approximately $382,000 in tax revenue, creating a total direct impact of roughly $10.1 million in the Town of Vail.
Appendix
Data Collection Overview • Methodology Detail •
About Corona Insights
19 2016 Audience Survey
Data Collection Overview
Research Mode
>Written surveys distributed to audience members during Bravo! Vail performances
Sampling
>Surveys were collected from the following performances:
Jun 25 (Sat) - 6:00 PM (Academy of St. Martin in the Fields)
Jul 2 (Sat) - 6:00 PM (Dallas Symphony Orchestra)
Jul 6 (Wed) - 6:00 PM (Dallas Symphony Orchestra)
Jul 8 (Fri) - 6:00 PM (The Philadelphia Orchestra)
Jul 12 (Tue) - 6:00 PM (Chamber Music)
Jul 14 (Thu) - 6:00 PM (The Philadelphia Orchestra)
Jul 22 (Fri) - 6:00 PM (New York Philharmonic)
Jul 24 (Sun) - 6:00 PM (New York Philharmonic)
Sample Size
>A total of 828 surveys were collected. However, sample sizes vary for individual questions due to some respondents leaving questions blank
20 2016 Audience Survey
Methodology Detail (1 of 2)
The methodology for 2016 was replicated from the 2015 survey (and previous surveys conducted by another consultant) in order to ensure that the 2016 results would be as comparable as possible to the results of previous years. The following is a general overview of the methodology used in 2016.
Bravo! Vail’s direct economic impact on Eagle County is generated by direct local spending by audience members, orchestra members and their guests, and the associated tax revenue. These estimates do not include indirect and induced impact from this economic activity. The most critical factors influencing the economic benefit are the number of attendees; their length of stay; and their food and beverage, lodging, parking, shopping and activities expenditures. Bravo! Vail gathered spending data from audience and orchestra members through intercept and online surveys that were collected throughout the Festival. Corona reviewed and provided recommendations for the audience and orchestra member surveys prior to Bravo! Vail using them to collect data.
21 2016 Audience Survey
Methodology Detail (2 of 2)
Audience survey respondents identified expenditures on food and beverage, lodging, parking, shopping, activities, and spa treatments. Respondents also identified where — e.g, the Town of Vail, Avon, Minturn, Beaver Creek — in Eagle County they spent money. Orchestra members identified expenditures on food and beverage, hotel expenses (other than lodging), spa treatments, shopping, and activities and indicated where they spent money. Hotel lodging expenditures for orchestra members were provided by Bravo! Vail. In addition to dollars directly spent by Bravo! Vail on orchestra lodging, participating hotels made significant in-kind contributions that are not included in the impact model.
Corona aggregated personal responses from the intercept and online surveys and relied on total concert attendance and orchestra data provided by Bravo! Vail. This analysis distinguishes between Festival attendees that live in the Valley and those that traveled from outside the region, and between visitors to Eagle County who listed Bravo! Vail as a primary reason for their visit and those who did not. Corona created an economic impact model that identifies spending in Eagle County and in individual communities within Eagle County by audience and orchestra members. The model is a conservative estimate of the impacts of Bravo! Vail because it only counts the dollars spent by attendees whose primary purpose for coming to Vail was to see Bravo! Vail. In addition, only those attendees spending in a category are included in the model (e.g., only 19% of attendees spent dollars on parking). In addition, we report only direct impacts, not the indirect or multiplied impacts that come from spending dollars in a community.
22 2016 Audience Survey
About Corona Insights
Our founder named the company Corona because the word means “light.” It’s the knowledge that surrounds and illuminates an issue; exactly what we do. Our firm’s mission is to provide accurate and unbiased information and counsel to decision makers. We provide market research, data analysis, and strategic consulting for organizations both small and large.
Learn more and watch an overview video at www.CoronaInsights.com
23 2016 Audience Survey
1580 Lincoln Street
Suite 600
Denver, CO 80203
Phone: 303.894.8246
Fax: 303.894.9651
Marketing and Public Relations Findings
2016 Audience
and Orchestra Surveys
Table of Contents
Topic Page
Introduction 3
Attendance History and Overall Reactions 5
Children 11
Respondent Profile 14
Appendix 20
2 2015 Audience Survey
Introduction
Overview
2015 Audience Survey 3
Overview
This report summarizes the key findings from the 2016
Bravo! Vail audience surveys with regard to marketing and
public relations implications
A separate report is provided that summarizes the economic
impacts that the 2016 Bravo! Vail season had on the various
local economies
4 2015 Audience Survey
Attendance History
and Overall Reactions
Overall Ratings • Prior Knowledge • Past Attendance •
Sources of Awareness • Supporting Bravo! Vail
5 2015 Audience Survey
Overall Ratings
Satisfaction ratings of Bravo! Vail remain high
6 2015 Audience Survey
Overall, audience members are very satisfied with Bravo! Vail, are very likely to return, and are very likely to recommend Bravo! Vail to others
The percentage of respondents giving the highest score increased slightly in all three categories compared to 2015 (with scores of 52%, 67%, and 66% reported in these three areas in 2015)
How would you rate your overall satisfaction of the Festival? n=607
How would you rate the likelihood of returning to the Festival, either this season or in future seasons? n=624
How likely are you to recommend Bravo! Vail to family, friends, and/or co-workers? n=619
0 = lowest rating, 10 = highest rating
12%
10%
13%
28%
15%
14%
58%
71%
70%
0%25%50%75%100%
Overall Satisfaction
Likelihood of Returning
Likelihood of Recommending
Exhibit 1: Satisfaction, Likelihood of Returning, and
Likelihood of Recommending
0-6 7-8 9 10
Mean
9.4
9.4
9.4
Prior Knowledge
Most attendees have heard of Bravo! Vail before this visit
to the Vail Valley
7 2015 Audience Survey
Roughly one in seven
attendees had not
heard of Bravo! Vail
previously, but a
majority had heard of
the organization
Did you know of Bravo! Vail before this visit to the Vail Valley? n=600
86%
14%
Exhibit 2: Prior Knowledge of Bravo! Vail
Yes No
Past Attendance
A vast majority (82%) of attendees have attended a prior
season
8 2015 Audience Survey
Approximately one in
six attendees had never
been before
Over one-third of
audience members
have been coming to
Bravo! Vail for more
than 10 seasons
Including this season, how many Bravo! Vail seasons have you attended? n=622
18%
20%
13%11%
38%
Exhibit 3: Past Attendance
1 season 2-4 seasons 5-7 seasons 8-10 seasons 11+ seasons
Sources of Awareness
Word of mouth is a key
source of awareness
9 2015 Audience Survey
Over half (58%) of first-time attendees heard about the concerts from a friend or family member
>The Bravo! Vail website (16%) and web searching (9%) are also common sources of awareness for first-time attendees
Among repeat attendees, Bravo Vail communications and the Vail Daily are both common sources of awareness, though friends and family remain a key source of awareness among this group
How did you learn of Bravo! Vail concerts? n=105 (first-time attendees); n=499 (repeat attendees)
35%
34%
32%
28%
13%
9%
6%
5%
5%
4%
4%
3%
3%
3%
16%
58%
4%
16%
4%
6%
5%
10%
9%
4%
3%
2%
4%
1%
1%
12%
30%
40%
35%
34%
15%
10%
5%
5%
6%
5%
4%
3%
4%
3%
17%
From a friend or family
member
Email from Bravo! Vail
Bravo! Vail website
Mail from Bravo! Vail
Vail Daily News Article
Vail Daily Print
Advertisement
Radio
Web search
Poster
Social media (ex:
Facebook, Twitter)
Ticket brochure in local
activity racks
Hotel staff/concierge
Vail Daily Online
Advertisement
TV8 Vail & Beaver Creek
Other
Exhibit 4: Sources of Awareness
Total
First-time attendees
Repeat attendees
Supporting Bravo! Vail
General operating support is the most desirable form of
support for Bravo! Vail
10 2015 Audience Survey
Aside from general
operating support, most
respondents prefer to
support one of the
visiting orchestras
>The New York
Philharmonic is the
most desirable of the
three to support
If you were to support Bravo! Vail – financially or otherwise – what would you choose to support? n=556
46%
39%
34%
27%
20%
18%
12%
11%
7%
General operating support
New York Philharmonic
The Philadelphia Orchestra
Dallas Symphony Orchestra
Chamber Music
Music Education
Pops
Opera
New Music/Composer Commissions
Exhibit 5: Supporting Bravo! Vail
Children
Children in Attendance •
Free Performances and Educational Programs
11 2015 Audience Survey
Children in Attendance
Approximately one in seven audience members attend
with a child
12 2015 Audience Survey
Those with children are most likely to attend with a child age 7-
12 (55%), followed by children age 13-17 (46%) and children
age 0-6 (23%)
Did any children attend Bravo with you? If so, what are their ages? n=598 (total); n=89 (with children)
14%
86%
Exhibit 6a: Children in Attendance
Yes No
23%
55%
46%
0-6 years
7-12 years
13-17 years
Exhibit 6b: Child Ages
Free Performances and Educational Programs
Over one-fourth of attendees with children say their children
also attend Free Performances and Educational Programs
13 2015 Audience Survey
29% of those with
children said their
children attend such
programs
>However, this is
slightly lower than the
figure of 39% seen in
2015
Did they attend any of the Free Performances and/or education programs? n=84
29%
71%
Exhibit 7: Child Attendance at Free
Performances and Educational Programs
Yes No
Respondent Profile
Age and Gender • Primary Residence •
Property Ownership • Household Income and Net Worth
14 2015 Audience Survey
What is your age? n=619
What is your gender? n=587
Age and Gender
15 2015 Audience Survey
A majority of audience members are age 65 or older
Only 18% of respondents were under age 55, up slightly
from 22% in 2015
One in five respondents were age 75 or older
5%
4%
9%
24%
38%
21%
18-34
35-44
45-54
55-64
65-74
75+
Exhibit 8a: Respondent Age
64%
36%
Exhibit 8b: Respondent Gender
Female Male
Primary Residence
Half of audience members are not from Colorado
16 2015 Audience Survey
The most common
primary residences for
attendees (aside from
Colorado) were Texas
and Florida (10% and 7%
respectively each)
>The most common states
for visitors remained
consistent with those
seen in 2015
Where is your primary residence? n=397
State Pct
CO 53%
TX 10%
FL 7%
AZ 3%
NY 3%
MO 2%
PA 2%
CA 2%
GA 2%
KS 2%
Others 17%
Exhibit 9: State of Residence
Eagle County Property Ownership and Location
17 2015 Audience Survey Do you currently own property in Eagle County? n=609
Where do you currently own property? n=272
More audience members owned property in Eagle County in
2016 compared to 2015
54% of audience members owned property in Eagle County in 2016 compared to 47% in 2015
Vail is by far the most common location for property (42%) followed by Edwards (21%)
54%
46%
Exhibit 10a: Own Property in Eagle County
Yes No
42%
21%
9%
8%
8%
7%
4%
4%
1%
1%
Vail
Edwards
Avon
Eagle Vail
Beaver Creek
Eagle/Gypsum
Arrowhead
Cordillera
Bachelors Gulch
Minturn
Exhibit 10b: Where Property Is Owned
Visitor Category
18 2015 Audience Survey
Three in four audience members
are not full-time residents
Just under one-third (30%) of
respondents were visitors from
out of state, and 24% were
second home owners from out
of state
In-state visitors and second
home owners make up a
relatively small portion of
audience members (14% and 7%
respectively)
30%
14%
24%
7%
25%
Exhibit 10c: Visitor Category
Out-of-state visitor In-state visitor
Out-of-state 2nd home owner In-state 2nd home owner
Full-time resident
Household Income and Net Worth
19 2015 Audience Survey What is your Household Annual Income before taxes? n=373
What is your Household Net Worth? n=295
Over half of audience members have household incomes of
$150k or higher
The median net worth for attendees was $1.5M-$3M
1%
5%
5%
10%
22%
16%
25%
16%
Under 30K
30K up to 50K
50K up to 75K
75K up to 100K
100K up to 150K
150K up to 200K
200K up to 500K
500K or more
Exhibit 11a: Household Income
10%
9%
20%
26%
22%
9%
5%
Less than 250K
250K-500K
500K-1.5M
1.5M-3M
3M-10M
10M-25M
25M+
Exhibit 11b: Household Net Worth
Appendix
Data Collection Overview • About Corona Insights
20 2015 Audience Survey
Data Collection Overview
Research Mode
>Written surveys distributed to audience members during Bravo! Vail performances
Sampling
>Surveys were collected from the following performances:
Jun 25 (Sat) - 6:00 PM (Academy of St. Martin in the Fields)
Jul 2 (Sat) - 6:00 PM (Dallas Symphony Orchestra)
Jul 6 (Wed) - 6:00 PM (Dallas Symphony Orchestra)
Jul 8 (Fri) - 6:00 PM (The Philadelphia Orchestra)
Jul 12 (Tue) - 6:00 PM (Chamber Music)
Jul 14 (Thu) - 6:00 PM (The Philadelphia Orchestra)
Jul 22 (Fri) - 6:00 PM (New York Philharmonic)
Jul 24 (Sun) - 6:00 PM (New York Philharmonic)
Sample Size
>A total of 828 surveys were collected. However, sample sizes vary for individual questions due to some respondents leaving questions blank
21 2015 Audience Survey
About Corona Insights
Our founder named the company Corona because the word means “light.” It’s the knowledge that surrounds and illuminates an issue; exactly what we do. Our firm’s mission is to provide accurate and unbiased information and counsel to decision makers. We provide market research, data analysis, and strategic consulting for organizations both small and large.
Learn more and watch an overview video at www.CoronaInsights.com
22 2015 Audience Survey
1580 Lincoln Street
Suite 600
Denver, CO 80203
Phone: 303.894.8246
Fax: 303.894.9651